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Italy: expenditure on Facebook advertising among tourism companies 2015

This statistic illustrates the typical expenditure on Facebook advertising among travel and holiday company owners in Italy in 2015. According to the study, almost four in ten respondents (38.5 percent) had never invested in Facebook ads to promote their company. By contrast, about a fifth of companies invested up to 100 euro per month in Facebook ads, and three percent of respondents had a monthly budget that exceeded 300 euro.

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Source

Release date

January 2016

Region

Italy

Survey time period

December 2015

Number of respondents

169 respondents

Special properties

Travel agencies, accommodation providers, food service businesses

Supplementary notes

The source does not provide any information regarding the survey type.

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