Most preferable places to purchase in Poland 2018, by online customer type

This statistic shows the result of a survey on the most preferable purchase locations in Poland in 2018, broken down by online customer type. Polish consumers chose different types of stores for their favorite shopping destination. According to the survey, 32 percent of internet users indicated physical stores and 41 percent online stores and social media platforms as their favorite. Online shoppers specifically indicated e-commerce platforms and online stores as the favorite places to purchase, at 23 percent and 21 percent respectively.

Most preferable purchase locations in Poland in 2018, by online customer type*

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Release date

May 2018



Survey time period

April 9-17, 2018

Number of respondents

1,958 respondents

Age group

15 years and older

Special properties

Internet users

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* The original question was worded as follows: (Polish) "Które z miejsc zakupowych określił(a)byś jako swoje ulubione?" (English: "Which shopping locations would you describe as your favorite?").

** The source does not provide any information regarding percentage points exceeding 100 percent.

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Statistics on "Internet usage in Poland"

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