This statistic provides data on the conversion rate of U.S. online shoppers as of the second quarter of 2018. During this period, 2.63 percent of e-commerce website visits were converted into purchases, up from 2.6 percent during the preceding quarter.
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U.S. online shopper conversion rate 2017-2018
Conversion rate of online shoppers in the United States as of 2nd quarter 2018
This statistic provides data on the conversion rate of U.S. online shoppers as of the second quarter of 2018. During this period, 2.63 percent of e-commerce website visits were converted into purchases, up from 2.6 percent during the preceding quarter.
Loading statistic...
| Conversion rate | |
|---|---|
| Q2 '17 | 2.62% |
| Q3 '17 | 2.56% |
| Q4 '17 | 2.96% |
| Q1 '18 | 2.6% |
| Q2 '18 | 2.63% |
| Conversion rate | |
|---|---|
| Q2 '17 | 2.62% |
| Q3 '17 | 2.56% |
| Q4 '17 | 2.96% |
| Q1 '18 | 2.6% |
| Q2 '18 | 2.63% |
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This statistic provides data on the conversion rate of U.S. online shoppers as of the second quarter of 2018. During this period, 2.63 percent of e-commerce website visits were converted into purchases, up from 2.6 percent during the preceding quarter.
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- Release date
- July 2018
- Region
- United States
- Survey time period
- Q2 2017 to Q2 2018
More information
- Region
- United States
- Survey time period
- Q2 2017 to Q2 2018
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Online shopping behavior in the United States
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Statistics on "Online shopping behavior in the United States"
- Overview
The most important statistics
- U.S. customer satisfaction with online retail from 2000 to 2017 (index score)ACSI - U.S. customer satisfaction with online retail as of 2017
- Web-influenced retail sales in the United States from 2014 to 2020, by segment (in billion U.S. dollars)U.S. web-influenced retail sales 2014-2020, by segment
- Online shopping reach among online users in the United States as of December 2017, by deviceU.S. online shopping reach as of December 2017, by device
- Average value of online shopping orders in the United States as of 2nd quarter 2018, by device (in U.S. dollars)U.S. average online shopping order value 2018, by device
- Conversion rate of online shoppers in the United States as of 2nd quarter 2018U.S. online shopper conversion rate 2017-2018
- Conversion rate of online shoppers in the United States as of 2nd quarter 2018, by deviceU.S. online shopper conversion rate 2018, by device
- Distribution of time spent on retail sites vs. dollars spent in the United States as of 4th quarter 2017, by platformU.S. online retail user engagement and expenditure 2017, by platform
- Have you ever purchased something from the following online shops?Most popular online shops in the United States 2017, by reach
- Behavior and attitudes
The most important statistics
- Online shopping and buying-related activities performed by internet users in the United States as of March 2018, by ageOnline shopping and buying-related activities by U.S. internet users in 2018, by age
- How important are each of the following to you when you shop for a product online?Important factors when shopping for a product online according to U.S. shoppers 2017
- Primary reason that internet users in the United States make digital purchases as of March 2018U.S. online user primary reasons to make online purchases 2018
- Online shopping frequency of internet users in the United States as of March 2017U.S. online shopping frequency 2014-2017
- Online shopping frequency of online shoppers in the United States as of April 2017, by genderU.S. online shopping frequency 2017, by gender
- Online shopping frequency of online shoppers in the United States as of April 2017, by product lineU.S. online shopping frequency 2017, by product line
- Which of these products do you buy online?U.S. online shopping products 2017, by category
- Which of the following products do you buy online the most?U.S. leading online retail products categories 2017
- Mobile
The most important statistics
- M-commerce share of total digital commerce spending in the United States from 2nd quarter 2010 to 4th quarter 2017Share of U.S. mobile e-commerce spending 2010-2017
- Reasons for consumers in the United States to not use their mobile device for shopping as of August 2016, by deviceFactors preventing purchases on mobile devices in the U.S. 2016
- Percentage of consumers in the United States who use their mobile phone for shopping related activities as of June 2017Leading shopping-related activities via mobile phone in the U.S. 2017
- How much of your online shopping do you do on a cell phone rather than on a computer?Degree of mobile vs desktop shopping preference in the U.S. 2017
- Using your mobile phone, have you done any of the following in the past 12 months?Mobile payment activities carried out by U.S. users 2015
- Mobile activities of online shoppers in the United States as of February 2017Mobile activities of U.S. online shoppers 2017
- Market reach of the most popular Apple iOS retail apps in the United States as of June 2018Leading iOS shopping app reach in the United States 2018
- Market reach of the most popular Android retail apps in the United States as of June 2018Leading Android shopping app reach in the United States 2018
- Path to purchase
The most important statistics
- Devices used to research and complete online purchase according to online shoppers in the United States as of February 2017Online research and shopping device preferences in the U.S. 2017
- Monthly time spent on online shopping by users in the United States as of December 2017, by shopper type (in minutes)U.S. monthly time spent online shopping 2017, by shopper type
