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Share of online shoppers in Germany 2018, by state

Share of online shoppers (at least one online purchase per month) in German states in 2018

Share of online shoppers in Germany 2018, by state This statistic shows the share of the population, who made online purchases at least once a month in Germany in 2018, broken down by state. In the period of consideration, 19 percent of the German-speaking population of Bavaria reported making online purchases at least once month.
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Share of online shoppers (at least one online purchase per month) in German states in 2018

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Description

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More information

This statistic shows the share of the population, who made online purchases at least once a month in Germany in 2018, broken down by state. In the period of consideration, 19 percent of the German-speaking population of Bavaria reported making online purchases at least once month.
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Release date
November 2018
Region
Germany
Survey time period
2018
Age group
14 years and older
Special properties
German speaking population
Method of interview
Face-to-face interviews, telephone interviews
Supplementary notes
Information on base:
German-speaking population aged 14 years and older.

Information on sample:
2018: 23,086 respondents, projected to 70.45 million people.

Information on target group: "online shoppers" (persons who during the last 12 months daily, at least weekly or monthly ordered something via internet)
2018: projection to 22.44 million people.

The figures were taken from the following study:
2018: VuMA 2019

For more information on methodology, click here.
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