U.S. online shopper conversion rate 2021-2022
In the second quarter of 2021, the conversion rate among U.S. online shoppers was the highest out of all surveyed periods at 2.6 percent. In the same quarter of the following year, approximately 2.3 percent of visits to e-commerce websites in the North American country converted to purchases. Looking at the conversion rate by device, computers were still ahead of tablets and mobiles.
