Share of online shoppers in Germany 2020, by state

Share of online shoppers (at least one online purchase per month) in German states in 2020

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Source

Release date

November 2020

Region

Germany

Survey time period

2020

Age group

14 years and older

Special properties

German speaking population

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

Information on base:
German-speaking population aged 14 years and older.

Information on sample:
2019: 23,120 respondents, projected to 70.60 million people.

Information on target group: "online shoppers" (persons who during the last 12 months daily, at least weekly or monthly ordered something via internet)
2019: projection to 23.73 million people.

The figures were taken from the following study:
2019: VuMA 2020

For more information on methodology, click here.

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Statistics on "E-commerce in Germany"

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