Energy drink brand preferences in the U.S. in 2016, by gender

This statistic shows the results of a survey conducted from January to June 2016 among 6,000 adult Americans on their preferred energy drink brand. The results shown here only depict the distribution among respondents who are energy drink consumers, sorted by gender. During the survey, 19.5 percent of male purchasers/users stated their preferred energy drink brand is Red Bull; 16.2 percent of female purchasers/users said the same.

United States: Brand preferences for energy drinks in 2016, by gender

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Release date

September 2016


United States

Survey time period

January to June 2016

Number of respondents


Age group

18 years and older

Special properties

Respondents aged 18-74*

Method of interview

Online survey

Supplementary notes

* Includes responses of the 2,640 energy drink purchasers/users, only. Male Purchasers/Users, n=1,509
Female Purchasers/Users, n=1,131.
The source does not specify why the numbers do not add up to 100 percent.

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Statistics on "Energy drinks"

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