Mobile ad-blocking usage worldwide Q3 2017, by region

This statistic shows the share of internet users worldwide who use an ad-blocker on their mobile at least monthly in the third quarter of 2017. According to the most recent data, 32 percent of internet users in Africa block ads on their mobile at least monthly, compared to 21 percent of European respondents.

Share of internet users who use an ad-blocker on their mobile at least monthly worldwide in 3rd quarter 2017, by region

Share of respondents
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Release date

February 2018



Survey time period

Q3 2017

Number of respondents

77,814 respondents

Age group

16-64 years

Supplementary notes

Question asked: On average how frequently do you use an ad-blocker on the following? Mobile

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Statistics on "Ad blocking"

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