Share of online shoppers in Germany 2018, by state

This statistic shows the share of the population, who made online purchases at least once a month in Germany in 2018, broken down by state. In the period of consideration, 19 percent of the German-speaking population of Bavaria reported making online purchases at least once month.

Share of online shoppers (at least one online purchase per month) in German states in 2018

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

November 2018



Survey time period


Age group

14 years and older

Special properties

German speaking population

Method of interview

Face-to-face interviews, telephone interviews

Supplementary notes

Information on base:
German-speaking population aged 14 years and older.

Information on sample:
2018: 23,086 respondents, projected to 70.45 million people.

Information on target group: "online shoppers" (persons who during the last 12 months daily, at least weekly or monthly ordered something via internet)
2018: projection to 22.44 million people.

The figures were taken from the following study:
2018: VuMA 2019

For more information on methodology, click here.

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 / Month *
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "E-commerce in Germany"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.