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Consumers' intentions for summer sales in Italy 2020

According to a survey from July 2020, some 24 percent of consumers in Italy would certainly shop in physical stores during summer sales. In addition, online shopping was chosen by 21 percent of the survey sample. On the other hand, the share of respondents who did not intend to shop during summer sales neither online nor in physical stores added up to 20 percent and 14 percent, respectively.

Are you going to shop online and in physical stores during summer sales?

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In cooperation with
YouGov Italy
Release date

July 2020



Number of respondents

1,000 respondents

Age group

18 years and older

Special properties

July 2-3, 2020

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

The survey question was phrased by the source as follows: "Hai intenzione di fare acquisti online e in negozio durante questi saldi estivi?".

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Statistics on "Fashion consumer behavior in Italy"

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