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U.S. consumers willing to disclose personal info to get personalized offers 2019

In a survey of internet users in the United states conducted in March 2019, it was found that the majority of respondents, namely 62 percent, were willing to give out their e-mail address in exchange for receiving personalized offers from companies. further 31 percent of survey participants expressed the will to share access to their financial transactions for the same purpose.

Types of data consumers are willing to share with companies in exchange for personalized offers in the United States as of March 2019

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Sources

Release date

April 2020

Region

United States

Survey time period

March 2019

Number of respondents

1,010 respondents

Age group

18-69 years

Method of interview

Online survey

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Statistics on "Marketing personalization in the U.S."

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