This statistic shows the share of online shoppers in Germany from 2008 to 2017, broken down by income group. In 2017, 86 percent of those who received their household income in the fourth quarter, had made purchases online in the past twelve months.
- E-Commerce›
- B2C E-Commerce›
Online shoppers in Germany 2007-2017, by income group
Premium statistics
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
Share of online shoppers in Germany from 2007 to 2017, by income group
Exclusive Premium Statistic
This statistic shows the share of online shoppers in Germany from 2008 to 2017, broken down by income group. In 2017, 86 percent of those who received their household income in the fourth quarter, had made purchases online in the past twelve months.
Exclusive content
Exclusive Premium statistic
Get a Premium Account for unrestrained access.
Benefits of our Premium membership:
- Access to all Premium statistics
- Download as XLS, PNG and PDF
- Detailed source and background information
Premium Account
$49 per month*
(billed annually)
(billed annually)
| Q1 | Q2 | Q3 | Q4 | |
|---|---|---|---|---|
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| Q1 | Q2 | Q3 | Q4 | |
|---|---|---|---|---|
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
Exclusive content
Exclusive Premium statistic
Get a Premium Account for unrestrained access.
Benefits of our Premium membership:
- Access to all Premium statistics
- Download as XLS, PNG and PDF
- Detailed source and background information
Premium Account
$49 per month*
(billed annually)
(billed annually)
© Statista 2018
About this statistic
Show source
Download
Settings
Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
This statistic shows the share of online shoppers in Germany from 2008 to 2017, broken down by income group. In 2017, 86 percent of those who received their household income in the fourth quarter, had made purchases online in the past twelve months.
Show more- Show sources information
- Show publisher information
- Release date
- December 2017
- Region
- Germany
- Survey time period
- 2007 to 2017
- Age group
- 16-74 years
- Special properties
- Online purchase in the last twelve months
- Supplementary notes
- The source does not provide figures for 2010.
More information
- Region
- Germany
- Survey time period
- 2007 to 2017
- Age group
- 16-74 years
- Special properties
- Online purchase in the last twelve months
- Supplementary notes
- The source does not provide figures for 2010.
Other interesting statistics
+
+Frequently used payment methods in online retail in Germany 2012-2016
Germany: B2C e-commerce sales 2015-2020
+
+Revenue of leading furniture and home decor online shops in Germany 2016
+
+Survey on the share of online shoppers in Germany 2000-2016
+
+Market development of the online retail sector in Germany 2006-2018
+
+Online retail revenue from selected product groups in Germany 2014-2017
Statista Accounts: Access All Statistics. Starting from $588 / Year
Statistics on "E-commerce in Germany"
- Overview
The most important statistics
- B2C-e-commerce revenue in Germany from 1999 to 2017 (in billion euros)E-commerce revenue in Germany 1999-2017
- E-commerce revenue from trade goods in Germany from 2000 to 2017 (in billion euros)Online trade goods revenues in Germany 2000-2017
- Online revenue from services and digital goods in Germany from 2013 to 2016 (in million euros)Online revenue from services and digital goods in Germany 2013-2016
- Revenues from desktop vs. mobile e-commerce in Germany in 2016 (in billion euros)Revenues from desktop and mobile e-commerce in Germany 2016
- Share of e-commerce in total retail revenue in Germany from 2009 to 2017Share of e-commerce in retail revenue in Germany 2009-2017
- E-commerce sales of the top 10, top 100 and top 500 online shops in Germany from 2013 to 2016 (in billion euros)Distribution of the e-commerce sales in the largest online shops in Germany 2013-2016
- Revenue share of the leading 10 online shops in the total e-commerce revenue in Germany from 2008 to 2016E-commerce revenue share of the leading 10 online shops in Germany 2008-2016
