B2C revenue derived from personalization in the U.S. 2021, by company type

Published by
Valentina Dencheva,
Aug 24, 2023
During a 2021 survey carried out among consumer businesses in the United States, it was found that digitally native brands/companies derived approximately 25 percent of their revenue from personalization marketing. Among brick-and-mortar businesses, such as grocery or apparel, the share stood at 10 to 20 percent.

Share of revenue derived from personalization among consumer businesses in the United States as of February 2021, by company type

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Release date

November 2021

Region

United States

Survey time period

February 7 to 14, 2021

Number of respondents

100 respondents

Supplementary notes

Original question: "What percentage of your revenue comes from personalized marketing actions or tactics?"

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Overview

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Marketers' perspective

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Effectiveness

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Customers' perspective

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Topics

Marketing personalization in the United StatesMarketing technologyMarketing personalization worldwideData usage in marketing and advertisingArtificial intelligence (AI) use in marketing
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