- Monthly online shopping sessions generated by users in the United States as of December 2017, by shopper typeU.S. monthly online shopping sessions 2017, by user type
- Occurrence of leading apps during a shopping session for online shoppers in the United States as of December 2017Occurrence of apps during U.S. online shopping sessions 2017
- Most common app categories accessed before shopping device sessions in the United States as of December 2017Leading app categories accessed before shopping online in the U.S. 2017
- Most common app categories accessed after shopping device sessions in the United States as of December 2017Leading app categories accessed after shopping online in the U.S. 2017
- Most common apps accessed before shopping device sessions in the United States as of December 2017Leading apps accessed before shopping online in the U.S. 2017
- Most common apps accessed after shopping device sessions in the United States as of December 2017Leading apps accessed after shopping online in the U.S. 2017
- Order delivery
The most important statistics
- Delivery methods used by internet users in the United States for digital purchases as of February 2018, by age groupDelivery method preference of U.S. online shoppers 2018, by age group
- Items that internet users in the United States want to have vs. have received via same-day delivery as of February 2018, by categoryU.S. internet user same-day delivery usage 2018, by category
- Actions taken by digital shoppers in the United States to qualify for free shipping as of February 2017U.S. digital shopper free shipping qualification measures 2017
- How far do shipping costs influence your purchase decision when shopping online?Influence of shipping costs on purchase decisions among U.S. online shoppers 2017
- Which parcel service usually delivers the items you purchase online?Most used shipping service provider among U.S. online shoppers 2017
- Which of these services offered by shipping providers have you already used?Use of services offered by shipping providers among U.S. online shoppers 2017
- If the shipping was free of charge, when would you expect the delivery of your order?Expected order delivery with free shipping among U.S. online shoppers 2017
- How important is it for you to get your online purchases delivered to you within 2-3 working days?Importance of U.S. online purchase delivery within 2-3 working days 2017
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- Share of individuals who shop online in the Netherlands 2009-2013
- Share of internet users shopping online in the Netherlands 2009-2013, by age group
- Share of individuals who shop online in the Netherlands 2017, by latest order and age
- Share of internet users shopping online in the Netherlands 2009-2013, by gender
- Share of individuals shopping online in the Netherlands 2009-2013, by last order
- Share of individuals who shop online in the Netherlands 2009-2013, by gender
- Share of individuals shopping online in the Netherlands 2012-2017, by background
- Share of internet users shopping online in the Netherlands 2009-2013, by education
- Mexico: online shopping penetration among Mexican Millennials 2016
- UK: responses to personalized offers from visited websites 2015, by age group
- Share of first visits to education sites in the U.S. Q3 2011, by time to conversion
- Reasons for not shopping online in the United Kingdom (UK) 2013
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Statistics on the topic
Free statistics
- Web-influenced retail sales in the United States from 2014 to 2020, by segment (in billion U.S. dollars)
- Average value of online shopping orders in the United States as of 2nd quarter 2018, by device (in U.S. dollars)
- Conversion rate of online shoppers in the United States as of 2nd quarter 2018
- Conversion rate of online shoppers in the United States as of 2nd quarter 2018, by device
- Distribution of time spent on retail sites vs. dollars spent in the United States as of 4th quarter 2017, by platform
- Have you ever purchased something from the following online shops?
- Primary reason that internet users in the United States make digital purchases as of March 2018
- Online shopping frequency of internet users in the United States as of March 2017
- Stage of the digital purchase process that makes digital buyers in the United States happiest as of May 2018
- Consideration of new shopping technologies among consumers in the United States as of September 2017
- Primary reason for digital shoppers in the United States to abandon their carts in 2016 and 2017
- Products and service categories most commonly abandoned in their digital shopping carts by internet users in the United States as of March 2018
- M-commerce share of total digital commerce spending in the United States from 2nd quarter 2010 to 4th quarter 2017
- Reasons for consumers in the United States to not use their mobile device for shopping as of August 2016, by device
- Percentage of consumers in the United States who use their mobile phone for shopping related activities as of June 2017
- Using your mobile phone, have you done any of the following in the past 12 months?
- Mobile activities of online shoppers in the United States as of February 2017
- Most popular mobile shopping apps in the United States as of May 2018, by reach
- Devices used to research and complete online purchase according to online shoppers in the United States as of February 2017
- Most common app categories accessed after shopping device sessions in the United States as of December 2017
- Most common apps accessed after shopping device sessions in the United States as of December 2017
- Most common purchase influences of online shoppers in the United States in 2017
- When looking for a new product, how frequently do you read online reviews before purchasing the product?
- When looking for a new product, how important are the online reviews before deciding to purchase the product?