- How do you assess e-commerce conditions in Germany in comparison with international standards?E-commerce conditions in Germany in comparison with international standards 2017
- Leading online retailers
The most important statistics
- Revenue of the 100 most successful online shops in Germany in 2016 (in million euros)Leading 100 online shops ranked by revenue in Germany 2016
- Ranking of online shops by number of website visits in Germany in the 4th quarter of 2015 and 1stt quarter of 2016 (in millions)Ranking of online shops by reach Germany 2015-2016
- Ranking of the leading online shops for clothing, apparel and shoes based on revenue in Germany in 2016 (in million euros)Leading online shops in the clothing segment ranked by revenue in Germany 2016
- Revenue of the most successful online shops in the computer, consumer electronics and mobile phone segment in Germany in 2016 (in million euros)E-commerce revenue of the leading technology online shops in Germany 2016
- Net revenues of the leading furniture and interior decoration online shops in Germany in 2016 (in million euros)Revenue of leading furniture and home decor online shops in Germany 2016
- Net revenues of the leading online shops in the grocery segment in Germany in 2016 (in million euros)E-commerce revenue of the leading online shops in the food segment in Germany 2016
- Revenues by product category
The most important statistics
- Product groups ranked by online retail revenue in Germany in 2014 and 2017 (in million euros)Online retail revenue from selected product groups in Germany 2014-2017
- Forecast of revenue development in e-commerce in Germany from 2016 to 2022, by segment (in million euros)Revenues in e-commerce in Germany 2016-2022, by segment
- E-commerce revenue from book sales in Germany from 2011 to 2017 (in million euros)E-commerce revenue from book sales in Germany 2011-2017
- E-commerce revenue in the DIY sector in Germany from 2006 to 20165 (in million euros)E-commerce revenue in the DIY sector in Germany 2006-2016
- Online retail revenue from clothing and shoes in Germany from 2006 to 2017 (in billion euros)Online revenue from clothing and shoes in Germany 2006-2017
- E-commerce revenues in the ophthalmic optics sector in Germany from 2011 to 2017 (in billion euros)Online revenues in the optical retail sector in Germany 2011-2017
- Online customers
The most important statistics
- Number of online shoppers in Germany from 2007 to 2015 (in millions)Number of online shoppers in Germany 2007-2015
- Forecast on number of users of the e-commerce sector in Germany from 2016 to 2022 (in millions)Number of of e-commerce users in Germany 2016-2022
- Share of internet users who ordered and purchased products online within the past three months in Germany in 2017, by age groupShare of online shoppers in Germany 2017, by age group
- Share of online shoppers among the German population from 2000 to 2016Survey on the share of online shoppers in Germany 2000-2016
- Share of online shoppers (at least one online purchase per month) in German states in 2017Share of online shoppers in Germany 2017, by state
- Number of users of e-commerce by age and gender in Germany in 2016 (in millions)Number of e-commerce users in Germany 2016, by age and gender
- Share of online shoppers in Germany from 2008 to 2017, by occupation typeOnline shopper in Germany 2008-2017, by occupation type
- Share of online shoppers in Germany from 2007 to 2017, by income groupOnline shoppers in Germany 2007-2017, by income group
- Mobile commerce
The most important statistics
- Year-on-year e-commerce revenue change via mobile and stationary devices in Germany in 2016 (compared to the previous year)Year-on-year e-commerce revenue change in Germany 2016, by device
- Share of respondents who used mobile devices for online shopping in Germany from 2011 to 2016Smartphone or tablet usage for mobile shopping in Germany 2011-2016
- Demographic data on smartphone usage for mobile shopping in Germany from 2013 to 2016Age and gender distribution of mobile shoppers in Germany 2013-2016
