Online shopping on a mobile device in Sweden 2012 and 2018, by age group

The share online shoppers who purchased products on mobile devices grew significantly from 2012 to 2018 among all age groups. The share of youngest representatives shopping via mobile grew from 23 percent in 2012 to 60 percent as of 2018. Furthermore, the corresponding figures for people of ages between 55 and 65 were six percent in 2012 and 47 percent in 2018.

Do you shop online on a mobile device?

20122018
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Source

Release date

August 2018

Region

Sweden

Survey time period

2012 and 2018

Number of respondents

7,000*

Supplementary notes

* Total number of respondents in Sweden, Denmark, Norway and Finland. 2,000 respondents resided in Sweden.

The source does not provide the original wording of the question posed during the survey. The wording of the question chosen for this statistic may therefore differ slightly from the original.

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