Between January 2018 July 2023 the web visit share of YouTube in Italy has fluctuated. In particular, the highest value was registered in February 2022 with 22.3 percent of all social networks' visits. As of July 2023, around 1.29 percent of social networking platforms' visits from users in Italy were of YouTube.
Social network web visit share held by YouTube in Italy from January 2018 to July 2023
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$149 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Social media usage in Italy
Overview
6
- Basic Statistic Italy: digital population January 2023
- Premium Statistic Digital media users in Italy 2017-2027, by segment
- Basic Statistic Time spent monthly on leading website categories in Italy 2023
- Premium Statistic Most used smartphone apps by type in Italy 2023
- Premium Statistic Social media users in Italy 2019-2028
- Premium Statistic Italy social media user penetration 2019-2028
Benchmarks
6
- Premium Statistic Leading social networks in Italy 2022, by reach
- Premium Statistic Most used social media and messaging in Italy 2022
- Premium Statistic Market share of leading social media websites in Italy 2022
- Premium Statistic Most used mobile messaging and chat platforms in Italy 2022
- Basic Statistic Top social media for news in Italy 2023
- Basic Statistic Italy: social apps usage among Gen Z 2023
Usage
6
- Premium Statistic Most common social media activities in Italy 2023
- Premium Statistic Leading social media usage reasons in Italy 2022
- Basic Statistic Italy: types of social media accounts followed 2022
- Premium Statistic Leading social media, apps, and online platforms in Italy 2022, by age group
- Premium Statistic Leading social networks for shopping in Italy 2023, by generation
- Premium Statistic Share of beauty shoppers inspired by social media in Italy 2022, by generation
Social media platforms
5
Social video platforms
8
- Premium Statistic Italy leading video content type Q3 2022, by usage reach
- Basic Statistic Leading social media platforms for online users in Italy 2022
- Premium Statistic Reach of leading video and audio platforms in Italy 2022
- Premium Statistic YouTube monthly web visit share in Italy 2018-2023
- Basic Statistic Leading YouTube search queries in Italy 2022
- Premium Statistic Leading Italian TikTok creators 2022, by number of followers
- Premium Statistic Most-followed Italian-language TikTok creators worldwide 2022
- Basic Statistic Leading Twitch streamers in Italian 2023, by followers
Spotlight: Social media advertising
5
- Premium Statistic Digital Market Outlook: social media advertising spending in European countries 2022
- Premium Statistic Digital Market Outlook: social media ad revenue in Italy 2019-2027, by device
- Premium Statistic Influencer marketing spending in Italy 2020-2022
- Premium Statistic Development of Instagram influencer marketing interactions per post in Italy 2022
- Premium Statistic Development of Instagram influencer marketing interactions in Italy 2022
Further related statistics
19
- YouTube: share of social network website visits in the United Kingdom (UK) 2018-2023
- Lifestyle YouTube Channels with the largest number of subscribers in France 2017
- Latin America: YouTube user share 2018, by age
- Share of household members in the United States who used YouTube regularly in 2022
- Latin America: YouTube user share 2018, by gender
- YouTube usage in Australia 2018 by generation
- Vimeo: social network market share in the United Kingdom (UK) 2013-2015
- Leading cars and vehicles channels on YouTube in Poland 2023, by average views
- Leading beer brands on YouTube channels from Poland 2020
- Leading accommodation brands on YouTube channels from Poland 2020
- Information shared by social network users in China 2011
- U.S. YouTube users who regularly watch favorite YouTube channels 2017
- Frequency of encountering false or dangerous YouTube videos in the U.S. 2018
- Mexico: main activities carried out by YouTube users 2019
- Daily usage of Facebook Messenger in Belgium 2017, by age group
- Leading YouTube search queries in Kosovo 2022
- Leading animals and pets channels on YouTube in Poland 2022, by average views
- Sweden: online video consumption via computer 2016
- Spain: online video consumption rate 2016
Further Content: You might find this interesting as well
Statistics
- YouTube: share of social network website visits in the United Kingdom (UK) 2018-2023
- Lifestyle YouTube Channels with the largest number of subscribers in France 2017
- Latin America: YouTube user share 2018, by age
- Share of household members in the United States who used YouTube regularly in 2022
- Latin America: YouTube user share 2018, by gender
- YouTube usage in Australia 2018 by generation
- Vimeo: social network market share in the United Kingdom (UK) 2013-2015
- Leading cars and vehicles channels on YouTube in Poland 2023, by average views
- Leading beer brands on YouTube channels from Poland 2020
- Leading accommodation brands on YouTube channels from Poland 2020
- Information shared by social network users in China 2011
- U.S. YouTube users who regularly watch favorite YouTube channels 2017
- Frequency of encountering false or dangerous YouTube videos in the U.S. 2018
- Mexico: main activities carried out by YouTube users 2019
- Daily usage of Facebook Messenger in Belgium 2017, by age group
- Leading YouTube search queries in Kosovo 2022
- Leading animals and pets channels on YouTube in Poland 2022, by average views
- Sweden: online video consumption via computer 2016
- Spain: online video consumption rate 2016
StatCounter. (July 20, 2023). Social network web visit share held by YouTube in Italy from January 2018 to July 2023 [Graph]. In Statista. Retrieved December 07, 2023, from https://www.statista.com/statistics/622886/youtube-social-network-market-share-in-italy/
StatCounter. "Social network web visit share held by YouTube in Italy from January 2018 to July 2023." Chart. July 20, 2023. Statista. Accessed December 07, 2023. https://www.statista.com/statistics/622886/youtube-social-network-market-share-in-italy/
StatCounter. (2023). Social network web visit share held by YouTube in Italy from January 2018 to July 2023. Statista. Statista Inc.. Accessed: December 07, 2023. https://www.statista.com/statistics/622886/youtube-social-network-market-share-in-italy/
StatCounter. "Social Network Web Visit Share Held by Youtube in Italy from January 2018 to July 2023." Statista, Statista Inc., 20 Jul 2023, https://www.statista.com/statistics/622886/youtube-social-network-market-share-in-italy/
StatCounter, Social network web visit share held by YouTube in Italy from January 2018 to July 2023 Statista, https://www.statista.com/statistics/622886/youtube-social-network-market-share-in-italy/ (last visited December 07, 2023)
Social network web visit share held by YouTube in Italy from January 2018 to July 2023 [Graph], StatCounter, July 20, 2023. [Online]. Available: https://www.statista.com/statistics/622886/youtube-social-network-market-share-in-italy/