Italy: frozen food shopping drivers in 2016

This statistic displays the frozen food shopping drivers among consumers in Italy in 2016. According to data, having an extra food supply in case of emergency represented the main reason for 66 percent of respondents, while saving time when cooking was a purchasing driver for 55 percent of respondents. Lastly, 29 percent of individuals stated that frozen food had the same quality of fresh food.

Main reasons for purchasing frozen food in Italy in 2016

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Source

Release date

November 2016

Region

Italy

Survey time period

2016

Number of respondents

1,000 respondents

Age group

25-65 years

Special properties

Frozen food consumers

Method of interview

Computer-assisted web interviews (CAWI)

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Statistics on "Frozen food consumption in Great Britain (Kantar Media TGI)"

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