Major factors influencing online shopping behavior in Japan 2021

Published by C. Diep, Mar 22, 2022
The price was the leading factor influencing online purchases in Japan as revealed in a survey conducted in September 2021. Almost 80 percent of respondents named the product price a major factor they paid attention to during online shopping, whereas around 39 percent would compare products to in-store retail prices.

Leading factors influencing online purchases in Japan as of September 2021

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Release date

October 2021

Region

Japan

Survey time period

September 16 to 22, 2021

Number of respondents

3,592 respondents

Age group

20 years and older

Special properties

respondents who have shopped online and intend to continue the usage; multiple answers allowed

Method of interview

Online survey

Supplementary notes

Original question: "When shopping online, what do you pay attention to?"
Ten leading answers.

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Overview

5

Household spending

5

B2C shopping

6

C2C shopping

5

Online payment

4

Consumer complaints

3

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Topics

Digital shopping behavior in JapanE-commerce in JapanRetail trade in JapanOnline banking in JapanShopping behavior in Japan
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