Share of online shoppers in Germany 2018, by state

This statistic shows the share of the population, who made online purchases at least once a month in Germany in 2018, broken down by state. In the period of consideration, 19 percent of the German-speaking population of Bavaria reported making online purchases at least once month.

Share of online shoppers (at least one online purchase per month) in German states in 2018

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Source

Release date

November 2018

Region

Germany

Survey time period

2018

Age group

14 years and older

Special properties

German speaking population

Method of interview

Face-to-face interviews, telephone interviews

Supplementary notes

Information on base:
German-speaking population aged 14 years and older.

Information on sample:
2018: 23,086 respondents, projected to 70.45 million people.

Information on target group: "online shoppers" (persons who during the last 12 months daily, at least weekly or monthly ordered something via internet)
2018: projection to 22.44 million people.

The figures were taken from the following study:
2018: VuMA 2019

For more information on methodology, click here.

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Statistics on "E-commerce in Germany"

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