- Number of sales transactions per user of mobile commerce in Germany from 2014 to 2016Sales transactions per mobile commerce user in Germany 2014-2016
- Which products have you ever bought via mobile internet?Products purchased via mobile commerce in Germany 2017
- How much do you agree with the following statements?Market place development of mobile commerce in Germany 2016
- Which of the following do you view as the greatest disruptive factors of mobile commerce?Most disruptive factors of mobile commerce in Germany 2016
- Would you consider mobile shopping (purchases via mobile devices) a game changer; an interesting trend; much ado about nothing; too early to say?Opinion on importance of mobile shopping in Germany 2017
- Payment methods
The most important statistics
- Which payment methods do you prefer or use most often when shopping online?Preferred payment methods for online purchases in Germany in 2016
- Which of the following payment methods have you used for online purchases in the past twelve months? Payment methods used by online shoppers in Germany 2017
- Share of respondents who had used the following payment methods for internet purchases before in Germany from 2012 to 2016Frequently used payment methods in online retail in Germany 2012-2016
- Most used methods of online payment in Germany in January 2016, by genderPreferred payment methods for online purchases in Germany 2016, by gender
- Most common payment options offered by leading online shops in Germany in 2017Payment options available in online shops in Germany 2017
- Is there a payment method which you do not use at all?Payment methods not used by online shoppers in Germany 2017
- When do you usually check payment options of the online shop you're using? Point in time when online shoppers check payment methods in Germany 2017
- E-commerce trends
The most important statistics
- Openly asked, what would you say are the driving forces behind the successful development of the e-commerce sector in Germany?Survey on reasons for favorable e-commerce development in Germany 2017
- What would you say about "contextual commerce"?Survey on importance of contextual commerce in Germany 2017
- What would you say about "dash buttons"?Survey on importance of dash buttons in Germany 2017
- What would you say about "dynamic pricing"?Survey on importance of dynamic pricing in Germany 2017
- What would you say about "mobile shopping"?Survey on importance of mobile shopping in Germany 2017
- What would you say about "same-day delivery"?Survey on importance of same-day delivery in Germany 2017
- What would you say about "social commerce"?Survey on importance of social commerce in Germany 2017
- What would you say about "virtual wardrobe"?Survey on importance of virtual wardrobe in Germany 2017
- Forecasts
The most important statistics
- Market volume of the e-commerce sector in Germany from 2006 to 2018 (in billion euros)Market development of the online retail sector in Germany 2006-2018
- B2C e-commerce sales in Germany in 2015 with a forecast to 2020 (in billion U.S. dollars)Germany: B2C e-commerce sales 2015-2020
- Forecasted revenue share of online retail compared to traditional retail in Germany in 2015, by product groupForecast: revenue share of e-commerce in Germany 2015, by product group
Related Studies: Available to Download in PDF or PPTX Format
All Information
in one Presentation
E-commerce in Germany
- 131 page/s
- English
- pptx
- Detailed references
Everything On "E-commerce in Germany" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
Statista for Your Company: The Research and Analysis Tool
- Product Film
- Statistics
- Downloads
Our Premium Statistics - facts for your business
Currently, Statista provides more than 1 million statistics.
93 percent (all Premium content) are exclusively accessible via our professional accounts.
Unlimited access
As a Statista Premium customer, you receive unlimited access to all statistics at all times. Including downloads of data in the most common formats (XLS, PDF & PNG). Create relevant and significant statistics in no time.
