YouTube monthly market share in Italy 2017-2019

Between 2017 and 2019, in Italy, the market share of YouTube has fluctuated. In particular, the lowest value was registered in February 2017 with 0.37 percentage points, while the peak was registered in the same month of the following year with a share of 8.5 percentage points. Since January 2019, the position of YouTube in the Italian social media market has decreased, reaching 2.62 percent as of December 2019.

Social network market share held by YouTube in Italy from January 2017 to December 2019

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Source

Release date

January 2020

Region

Italy

Survey time period

January 2017 to December 2019

Supplementary notes

StatCounter calculates the statistics based on more than 15 billion hits online per month from more than 3 million member sites worldwide.
Includes desktop, mobile, tablet and console.
Data accessed and published: January 2020.

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Statistics on "Social media usage in Italy"

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