Leading snack bar brands ranked by market share in the United Kingdom (UK) 2017

In 2017, Kellogg’s held the largest market share among snack bar brands in the United Kingdom. During the previous year, Kellogg’s market share was even larger than it is currently (16.1 percent) and amounted to 17.2 percent. Nakd Bar and Nature Valley had the second and third largest market share, respectively.


Nakd Bar is a product of a UK based company, while the other two leading snack bar brands are from the US. Nature Valley is a brand of granola bars of General Mills. The U.S. company from Minneapolis is the second largest seller of nutritional bars in its home country. Eat Natural, also a UK company and fourth largest snack brand in the UK, has seen its turnover jump up by roughly six million pounds in 2017 and has now been growing for ten years.

Energy bars in Europe

France, Belgium, Germany and Portugal have all seen an increase in the retail sales value of fortified or functional Energy bars for the last four years and the category are still expected to grow in all of these countries in 2019.

Market share of the leading snack bar brands in the United Kingdom (UK) in 2017

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Release date

July 2017


United Kingdom

Survey time period


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Statistics on "Snack foods in the UK"

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