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U.S. consumers' frustration with e-mail personalization errors in 2017

Leading e-mail personalization errors that consumers find frustrating in the United States as of July 2017

U.S. consumers' frustration with e-mail personalization errors in 2017 This statistic presents the leading e-mail personalization errors that consumers find frustrating in the United States as of July 2017. According to the findings, 24 percent of consumers surveyed said they found it frustrating when personalized e-mails included expired offers.
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Leading e-mail personalization errors that consumers find frustrating in the United States as of July 2017

Share of U.S. consumer's frustrations
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Share of U.S. consumer's frustrations
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This statistic presents the leading e-mail personalization errors that consumers find frustrating in the United States as of July 2017. According to the findings, 24 percent of consumers surveyed said they found it frustrating when personalized e-mails included expired offers.
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Release date
August 2017
Region
United States
Survey time period
July 10 to 17, 2017
Number of respondents
1,007 respondents
Age group
18 years and older
Method of interview
Online survey
Supplementary notes
Question: What of the following is the most frustrating way brands lack personalization in their emails?
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