Most preferable places to purchase in Poland 2020, by online customer type

Polish consumers chose different types of stores for their favorite shopping destination in 2020. According to the survey, 17 percent of internet users indicated physical stores and 10 percent online stores as their favorite. Online shoppers specifically indicated e-commerce platforms and physical stores as the favorite places to purchase, at 21 percent and 18 percent, respectively.

Most preferable purchase locations in Poland in 2020, by online customer type*

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Source

Release date

June 2020

Region

Poland

Survey time period

May 20-29, 2020

Number of respondents

1,198 respondents

Age group

15 years and older

Special properties

Internet users

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* The original question was worded as follows: (Polish) "Które z miejsc zakupowych określił(a)byś jako swoje ulubione?" (English: "Which shopping locations would you describe as your favorite?").

** The source does not provide any information regarding percentage points exceeding 100 percent.

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Statistics on "Omnichannel retail in Poland"

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