You are in good company
Google
Samsung
Unilever
Procter and Gamble
Adobe
Telekom
PayPal
Otto
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Online purchasing penetration in Great Britain 2011-2017, by age
- Online purchasing penetration in Great Britain 2012-2017, by age
- Cross-border B2C e-commerce shopper penetration in selected European countries 2015
- Preferred payment methods for online purchases in Germany 2016, by income group
- Monthly income of online shoppers in the UAE as of January 2013
- Share of electronics online purchases in the GCC by country 2016
- Share of online financial product evaluation in the UAE by type 2016
- Share of online financial product evaluation in Saudi Arabia by type 2016
- Share of online air or train ticket purchases in the GCC by country 2016
- Share of hotel bookings online in the GCC by country 2016
- Share of online personal care shopping in the GCC by region 2016
- Canada: digital buying device usage 2015, by gender
- Share of online grocery shopping in the GCC by country 2016
- Canada: digital buyer penetration 2015, by gender
- Share of online clothes shopping in the GCC by country 2016
- Communication: share of spending in the United Kingdom (UK) 2017, by income group
- Estimated number of suicides worldwide by income region 2012
- Share of online cross-border shoppers in Canada Q3 2015, by province
- Transport: share of spending in the United Kingdom 2017, by income group
- E-retail adoption among non-English internet users in India - by language 2016-2021
Studies
- E-commerce worldwide
- E-commerce in Canada
- Amazon
- Internet usage in India
- Holiday season e-commerce in the United States
- Internet usage in Indonesia
- Internet usage in Latin America
- Internet usage in the United States
- E-commerce in the United States
- Amazon Prime
- Fashion e-commerce in the United States
- Mobile commerce in the United States
- Alibaba Group
- E-commerce in the United Kingdom (UK)
- E-commerce in Latin America
Popular Related Keywords
Need help with using Statista for your research? Tutorials and first steps
Our Business Solutions: Save Time and Money
only
$588*
per yearYour advantages
- Full access to all our statistics
- Download as XLS, PDF & PNG
- Relevant data: complete source information
All functions of our platform illustrated face-to-face
- Learn how Statista supports your company
- Extensive tour across the whole portal
- Personal guidance by our support team
The knowledge database for your company
- All functions of the Premium Account
- Access to dossiers, forecasts and studies
- Access to our international database
- Publishing rights and other exclusive functions
* All products require an annual contract.
Prices do not include sales tax
(New York residents only).
Statistics on the topic
Free statistics
- Do you prefer to buy products online/via mail order or do you prefer traditional retail trade?
- Do you prefer to buy products online and via mail order or do you prefer traditional retail trade?
- Do you rather buy products via (online) mail order or do you prefer traditional retail trade?
- Demographic data on smartphone usage for mobile shopping in Germany from 2013 to 2016
- B2C e-commerce sales in Germany in 2015 with a forecast to 2020 (in billion U.S. dollars)
- Share of individuals who made purchases online in Great Britain from 2012 to 2017, by age
Premium Statistics
- B2C-e-commerce revenue in Germany from 1999 to 2017 (in billion euros)
- E-commerce revenue from trade goods in Germany from 2000 to 2017 (in billion euros)
- Online revenue from services and digital goods in Germany from 2013 to 2016 (in million euros)
- Revenues from desktop vs. mobile e-commerce in Germany in 2016 (in billion euros)
- Share of e-commerce in total retail revenue in Germany from 2009 to 2017
- E-commerce sales of the top 10, top 100 and top 500 online shops in Germany from 2013 to 2016 (in billion euros)
- Revenue share of the leading 10 online shops in the total e-commerce revenue in Germany from 2008 to 2016
- How do you assess e-commerce conditions in Germany in comparison with international standards?
- How do you assess the current economic situation in regards to German e-commerce?
- Revenue of the 100 most successful online shops in Germany in 2016 (in million euros)
- Ranking of online shops by number of website visits in Germany in the 4th quarter of 2015 and 1stt quarter of 2016 (in millions)
- Ranking of the leading online shops for clothing, apparel and shoes based on revenue in Germany in 2016 (in million euros)
- Revenue of the most successful online shops in the computer, consumer electronics and mobile phone segment in Germany in 2016 (in million euros)
- Net revenues of the leading furniture and interior decoration online shops in Germany in 2016 (in million euros)
- Net revenues of the leading online shops in the grocery segment in Germany in 2016 (in million euros)
- Product groups ranked by online retail revenue in Germany in 2014 and 2017 (in million euros)
- Forecast of revenue development in e-commerce in Germany from 2016 to 2022, by segment (in million euros)
- E-commerce revenue from book sales in Germany from 2011 to 2017 (in million euros)
- E-commerce revenue in the DIY sector in Germany from 2006 to 20165 (in million euros)
- Online retail revenue from clothing and shoes in Germany from 2006 to 2017 (in billion euros)
- E-commerce revenues in the ophthalmic optics sector in Germany from 2011 to 2017 (in billion euros)
- Number of online shoppers in Germany from 2007 to 2015 (in millions)
- Forecast on number of users of the e-commerce sector in Germany from 2016 to 2022 (in millions)
- Share of internet users who ordered and purchased products online within the past three months in Germany in 2017, by age group
- Share of online shoppers among the German population from 2000 to 2016
- Share of online shoppers (at least one online purchase per month) in German states in 2017
- Number of users of e-commerce by age and gender in Germany in 2016 (in millions)
- Share of online shoppers in Germany from 2008 to 2017, by occupation type
- Share of online shoppers in Germany from 2007 to 2017, by income group
- Year-on-year e-commerce revenue change via mobile and stationary devices in Germany in 2016 (compared to the previous year)
- Share of respondents who used mobile devices for online shopping in Germany from 2011 to 2016
- Number of sales transactions per user of mobile commerce in Germany from 2014 to 2016
- Which products have you ever bought via mobile internet?
