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Importance of content personalization among U.S. consumers in 2016, by industry
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Importance of content personalization among U.S. consumers in 2016, by industry
Consumer view of importance of relevant content personalization in the United States as of October 2016, by industry
by A. Guttmann,
last edited
Feb 27, 2018
This statistic shows the consumer view of importance of relevant content personalization in the United States as of October 2016, broken down by industry. The findings reveal that 34 percent of responding consumers felt that it was very important for the health and wellness market to get content personalization right, whereas just 17 percent of respondents said the same about the fashion and beauty industry.
Consumer view of importance of relevant content personalization in the United States as of October 2016, by industry
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by A. Guttmann,
last edited
Feb 27, 2018
This statistic shows the consumer view of importance of relevant content personalization in the United States as of October 2016, broken down by industry. The findings reveal that 34 percent of responding consumers felt that it was very important for the health and wellness market to get content personalization right, whereas just 17 percent of respondents said the same about the fashion and beauty industry.
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- Release date
- January 2017
- Region
- United States
- Survey time period
- October 2016
- Number of respondents
- 1,582 respondents
- Age group
- 18 years and older
- Method of interview
- Online survey
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- January 2017
More information
- Region
- United States
- Survey time period
- October 2016
- Number of respondents
- 1,582 respondents
- Age group
- 18 years and older
- Method of interview
- Online survey
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Statistics on "Marketing personalization"
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The most important statistics
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- Most used formats of personalization according to marketing professionals worldwide as of March 2018Personalization format usage worldwide 2018
- Leading digital marketing personalization technologies used by large companies worldwide as of May 2016Digital marketing personalization technologies used by companies worldwide 2016
- Share of marketing budgets devoted to personalized digital marketing communications worldwide as of May 2016Share of marketing budget spent on digital personalization worldwide 2016
- Leading criteria used for targeting visitors or users to personalize experiences according to marketing professionals worldwide as of March 2018Data used by marketers when targeting for personalization worldwide 2018
- Share of marketers using age data for content personalization in the United States as of September 2017, by channel Share of marketers personalizing by age in the U.S. 2017, by channel
- Marketer perspective
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- Leading benefits from website and in-app personalization according to marketing professionals worldwide as of March 2017Leading website and in-app personalization benefits worldwide 2017
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- Perceived level of ROI generated by selected digital marketing channels according to marketers worldwide as of June 2017Perceived ROI level from digital marketing channels worldwide 2017
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- Consumer perspective
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- Consumer attitude towards companies using their purchase history for shopping recommendations sent to mobile phones in the United States as of December 2017U.S. consumer view of purchase history based mobile shopping recommendations 2017
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- Preferred form of retail personalization among shoppers in North America as of November 2017, by age groupNorth American consumer preference of retail personalization form 2017, by age group
- Share of U.S. consumers who expect to be delivered personalized experiences within one hour of identifying themselves to a brand as of September 2017U.S. consumer expected personalized experiences in exchange for personal data 2017
- Share of consumers who think companies are successful at delivering online personalized experiences in the United States as of April 2017, by industryU.S. consumer view of successful online personalization use 2017, by industry
- Effectiveness
The most important statistics
- Most effective personalization tactics according to marketing executives in the United States as of April 2017Most effective personalization strategies in the U.S. 2017
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- Ways in which companies are successful at personalization on websites and mobile apps according to consumers in the United States as of April 2017Companies doing well at personalization online in the U.S. 2017
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The most important statistics
- Key performance indicators (KPIs) of personalized vs. non-personalized e-mail content in the United States as of April 2017KPIs of personalized vs. non-personalized e-mails in the U.S. 2017
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- Average conversion rate of triggered e-mails in the United States in 2016, by order value Triggered e-mails average conversion rates in the U.S. in 2016, by order value
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- Personalized e-mail marketing target groups in North America as of September 2016North America: personalized e-mail marketing target groups 2016
- Share of marketers using age data for content personalization in the United States as of September 2017, by channel Share of marketers personalizing by age in the U.S. 2017, by channel
- Share of consumers who find selected e-mail marketing practices annoying in the United States as of July 2017U.S. consumers annoyance with selected e-mail marketing practices in 2017
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Statistics
- Effect of relevant content personalization on consumer view of brands U.S. 2016
- Impact of relevant content personalization on U.S. consumer purchase intent 2016
- U.S. consumer view of successful offline personalization use 2017, by industry
- Views on receiving targeted advertisements based on user data in Sweden 2018
- Views on the banning of advertising alcoholic drinks United Kingdom (UK) in 2015
- Personalized online presence by companies in the Netherlands 2016, by channel
- Noticeability of purchase history based product recommendations in the U.S. 2016
- Share marketeers adjusting message to the customer context in the Netherlands 2016
- Attitudes toward retailer email ads in the U.S. 2014, by gender
- Satisfaction with purchase history based product recommendations in the U.S. 2016
