Factors driving Gen Z engagement with new brands on social media in the U.S. 2022
According to a survey conducted among Gen Z consumers in the United States in May 2022, 45 percent of respondents said they were motivated to engage with a new brand on social media when the brand appeared trustworthy and transparent. An ad's relevance or personalization was cited as a motivating factor by 34 percent of respondents, while 16 percent cited a brand's values and mission.
