U.S. online shopper conversion rate 2018-2019
Conversion rate of online shoppers in the United States as of 1st quarter 2019
by J. Clement,
last edited
Aug 20, 2019
This statistic provides data on the conversion rate of U.S. online shoppers as of the first quarter of 2019. During this period, 2.72 percent of e-commerce website visits were converted into purchases, down from 3.44 percent during the preceding quarter.
Conversion rate of online shoppers in the United States as of 1st quarter 2019
Loading statistic...
| Conversion rate | |
|---|---|
| Q1 '19 | 2.72% |
| Q4 '18 | 3.44% |
| Q3 '18 | 3.05% |
| Q2 '18 | 3.08% |
| Q1 '18 | 2.86% |
| Conversion rate | |
|---|---|
| Q1 '19 | 2.72% |
| Q4 '18 | 3.44% |
| Q3 '18 | 3.05% |
| Q2 '18 | 3.08% |
| Q1 '18 | 2.86% |
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by J. Clement,
last edited
Aug 20, 2019
This statistic provides data on the conversion rate of U.S. online shoppers as of the first quarter of 2019. During this period, 2.72 percent of e-commerce website visits were converted into purchases, down from 3.44 percent during the preceding quarter.
- Show sources information
- Show publisher information
- Release date
- August 2019
- Region
- United States
- Survey time period
- Q1 2018 to Q1 2019
Source
- Show sources information
- Show publisher information
- Release date
- August 2019
More information
- Region
- United States
- Survey time period
- Q1 2018 to Q1 2019
Other statistics on the topic
E-commerce in the United States
+Mobile Internet & Apps
Most popular e-commerce apps in the U.S. 2019, by audience
+B2C E-Commerce
U.S. shopping cart abandonment rates of selected categories 2018
B2C E-Commerce
U.S. online shopper conversion rate 2019, by device
Key Figures of E-Commerce
Digital shoppers: reasons for abandoning carts U.S. 2018
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Statistics on "Online shopping behavior in the United States"
- Overview
The most important statistics
- U.S. customer satisfaction with online retail from 2000 to 2018 (index score)ACSI - U.S. customer satisfaction with online retail as of 2018
- Average value of online shopping orders in the United States as of 1st quarter 2019, by device (in U.S. dollars)U.S. average online shopping order value 2019, by device
- Conversion rate of online shoppers in the United States as of 1st quarter 2019U.S. online shopper conversion rate 2018-2019
- Conversion rate of online shoppers in the United States as of 1st quarter 2019, by deviceU.S. online shopper conversion rate 2019, by device
- Behavior and attitudes
The most important statistics
- Online shopping and buying-related activities performed by internet users in the United States as of March 2018, by ageOnline shopping and buying-related activities by U.S. internet users in 2018, by age
- Most important attributes of the online shopping experience according to shoppers in the United States as of November 2018Most important factors of online shopping according to U.S. shoppers 2018
- Preferred shopping method among digital shoppers in the United States as of February 2018U.S. preferred shopping method among digital shoppers 2018
- How important are each of the following to you when you shop for a product online?Important factors when shopping for a product online according to U.S. shoppers 2017
- Which of these do you consider good reasons to buy an item online?Drivers of online purchases in the U.S. 2019
- Which price difference do you expect when you shop online rather than in a store?Expected price difference for online shops by U.S. consumers 2018
- Which of these items have you bought online in the past 12 months?Online purchases by category in the U.S. 2019
- For which of these products do you mostly look for information online rather than offline?Online vs. offline product research by category in the U.S. 2019
- Mobile
The most important statistics
- Most popular mobile shopping apps in the United States as of June 2019, by reachMost popular e-commerce apps in the U.S. 2019, by reach
- Most popular mobile shopping apps in the United States as of June 2019, by monthly users (in millions)Most popular e-commerce apps in the U.S. 2019, by audience
- Share of time spent on retailers' mobile apps vs. websites among internet users in the United States as of March 2019Share of time spend on U.S. retailers mobile apps vs. mobile websites 2019
- Share of mobile device owners in the United States who have performed select mobile shopping activities via app in the past month as of February 2019U.S. mobile users shopping activities via app 2019
- Share of mobile visits to leading retail websites in the United States in November and December 2018U.S. holiday shopping: mobile visits leading retail websites 2018
