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Advertising spending in the United States from 2010 to 2019 (in billion U.S. dollars)

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Advertising spending in the U.S. 2010-2019 This statistic provides information on the advertising spending in the United States in 2010 to 2019. The source projected that the U.S. advertising expenditure would amount to 199.22 billion U.S. dollars in 2019, slightly more than the 194.9 billion projected for 2018. According to a different source, internet accounted for a lion's share of ad spending in the U.S. in 2018, followed by TV and radio. Investments in these media amounted to 99.8 billion, 71 billion and 17.7 billion U.S. dollars respectively.
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Spending in billion U.S. dollars
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Spending in billion U.S. dollars
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Description

Source

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This statistic provides information on the advertising spending in the United States in 2010 to 2019. The source projected that the U.S. advertising expenditure would amount to 199.22 billion U.S. dollars in 2019, slightly more than the 194.9 billion projected for 2018. According to a different source, internet accounted for a lion's share of ad spending in the U.S. in 2018, followed by TV and radio. Investments in these media amounted to 99.8 billion, 71 billion and 17.7 billion U.S. dollars respectively.
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Release date
December 2018
Region
United States
Survey time period
2010 to 2017
Supplementary notes
* Forecast.
Figures have been rounded.
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