In a survey of internet users in the United states conducted in March 2019, it was found that the majority of respondents, namely 62 percent, were willing to give out their e-mail address in exchange for receiving personalized offers from companies. further 31 percent of survey participants expressed the will to share access to their financial transactions for the same purpose.
Types of data consumers are willing to share with companies in exchange for personalized offers in the United States as of March 2019
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McKinsey. (April 1, 2020). Types of data consumers are willing to share with companies in exchange for personalized offers in the United States as of March 2019 [Graph]. In Statista. Retrieved May 27, 2022, from https://www.statista.com/statistics/494910/willing-share-personal-data-trusted-brands-usa/
McKinsey. "Types of data consumers are willing to share with companies in exchange for personalized offers in the United States as of March 2019." Chart. April 1, 2020. Statista. Accessed May 27, 2022. https://www.statista.com/statistics/494910/willing-share-personal-data-trusted-brands-usa/
McKinsey. (2020). Types of data consumers are willing to share with companies in exchange for personalized offers in the United States as of March 2019. Statista. Statista Inc.. Accessed: May 27, 2022. https://www.statista.com/statistics/494910/willing-share-personal-data-trusted-brands-usa/
McKinsey. "Types of Data Consumers Are Willing to Share with Companies in Exchange for Personalized Offers in The United States as of March 2019." Statista, Statista Inc., 1 Apr 2020, https://www.statista.com/statistics/494910/willing-share-personal-data-trusted-brands-usa/
McKinsey, Types of data consumers are willing to share with companies in exchange for personalized offers in the United States as of March 2019 Statista, https://www.statista.com/statistics/494910/willing-share-personal-data-trusted-brands-usa/ (last visited May 27, 2022)