- Preferred way of receiving mobile coupons from retailers according to internet users in the United States as of September 2018Preferred channel to receive mobile coupons from retailers in the U.S. 2018
- Attitudes towards mobile payments according to online shoppers in the United States as of August 2018U.S. shopper mobile payment attitudes 2018
- Path to purchase
The most important statistics
- Preferred sources of inspiration for online shoppers worldwide as of February 2019Sources of shopping inspiration for digital shoppers worldwide 2019
- Online sources where digital shoppers in the United States start searching for products as of February 2019U.S. digital shoppers preferred online sources for product search 2019
- Share of online shoppers worldwide who look for shopping inspiration on search engines as of February 2019, by age group Online shoppers worldwide who use search engines for inspiration 2019, by age group
- Online sources used by consumers worldwide to start searching for products as of February 2019Online sources for product searches worldwide 2019
- Social commerce activities according to internet users worldwide as of 1st quarter 2019, by age groupGlobal usage of social media during path to purchase 2019, by age group
- Favorite ways to shop online today and considerations for the future according to digital shoppers in the United States as of January 2019Favorite online shopping platforms in the U.S. 2019
- Channels used to purchase products according to internet users in the United States as of March 2019, by categoryU.S. leading shopping channels 2019, by category
- Stage of the digital purchase process that makes digital buyers in the United States happiest as of May 2018Best part of online shopping process according to U.S. online buyers 2017
- Order delivery
The most important statistics
- Delivery methods used by internet users in the United States for digital purchases as of February 2018, by age groupDelivery method preference of U.S. online shoppers 2018, by age group
- Items that internet users in the United States want to have vs. have received via same-day delivery as of February 2018, by categoryU.S. internet user same-day delivery usage 2018, by category
- Delivery methods used by consumers in the United States for digital purchases as of February 2018Delivery method preference of U.S. online shoppers 2018
- Consumer preferences and purchasing behavior based on e-commerce delivery services worldwide as of July 2018, by regionConsumer preferences on purchasing & e-commerce delivery worldwide 2018, by region
- Ranking of last delivery experience with an e-commerce site according to online shoppers in the United States as of July 2018, by platformU.S. online shopper ranking of their last e-commerce delivery experience 2018
- Timeframe willing to wait for fast shipping according to U.S. consumers as of September 2018Fast online order delivery according to U.S. consumers 2018
- Which of the following statements regarding the shipping of online orders do you agree with?Statements regarding the shipping of online orders for U.S. consumers 2018
- How important in general is a quick delivery of an online order to you?Importance of a quick delivery of an online order for U.S. consumers 2018
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- British online shopper conversion rate 2017-2018
- British online add-to-cart rate 2017-2018
- Global online shopper conversion rate 2019, by device
- Great Britain: online shopper conversion rate Q2 2018
- Alibaba: mobile shopping monetization rate 2012-2016
- E-commerce websites: average conversion rate in Europe 2016, by country
- Biggest reasons for online shopping cart abandonment in the Netherlands 2018
- Mobile retail conversion rate France 2015, by website quality
- Online shopper penetration rate in Bulgaria 2004-2017, by region
- Online shopper penetration rate in Bulgaria 2004-2017, by gender
- Online shopper penetration rate in Bulgaria 2004 to 2015, by residence
- Share of individuals who shop online in the Netherlands 2009-2013
- Share of internet users shopping online in the Netherlands 2009-2013, by age group
- Share of individuals who shop online in the Netherlands 2018, by latest order and age
- Share of individuals who shop online in the Netherlands 2009-2013, by gender
- Methods of purchasing sport goods online in Russia 2018
- Opinions on optimal B2B purchase experience in the Benelux region 2016
- Android apps: organic installs per paid installs 2014
- Shopping app conversion rates in Southeast Asia 2019, by type
- UK: distribution of product research methods 2015, by age group
Studies
- Online shopping in Italy
- Online shopping events in Latin America
- Cross-border online shopping in the Netherlands
- Cross-border online shopping in Belgium
- Black Friday e-commerce in Brazil
- Beauty content on social media
- E-commerce in Canada
- Online pet care market in the U.S.
