Frozen food shopping drivers in Italy in 2016 | Statista

This statistic displays the frozen food shopping drivers among consumers in Italy in 2016. According to data, having an extra food supply in case of emergency represented the main reason for 66 percent of respondents, while saving time when cooking was a purchasing driver for 55 percent of respondents. Lastly, 29 percent of individuals stated that frozen food had the same quality of fresh food.

Main reasons for purchasing frozen food in Italy in 2016

Characteristic	Share of respondents
To have emergency food supply	66%
To save time when cooking	55%
It is easier to cook	39%
It is easily available	38%
It is the only way to have out of season food	34%
It is food with no discards	34%
It is ready to eat	33%
It has the same quality of fresh food	29%
It tastes good	28%
I can choose from many different products and recipes	28%

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Release date

November 2016

More information

Region

Italy

Survey time period

2016

Number of respondents

1,000 respondents

Age group

25-65 years

Special properties

Frozen food consumers

Method of interview

Computer-assisted web interviews (CAWI)

Citation formats

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