This statistic displays the share of headlines containing selected elements in sponsored articles in Sweden in October 2017. As of October 2017, 39 percent of headlines contained an element directly addressing readers, whereas 18 percent of headlines contained an element that would count as an insight.
Share of headlines containing the following elements in sponsored articles in Sweden in October 2017
The source adds the following information: "True Native", "Native Content" or "Sponsored Content" are defined as teasers and full-length articles that are paid for by a brand and distributed on one or several publisher websites. Upon a click on a teaser, the sponsored content can be consumed in its full length on the publisher sites - external link formats are not included here.
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SUNT. (November 1, 2017). Share of headlines containing the following elements in sponsored articles in Sweden in October 2017 [Graph]. In Statista. Retrieved September 20, 2024, from https://www.statista.com/statistics/791247/share-of-headlines-containing-selected-elements-in-sponsored-articles-in-sweden/
SUNT. "Share of headlines containing the following elements in sponsored articles in Sweden in October 2017." Chart. November 1, 2017. Statista. Accessed September 20, 2024. https://www.statista.com/statistics/791247/share-of-headlines-containing-selected-elements-in-sponsored-articles-in-sweden/
SUNT. (2017). Share of headlines containing the following elements in sponsored articles in Sweden in October 2017. Statista. Statista Inc.. Accessed: September 20, 2024. https://www.statista.com/statistics/791247/share-of-headlines-containing-selected-elements-in-sponsored-articles-in-sweden/
SUNT. "Share of Headlines Containing The following Elements in Sponsored Articles in Sweden in October 2017." Statista, Statista Inc., 1 Nov 2017, https://www.statista.com/statistics/791247/share-of-headlines-containing-selected-elements-in-sponsored-articles-in-sweden/
SUNT, Share of headlines containing the following elements in sponsored articles in Sweden in October 2017 Statista, https://www.statista.com/statistics/791247/share-of-headlines-containing-selected-elements-in-sponsored-articles-in-sweden/ (last visited September 20, 2024)
Share of headlines containing the following elements in sponsored articles in Sweden in October 2017 [Graph], SUNT, November 1, 2017. [Online]. Available: https://www.statista.com/statistics/791247/share-of-headlines-containing-selected-elements-in-sponsored-articles-in-sweden/
