In 2021, the over-the top video (OTT video) market will see the highest penetration rate in the United Kingdom, where it will stand at some 89.7 percent. Ranked second was Canada at 86.9 percent.
Penetration rate of OTT video users worldwide in 2021, by country
Further Content: You might find this interesting as well
Statistics
- Online video ad spend in Asia Pacific 2014-2020
- OTT video ad spend in Asia Pacific 2014-2020
- Video advertising influence on further product research in India 2014, by device
- Video advertising influence on purchase decision in India 2014, by device
- In-stream and out-stream video advertisement expenditure in France 2014-2018
- Share of complete YouTube video ad views in Ukraine 2019, by duration
- Expectancy of webinars webcasting use among marketers in the Netherlands 2017-2019
- Online video advertising expenditures in France 2011-2020
- Digital Market Outlook: digital video ad revenue in China 2015-2021, by device
- Online display advertising revenue in France 2013, by segment
- Expectancy of e-learning video use among marketers in the Netherlands 2017-2019
- Online video marketing: most used formats in Spain 2013-2014
- Digital Market Outlook: digital video ad revenue in Germany 2016-2022, by device
- Programmatic video ad spend in the U.S. 2021, by device
- Communication consumer spending forecast in the World 2010-2025
- Countries with the lowest physicians density worldwide 2016
- Nyrstar: revenue 2009-2018
- Micro Focus number of employees worldwide, by fiscal year 2012-2017
- Real education consumer spending per capita forecast in Southern Europe 2010-2025
Statista Advertising & Media Outlook. (January 15, 2021). Penetration rate of OTT video users worldwide in 2021, by country [Graph]. In Statista. Retrieved April 22, 2021, from https://www.statista.com/forecasts/1207884/ott-video-penetration-rate-worldwide
Statista Advertising & Media Outlook. "Penetration rate of OTT video users worldwide in 2021, by country." Chart. January 15, 2021. Statista. Accessed April 22, 2021. https://www.statista.com/forecasts/1207884/ott-video-penetration-rate-worldwide
Statista Advertising & Media Outlook. (2021). Penetration rate of OTT video users worldwide in 2021, by country. Statista. Statista Inc.. Accessed: April 22, 2021. https://www.statista.com/forecasts/1207884/ott-video-penetration-rate-worldwide
Statista Advertising & Media Outlook. "Penetration Rate of Ott Video Users Worldwide in 2021, by Country." Statista, Statista Inc., 15 Jan 2021, https://www.statista.com/forecasts/1207884/ott-video-penetration-rate-worldwide
Statista Advertising & Media Outlook, Penetration rate of OTT video users worldwide in 2021, by country Statista, https://www.statista.com/forecasts/1207884/ott-video-penetration-rate-worldwide (last visited April 22, 2021)