- Which of the following sources have you used to read online reviews within the last six months about products and service providers?
- Most frequently used paths to purchase with multi-channel retailers according to online shoppers in the United States as of February 2017
- Actions taken by digital shoppers in the United States to qualify for free shipping as of February 2017
- Would you use the option to have your order delivered by a drone?
- Share of individuals who shop online in the Netherlands in 2017, by latest purchase and gender
- Share of individuals who shop online in the Netherlands from 2009 to 2013
- Share of internet users shopping online in the Netherlands from 2009 to 2013, by age group
- Share of individuals who shop online in the Netherlands in 2017, by latest purchase and age
- Share of internet users shopping online in the Netherlands from 2009 to 2013, by gender
- Share of individuals who shop online in the Netherlands from 2009 to 2013, by most recent purchase
- Share of individuals who shop online in the Netherlands from 2009 to 2013, by gender
- Share of individuals who shop online in the Netherlands from 2012 to 2017, by migration background
- Share of internet users shopping online in the Netherlands from 2009 to 2013, by education level
- Why don't you buy products online?
Premium Statistics
- U.S. customer satisfaction with online retail from 2000 to 2017 (index score)
- Online shopping reach among online users in the United States as of December 2017, by device
- Most popular online shops according to online shoppers in the United States 2017, by shopping frequency
- Online shopping and buying-related activities performed by internet users in the United States as of March 2018, by age
- How important are each of the following to you when you shop for a product online?
- Online shopping frequency of online shoppers in the United States as of April 2017, by gender
- Online shopping frequency of online shoppers in the United States as of April 2017, by product line
- Which of these products do you buy online?
- Which of the following products do you buy online the most?
- In which cases do you prefer to buy products online?
- Whose recommendations are you most likely to trust when you have to choose between different products?
- When do you usually do your online shopping?
- Between similar products online, which of the following has driven you to pay for a higher priced option?
- How much of your online shopping do you do on a cell phone rather than on a computer?
- Market reach of the most popular Apple iOS retail apps in the United States as of June 2018
- Market reach of the most popular Android retail apps in the United States as of June 2018
- Most popular mobile shopping apps in the United States as of May 2018, by monthly users (in millions)
- Monthly time spent on online shopping by users in the United States as of December 2017, by shopper type (in minutes)
- Monthly online shopping sessions generated by users in the United States as of December 2017, by shopper type
- Occurrence of leading apps during a shopping session for online shoppers in the United States as of December 2017
- Most common app categories accessed before shopping device sessions in the United States as of December 2017
- Most common apps accessed before shopping device sessions in the United States as of December 2017
- Sources that influence purchase decisions of digital buyers in the United States as of August 2017, by category
- Which of the following channels do you use today when researching products from an online retailer?
- Number of reviews read by online shoppers in the United States when purchasing selected types of products online in 2017
- Which types of products or brands have you read online reviews about before purchasing the product?
- Most popular channels for researching products from an online retailer according to shoppers in the United States as of August 2017, by age group
- Most popular channels for online retailer purchases according to shoppers in the United States as of August 2017, by age group
- Which of the following channels do you use today when buying products from an online retailer?
- Preferred purchase methods for selected types of products according to shoppers in the United States as of May 2017
- Delivery methods used by internet users in the United States for digital purchases as of February 2018, by age group
- Items that internet users in the United States want to have vs. have received via same-day delivery as of February 2018, by category
- How far do shipping costs influence your purchase decision when shopping online?
- Which parcel service usually delivers the items you purchase online?
- Which of these services offered by shipping providers have you already used?
- If the shipping was free of charge, when would you expect the delivery of your order?
- How important is it for you to get your online purchases delivered to you within 2-3 working days?
- Would you use the option to have your order delivered by a robot?
- What percentage of items you order online do you return?
- In which cases do you return items you purchased online?
- What were the reasons that made you/would make you cancel an order process?
- Most common bad online shopping experiences according to online shoppers in the United States as of April 2017
- Most common reasons for dissatisfaction with online order shipping providers according to online shoppers in the United States as of April 2017
- Most important online shopping delivery elements to be actioned by e-retailers according to global online shoppers as of October 2017
- Conversion rate of online retail websites in France in Q2 2015, by the level of optimization of the website *
- Online shopper penetration rate in Bulgaria between 2004 and 2017, by gender
- Online shopper penetration rate in Bulgaria between 2004 and 2017, by region
- Online shopper penetration rate in Bulgaria between 2004 and 2015, by residence
- Online shopping penetration rate among Millennials in Mexico as of December 2016
- Distribution of responses to personalized offers from visited websites in the United Kingdom (UK) 2015, by age group
- Distribution of first visits to education brand websites in the United States in the 3rd quarter of 2011, by time to conversion*
- Which of these items have you bought online in the past 12 months?
- When shopping for household equipment, how often do you buy it online?
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