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Importance of content personalization among U.S. consumers in 2016, by industry

Published by Statista Research Department, Mar 29, 2021
This statistic shows the consumer view of importance of relevant content personalization in the United States as of October 2016, broken down by industry. The findings reveal that 34 percent of responding consumers felt that it was very important for the health and wellness market to get content personalization right, whereas just 17 percent of respondents said the same about the fashion and beauty industry.

Consumer view of importance of relevant content personalization in the United States as of October 2016, by industry

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Release date

January 2017

Region

United States

Survey time period

October 2016

Number of respondents

1,582 respondents

Age group

18 years and older

Method of interview

Online survey

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