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Trusting coupons received in the mail in the U.S. 2017, by gender

This statistic shows the extent to which consumers would be trusting of a coupon they received in the mail in the United States as of October 2017, sorted by gender. During the survey, 48 percent of female respondents stated that they would be very trusting of a coupon they received in the mail.

To what extent would you be trusting, if at all, of a coupon you received in the mail*?

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Release date

October 2017


United States

Survey time period

October 6 - 9, 2017

Number of respondents


Age group

18 years and older

Special properties

*the data relates to the 316 U.S. adult respondents who look for coupons

Method of interview

Online survey

Supplementary notes

*The source gives circulars as example of a way to receive coupons in the mail.

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Statistics on "Coupon market in the United States"

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