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Market share of the leading potato chip brands in the U.S. 2017

Lay’s was America’s favorite potato chip brand by a wide margin in 2017. Lay’s accounted for nearly 30 percent of the potato chip market. The next largest contenders were Pringles and Ruffles, each with a roughly 9.5 percent share of the market. Frito Lay, the producers of both Lay’s and Ruffles, was the leading company in potato chips in the same year, with sales over five times greater than the next competitor. The company’s collection of potato chip brands control nearly 60 percent of the U.S. potato chip market.

Frito Lay’s history

Frito Lay is a subsidiary of Pepsico that mainly focuses on snack foods like potato chips. The company was formed in 1961 and merged with the Pepsi-Cola Company in 1965 to form Pepsico. Since then it has operated as a wholly-owned subsidiary of Pepsico.

Lay’s consumers

Recent estimates put the number of Lay’s consumers at over 160 million Americans, not counting the variations on the original flavor. Of those consumers, 136 million eat 1-3 bags of the chips a month, with 14 million eating eight or more bags.

Market share of the leading potato chip brands in the United States in 2017, based on dollar sales

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Release date

April 2017


United States

Survey time period

52 weeks ended January 22, 2017

Supplementary notes

Total U.S. sales through supermarkets, drugstores, mass market retailers, military commissaries and select club and dollar retail chains for the 52 weeks ended January 22, 2017.

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Statistics on "PepsiCo"

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