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Leading approaches to content-led communications worldwide 2022

Published by Valentina Dencheva, Jan 6, 2023
During a 2022 survey carried out among marketing decision-makers worldwide, 62 percent of respondents said they believed it was important to be "always on" for their customers, whereas 23 percent thought content-led communications were most effective for personalized targeting purposes.

Most effective approaches to implementing content-led communications according to marketing decision makers worldwide as of February 2022

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Source

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Release date

March 2022

Region

Worldwide

Survey time period

January 5 to February 9, 2022

Number of respondents

262 respondents

Special properties

among marketing decision makers

Supplementary notes

Original question: "What do you think would be the most effective approach to implementing content-led communications?"

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Statistics on " Content marketing worldwide "

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Statistics on Content marketing worldwide

Overview

6

Budgets

4

Goals

3

Tactics

7

Metrics

4

Effectiveness

6

Employment

3

Further related statistics

21

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Topics

Content marketingAdvertising in the United StatesSocial media advertising and marketing worldwideMobile advertising and marketing in the U.S. Video advertising and marketing worldwide
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