- Satisfaction with product recommendations in the U.S. 2016, by age
- User opinion: Personalized services and recommendations in European countries 2013
- Distribution of personalized B2B shopping experience in the Benelux 2016
- Important factors before making purchases according to global customers 2018, by age
- Types of ads influencing buying decisions in the U.S. 2015
- Canada: consumer acceptance of online behavior tracking 2014, by age
Studies
- Marketing personalization
- 2019 Trends in Personalization
- Proof Inc. CanTrust Index 2018
- The Power Of Me
- 2018 Trends in Personalization
- Data usage in marketing and advertising
- 2017 Trends in Personalization
- The Personalization Imperative For Content Marketing
- B2C Marcomm Personalization
- Global Data Market Size 2016-2018
- State of Data Report December 2017
- The Data-Centric Organization 2018
- Email Tracking Report 2014
Statistics on "Marketing personalization"
- Digital channels in which personalized communication is used worldwide as of March 2018
- Leading types of personalization experiences used by marketers worldwide as of March 2017
- Most used formats of personalization according to marketing professionals worldwide as of March 2018
- Leading digital marketing personalization technologies used by large companies worldwide as of May 2016
- Share of marketing budgets devoted to personalized digital marketing communications worldwide as of May 2016
- Leading criteria used for targeting visitors or users to personalize experiences according to marketing professionals worldwide as of March 2018
- Share of marketers using age data for content personalization in the United States as of September 2017, by channel
- Leading benefits from website and in-app personalization according to marketing professionals worldwide as of March 2017
- Leading obstacles to using personalization according to marketers in North America as of October 2017
- Perceived level of ROI generated by selected digital marketing channels according to marketers worldwide as of June 2017
- Company adoption level of selected marketing technologies according to ad and marketing executives in North America as of June 2017
- Share of marketing professionals satisfied with levels of personalization in digital marketing channels worldwide as of March 2017
- Leading ways of using data to facilitate marketing personalization according to industry professionals worldwide as of November 2016
- Consumer interpretations of marketing content personalization in the United States as of April 2017
- Attitudes towards marketing content personalization the United States as of April 2017
- Consumer attitude towards companies using their purchase history for shopping recommendations sent to mobile phones in the United States as of December 2017
- Appreciation of personalized recommendations on selected online platforms according to consumers in the United States as of May 2017
- Preferred form of retail personalization among shoppers in North America as of November 2017, by gender
- Preferred form of retail personalization among shoppers in North America as of November 2017, by age group
- Share of U.S. consumers who expect to be delivered personalized experiences within one hour of identifying themselves to a brand as of September 2017
- Share of consumers who think companies are successful at delivering online personalized experiences in the United States as of April 2017, by industry
- Digital companies perceived as successful at personalizing online experiences according to consumers in the United States as of October 2016
- Most effective personalization tactics according to marketing executives in the United States as of April 2017
- Most successful e-commerce marketing personalization techniques worldwide as of June 2017, based on average uplift in revenue-per-visitor (RPV)
- Share of consumers who expect personalized shopping experiences vs. their actual experiences as of September 2017, by channel
- Ways in which companies are successful at personalization on websites and mobile apps according to consumers in the United States as of April 2017
- Ways in which companies are successful at personalization in physical locations according to consumers in the United States as of April 2017
- Share of consumers who find online store product suggestions matching their buying interests in the United States as of May 2017
- Frequency of purchasing items suggested by online stores in the United States as of May 2017, by income
- Key performance indicators (KPIs) of personalized vs. non-personalized e-mail content in the United States as of April 2017
- Most effective e-mail tactics in driving conversions according to online retailers as of June 2016
- Planned changes in e-mail marketing strategies according to retailers in North America between 2016 and 2018
- Average conversion rate of triggered e-mails in the United States in 2016, by order value
- Revenue per triggered e-mail in the United States in 2016, by type (in U.S. dollars)
- Personalized e-mail marketing target groups in North America as of September 2016
- Share of consumers who find selected e-mail marketing practices annoying in the United States as of July 2017
- Leading e-mail personalization errors that consumers find frustrating in the United States as of July 2017
- Consumer attitudes towards brands providing personally relevant content in the United States as of October 2016
- Impact of successful and relevant brand content personalization on consumer purchase intent in the United States as of October 2016
- Share of consumers who think companies are successful at delivering offline personalized experiences in the United States as of April 2017, by industry
- What is your view on receiving targeted advertisements based on your user data?
- Views on whether adverts for alcoholic drinks should be banned in the United Kingdom (UK) in 2015
- Share of companies with personalized online presence in the Netherlands in 2016, by communication channel
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- Do you adjust the message to the context of the customer?
- Perception of retailer promotional emails and ads among email users in the United States in 2014, by gender
- How satisfied are you with recommendation and offers retailers have made to you based on your past purchase history?
- How satisfied are you with recommendation and offers retailers have made to you based on your past purchase history?
- Which comes closest to your opinion regarding personalized services and recommendations?*
- Do you personalize the online B2B shopping experience?
- Share of customers worldwide who think selected factors are important before they buy products as of April 2018, by generation
- Leading types of advertising influencing consumer purchasing decisions in the United States as of November 2015
- Percentage of consumers in Canada who accept online behavior tracking for ad relevance improvement as of October 2014, by age group
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