Italy: YouTube videos optimal length 2018

Published by Laura Ceci, Aug 25, 2023
This statistic displays the results of a survey on the optimal length of YouTube videos in Italy in 2018. According to survey results, 42 percent of respondents preferred to watch short videos, from two to five minutes long, while 28 percent of respondents would rather watch videos from one to two minutes long. The one-minute length for YouTube videos was preferred by 10 percent of asked individuals.

Users' opinions on optimal length of YouTube videos in Italy in 2018

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Source

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Release date

February 2018

Region

Italy

Survey time period

January 2018

Number of respondents

632 respondents

Age group

18 years and older

Supplementary notes

The source provides no further information about the survey methodology.
The original survey question was phrased by the source as follows: "Quale dovrebbe essere secondo te la durata ottimale di un video adatto a essere visto su YOUTUBE?"

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