- How much do you agree with the following statements?
- Which of the following do you view as the greatest disruptive factors of mobile commerce?
- Would you consider mobile shopping (purchases via mobile devices) a game changer; an interesting trend; much ado about nothing; too early to say?
- Which payment methods do you prefer or use most often when shopping online?
- Which of the following payment methods have you used for online purchases in the past twelve months?
- Share of respondents who had used the following payment methods for internet purchases before in Germany from 2012 to 2016
- Most used methods of online payment in Germany in January 2016, by gender
- Most common payment options offered by leading online shops in Germany in 2017
- Is there a payment method which you do not use at all?
- When do you usually check payment options of the online shop you're using?
- Openly asked, what would you say are the driving forces behind the successful development of the e-commerce sector in Germany?
- What would you say about "contextual commerce"?
- What would you say about "dash buttons"?
- What would you say about "dynamic pricing"?
- What would you say about "mobile shopping"?
- What would you say about "same-day delivery"?
- What would you say about "social commerce"?
- What would you say about "virtual wardrobe"?
- Market volume of the e-commerce sector in Germany from 2006 to 2018 (in billion euros)
- Forecasted revenue share of online retail compared to traditional retail in Germany in 2015, by product group
- Share of individuals who made purchases online in Great Britain from 2011 to 2017, by age
- Cross-border B2C e-commerce shopper penetration in selected European countries in 2015
- Which payment method do you use when ordering online?
- Most common income groups of online shoppers in the United Arab Emirates as of January 2013
- Share of respondents who have purchased online electronics in the Gulf region in October 2016, by country
- Share of respondents who have evaluated online financial products in the United Arab Emirates in October 2016, by type
- Share of respondents who have evaluated online financial products in Saudi Arabia in October 2016, by type
- Share of respondents who have purchased online air or train tickets in the Gulf region in October 2016, by country
- Share of respondents who have booked hotels online in the Gulf region in October 2016, by country
- Share of respondents who have shopped online for personal care in the Gulf region in October 2016, by country
- Digital device usage of online shoppers in Canada as of June 2015, by gender
- Share of respondents who have done online food shopping in the Gulf region in October 2016, by country
- Digital buyer penetration in Canada as of June 2015, by gender
- Share of respondents who have shopped online for clothes in the Gulf region in October 2016, by country
- Share of weekly household expenditure spent on communication in the United Kingdom (UK) from 2016 to 2017, by disposable income decile group*
- Estimated number of suicides worldwide in 2012, by country income group (in 1,000)*
- Percentage of online cross-border shoppers in Canada as of 3rd quarter 2015, by province
- Share of weekly household expenditure spent on transport in the United Kingdom (UK) from 2016 to 2017, by disposable income decile group*
- Share of e-retail adoption among non-English internet users across India in 2016 and 2021, by language*
Statista Accounts: Access All Statistics. Starting from $588 / Year
Topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Exclusive Premium functionality
Register in seconds and access exclusive features.
- Full access:
To this and over 1 million additional datasets - Save Time:
Downloads allow integration with your project - Valid data:
Access to all sources and background information
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.