Digital marketing services market size in Japan 2018-2024

In 2024, the digital marketing services market in Japan was forecasted to reach 133 billion yen, almost triple the size in 2018. The market is comprised of the data management platform and the marketing automation markets that focus on the improvement and personalization of marketing measures by processing data collected from customers.

Sales value of the digital marketing services market in Japan from 2018 to 2024

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Source

Release date

November 2019

Region

Japan

Survey time period

2018

Special properties

the market size is based on the sales of the businesses

Supplementary notes

*Prospect
**Forecast.
Research targets were domestic digital marketing service vendors, etc.
The digital marketing service market size is based on the total size of the markets of DMP (Data Management Platform) services and MA (Marketing Automation) services.

1 Japanese yen equals 0.0092 U.S. dollars or 0.00 83 euros as of February 2020.
Values have been rounded.

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