Facial foundation brand preferences in the U.S. in 2017 and 2018, by age

This statistic shows the results of a survey conducted between October 2017 and January 2018 among 2,000 adult American women on their preferred facial foundation brand. The results were sorted by age. During the survey, 14.5 percent of respondents aged 18 to 34 stated their preferred brand is MAC; 11.6 percent of respondents aged 35 to 49 said the same.

United States: Brand preferences for facial foundation from October 2017 to January 2018, by age

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Release date

March 2018


United States

Survey time period

October 2017 to January 2018

Number of respondents


Age group

18 years and older

Special properties

women aged 18-74

Method of interview

Online survey

Supplementary notes

* Age 18-34: n=702
Age 35-49: n=518
Age 50+: n=780.

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Statistics on "Cosmetics consumer behavior in the U.S."

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