Importance of marketing personalization for consumers in the U.S. 2021

Importance of personalization actions for consumers purchasing for the first time in the United States as of September 2021

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Release date

November 2021


United States

Survey time period

September 7 and 8, 2021

Number of respondents

1,013 respondents

Age group

18 years and older

Supplementary notes

Original question: "We would like to know how each of these aspects influences your decision to buy from a brand/business for the first time. For that brand/business, please indicate how important each of the following aspects is."

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