- Royal Mail report on online shopping for DIY and Gardening in the UK in 2018
- Monetate EQ3 2018
- Monetate EQ4 2018
- 2019 Consumer Research Report
- Monetate EQ4 2017
- Monetate EQ2 2017
- Monetate EQ3 2017
Statistics on "Online shopping behavior in the United States - Overview"
Statistics on "Online shopping behavior in the United States - Behavior and attitudes"
- Online shopping and buying-related activities by U.S. internet users in 2018, by age
- Most important factors of online shopping according to U.S. shoppers 2018
- U.S. preferred shopping method among digital shoppers 2018
- Important factors when shopping for a product online according to U.S. shoppers 2017
- Drivers of online purchases in the U.S. 2019
- Expected price difference for online shops by U.S. consumers 2018
- Online purchases by category in the U.S. 2019
- Online vs. offline product research by category in the U.S. 2019
- Online vs. offline purchases by category in the U.S. 2019
- Online shopping habits of U.S. consumers 2018
- Global online shopper preference for first-time & repeat purchases 2018
- U.S. digital buyer interest in new shopping options & technologies 2018
- U.S. interest in purchasing items via social commerce 2019, by age group
- Factors that would encourage U.S. consumers to purchase more online 2018
- U.S. retailers banning serial returners from their websites 2018, by product category
Statistics on "Online shopping behavior in the United States - Mobile"
- Most popular e-commerce apps in the U.S. 2019, by reach
- Most popular e-commerce apps in the U.S. 2019, by audience
- Share of time spend on U.S. retailers mobile apps vs. mobile websites 2019
- U.S. mobile users shopping activities via app 2019
- U.S. holiday shopping: mobile visits leading retail websites 2018
- Preferred channel to receive mobile coupons from retailers in the U.S. 2018
- U.S. shopper mobile payment attitudes 2018
Statistics on "Online shopping behavior in the United States - Path to purchase"
- Sources of shopping inspiration for digital shoppers worldwide 2019
- U.S. digital shoppers preferred online sources for product search 2019
- Online shoppers worldwide who use search engines for inspiration 2019, by age group
- Online sources for product searches worldwide 2019
- Global usage of social media during path to purchase 2019, by age group
- Favorite online shopping platforms in the U.S. 2019
- U.S. leading shopping channels 2019, by category
- Best part of online shopping process according to U.S. online buyers 2017
- U.S. shopper impulse add to cart second thoughts 2018, by age group
- Digital shoppers: reasons for abandoning carts U.S. 2018
- U.S. shopping cart abandonment rates of selected categories 2018
- Appeal of tech capabilities offered by online retailers in the U.S. 2017, by age
Statistics on "Online shopping behavior in the United States - Order delivery"
- Delivery method preference of U.S. online shoppers 2018, by age group
- U.S. internet user same-day delivery usage 2018, by category
- Delivery method preference of U.S. online shoppers 2018
- Consumer preferences on purchasing & e-commerce delivery worldwide 2018, by region
- U.S. online shopper ranking of their last e-commerce delivery experience 2018
- Fast online order delivery according to U.S. consumers 2018
- Statements regarding the shipping of online orders for U.S. consumers 2018
- Importance of a quick delivery of an online order for U.S. consumers 2018
- Importance of a quick delivery by product category for U.S. consumers 2018
- Known logistics or delivery companies by U.S. consumers 2018
- Favorite delivery company of U.S. consumers 2018
Further related statistics
- British online shopper conversion rate 2017-2018
- British online add-to-cart rate 2017-2018
- Global online shopper conversion rate 2019, by device
- Great Britain: online shopper conversion rate Q2 2018
- Alibaba: mobile shopping monetization rate 2012-2016
- E-commerce websites: average conversion rate in Europe 2016, by country
- Biggest reasons for online shopping cart abandonment in the Netherlands 2018
- Mobile retail conversion rate France 2015, by website quality
- Online shopper penetration rate in Bulgaria 2004-2017, by region
- Online shopper penetration rate in Bulgaria 2004-2017, by gender
- Online shopper penetration rate in Bulgaria 2004 to 2015, by residence
- Share of individuals who shop online in the Netherlands 2009-2013
- Share of internet users shopping online in the Netherlands 2009-2013, by age group
- Share of individuals who shop online in the Netherlands 2018, by latest order and age
- Share of individuals who shop online in the Netherlands 2009-2013, by gender
- Methods of purchasing sport goods online in Russia 2018
- Opinions on optimal B2B purchase experience in the Benelux region 2016
- Android apps: organic installs per paid installs 2014
- Shopping app conversion rates in Southeast Asia 2019, by type
- UK: distribution of product research methods 2015, by age group
Related topics
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