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U.S. online shopper conversion rate 2018-2020

Published by
Stephanie Chevalier,
Jul 7, 2021
This statistic provides data on the conversion rate of U.S. online shoppers as of the third quarter of 2020. During this period, 2.06 percent of e-commerce website visits were converted into purchases, down from 2.28 percent during the corresponding quarter in the previous year.

Conversion rate of online shoppers in the United States as of 3rd quarter 2020

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Source

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Release date

March 2021

Region

United States

Survey time period

Q2 2018 to Q3 2020

Supplementary notes

Figuresprior to Q3 2019 were taken from previous reports also published by the same source.
The source did not specify an exact date of release for data. In this statistic, date of access is used in lieu of date of release.

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