Attitude towards personalized ads in the U.S. 2022

Published by Statista Research Department, Jan 10, 2023
During a 2022 survey carried out in the United States, 81 percent of respondents from Generation Z states they liked personalized ads. The same was true for 57 percent of responding millennials. In general, the share decreased with the increasing age of the respondents.

Share of consumers who liked personalized ads in the United States as of March 2022, by generation

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Source

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Release date

March 2022

Region

United States

Survey time period

as of March 2022

Number of respondents

1,005 respondents

Supplementary notes

According to the source, the sample consisted of:
- 251 baby boomers,
- 251 Gen Xers,
- 250 millennials,
- 253 Gen Zers.
The source does not provide information about the type of survey used or the date of survey. The date provided is the publication date.

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Effectiveness

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Marketing personalization in the United StatesMarketing technologyMarketing personalization worldwideData usage in marketing and advertisingArtificial intelligence (AI) use in marketing
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