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Spending intentions during summer sales in Italy 2020

According to a survey from July 2020, about 24 percent of respondents in Italy stated that they intend to spend less than 100 euros during summer sales. Moreover, 30 percent of consumers planned an expenditure ranging from 101 euros to 200 euros. Only six percent of interviewees declared to be willing to spend more than 400 euros, whereas some 14 percent did not have any specific spending intentions for summer sales this year.

How much do you plan to spend during summer sales?

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Source

In cooperation with
YouGov Italy
Release date

July 2020

Region

Italy

Survey time period

July 2-3, 2020

Number of respondents

1,000 respondents

Age group

18 years and older

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

The survey question was phrased by the source as follows: "Quanto hai in programma di spendere in occasione di questi saldi estivi?".

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Statistics on "Fashion consumer behavior in Italy"

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