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U.S. online shopper conversion rate 2017-2018

Conversion rate of online shoppers in the United States as of 1st quarter 2018

U.S. online shopper conversion rate 2017-2018

This statistic provides data on the conversion rate of U.S. online shoppers as of the first quarter of 2018. During this period, 2.49 percent of e-commerce website visits were converted into purchases, down from 2.97 percent during the preceding quarter.

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This statistic provides data on the conversion rate of U.S. online shoppers as of the first quarter of 2018. During this period, 2.49 percent of e-commerce website visits were converted into purchases, down from 2.97 percent during the preceding quarter.

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Release date: May 2018

Region: United States
Survey time period: Q1 2017 to Q1 2018

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U.S. shopping cart abandonment rates of selected categories 2018

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U.S. online shopper conversion rate 2018, by device

U.S. online shopper conversion rate 2018, by device

U.S. online shopper conversion rate 2018, by device

Most popular e-commerce apps in the U.S. 2018, by audience

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Most popular e-commerce apps in the U.S. 2018, by audience

Share of U.S. mobile e-commerce spending 2010-2017

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Share of U.S. mobile e-commerce spending 2010-2017

Digital shoppers: reasons for abandoning carts U.S. 2016-2017

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U.S. online shopping frequency 2014-2017

U.S. online shopping frequency 2014-2017

U.S. online shopping frequency 2014-2017

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Statistics on "Online shopping behavior in the United States"

Overview

The most important statistics

U.S. customer satisfaction with online retail from 2000 to 2017 (index score)ACSI - U.S. customer satisfaction with online retail as of 2017
Web-influenced retail sales in the United States from 2014 to 2020, by segment (in billion U.S. dollars)U.S. web-influenced retail sales 2014-2020, by segment
Online shopping reach among online users in the United States as of December 2017, by deviceU.S. online shopping reach as of December 2017, by device
Average value of online shopping orders in the United States as of 1st quarter 2018, by device (in U.S. dollars)U.S. average online shopping order value 2018, by device
Conversion rate of online shoppers in the United States as of 1st quarter 2018U.S. online shopper conversion rate 2017-2018
Conversion rate of online shoppers in the United States as of 1st quarter 2018, by deviceU.S. online shopper conversion rate 2018, by device
Distribution of time spent on retail sites vs. dollars spent in the United States as of 4th quarter 2017, by platformU.S. online retail user engagement and expenditure 2017, by platform
Have you ever purchased something from the following online shops?Most popular online shops in the United States 2017, by reach

Behavior and attitudes

The most important statistics

Online shopping and buying-related activities performed by internet users in the United States as of March 2018, by ageOnline shopping and buying-related activities by U.S. internet users in 2018, by age
How important are each of the following to you when you shop for a product online?Important factors when shopping for a product online according to U.S. shoppers 2017
Primary reason that internet users in the United States make digital purchases as of March 2018U.S. online user primary reasons to make online purchases 2018
Online shopping frequency of internet users in the United States as of March 2017U.S. online shopping frequency 2014-2017
Online shopping frequency of online shoppers in the United States as of April 2017, by genderU.S. online shopping frequency 2017, by gender
Online shopping frequency of online shoppers in the United States as of April 2017, by product lineU.S. online shopping frequency 2017, by product line
Which of these products do you buy online?U.S. online shopping products 2017, by category
Which of the following products do you buy online the most?U.S. leading online retail products categories 2017

Mobile

The most important statistics

M-commerce share of total digital commerce spending in the United States from 2nd quarter 2010 to 4th quarter 2017Share of U.S. mobile e-commerce spending 2010-2017
Reasons for consumers in the United States to not use their mobile device for shopping as of August 2016, by deviceFactors preventing purchases on mobile devices in the U.S. 2016
Percentage of consumers in the United States who use their mobile phone for shopping related activities as of June 2017Leading shopping-related activities via mobile phone in the U.S. 2017
How much of your online shopping do you do on a cell phone rather than on a computer?Degree of mobile vs desktop shopping preference in the U.S. 2017
Using your mobile phone, have you done any of the following in the past 12 months?Mobile payment activities carried out by U.S. users 2015
Mobile activities of online shoppers in the United States as of February 2017Mobile activities of U.S. online shoppers 2017
Market reach of the most popular Apple iOS retail apps in the United States as of December 2017Leading iOS shopping app reach in the United States 2017
Market reach of the most popular Android retail apps in the United States as of December 2017Leading Android shopping app reach in the United States 2017

Path to purchase

The most important statistics

Devices used to research and complete online purchase according to online shoppers in the United States as of February 2017Online research and shopping device preferences in the U.S. 2017
Monthly time spent on online shopping by users in the United States as of December 2017, by shopper type (in minutes)U.S. monthly time spent online shopping 2017, by shopper type
Monthly online shopping sessions generated by users in the United States as of December 2017, by shopper typeU.S. monthly online shopping sessions 2017, by user type
Occurrence of leading apps during a shopping session for online shoppers in the United States as of December 2017Occurrence of apps during U.S. online shopping sessions 2017
Most common app categories accessed before shopping device sessions in the United States as of December 2017Leading app categories accessed before shopping online in the U.S. 2017
Most common app categories accessed after shopping device sessions in the United States as of December 2017Leading app categories accessed after shopping online in the U.S. 2017
Most common apps accessed before shopping device sessions in the United States as of December 2017Leading apps accessed before shopping online in the U.S. 2017
Most common apps accessed after shopping device sessions in the United States as of December 2017Leading apps accessed after shopping online in the U.S. 2017

Order delivery

The most important statistics

Delivery methods used by internet users in the United States for digital purchases as of February 2018, by age groupDelivery method preference of U.S. online shoppers 2018, by age group
Items that internet users in the United States want to have vs. have received via same-day delivery as of February 2018, by categoryU.S. internet user same-day delivery usage 2018, by category
Actions taken by digital shoppers in the United States to qualify for free shipping as of February 2017U.S. digital shopper free shipping qualification measures 2017
How far do shipping costs influence your purchase decision when shopping online?Influence of shipping costs on purchase decisions among U.S. online shoppers 2017
Which parcel service usually delivers the items you purchase online?Most used shipping service provider among U.S. online shoppers 2017
Which of these services offered by shipping providers have you already used?Use of services offered by shipping providers among U.S. online shoppers 2017
If the shipping was free of charge, when would you expect the delivery of your order?Expected order delivery with free shipping among U.S. online shoppers 2017
How important is it for you to get your online purchases delivered to you within 2-3 working days?Importance of U.S. online purchase delivery within 2-3 working days 2017

Related Studies: Available to Download in PDF or PPTX Format

Online shopping behavior in the United States

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Online shopping behavior in the United States

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Everything On "Online shopping behavior in the United States" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

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E-commerce in the United States

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