Opinions on products purchased during summer sales in Italy 2020

According to a survey from July 2020, clothing, accessories, and shoes are expected to be the most common products purchased during summer sales in Italy. Specifically, 82 percent of consumers pointed out the fashion category, while electronics followed with 30 percent of respondents. By contrast, jewelry and toys were the less popular products for summer sales' purchases according to Italian consumers.

Which of the following categories of products do you think you are going to purchase?

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Source

In cooperation with
YouGov Italy
Release date

July 2020

Region

Italy

Survey time period

July 2-3, 2020

Number of respondents

1,000 respondents

Age group

18 years and older

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

Multiple answers were possible.
The survey question was phrased by the source as follows: "Quali delle seguenti categorie di prodotti pensi di acquistare? Seleziona tutte le opzioni pertinenti".

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Statistics on "Fashion consumer behavior in Italy"

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