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Italy: frozen food shopping drivers in 2016

Main reasons for purchasing frozen food in Italy in 2016

by Statista Research Department, last edited Nov 1, 2016
Italy: frozen food shopping drivers in 2016 This statistic displays the frozen food shopping drivers among consumers in Italy in 2016. According to data, having an extra food supply in case of emergency represented the main reason for 66 percent of respondents, while saving time when cooking was a purchasing driver for 55 percent of respondents. Lastly, 29 percent of individuals stated that frozen food had the same quality of fresh food.
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Main reasons for purchasing frozen food in Italy in 2016

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