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Advertising spending in the United States from 2011 to 2017 (in billion U.S. dollars)

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Advertising spending in the U.S. 2011-2017 This statistic provides information on the advertising spending in the United States in 2011 to 2015, as well as a forecast until 2017. The source projected that the United States' advertising expenditure would amount to 183.52 billion U.S. dollars in 2017. According to a different source, direct mail was the largest ad medium in the U.S. in 2016, followed by TV and digital. The spendings for these media amounted to 36.9 billion, 20.8 billion and 17.3 billion U.S. dollars respectively. Among all states, California generated the largest ad revenue, followed by Texas and New York.
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Spending in billion U.S. dollars
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Spending in billion U.S. dollars
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Description Source More information
This statistic provides information on the advertising spending in the United States in 2011 to 2015, as well as a forecast until 2017. The source projected that the United States' advertising expenditure would amount to 183.52 billion U.S. dollars in 2017. According to a different source, direct mail was the largest ad medium in the U.S. in 2016, followed by TV and digital. The spendings for these media amounted to 36.9 billion, 20.8 billion and 17.3 billion U.S. dollars respectively. Among all states, California generated the largest ad revenue, followed by Texas and New York.
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Release date
December 2016
Region
United States
Survey time period
December 2016
Supplementary notes
* Forecast.

Figures prior to 2015 come from an earlier report.

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