Cable TV upfront buys CPM in the U.S. 2008-2020

Cost-per-mille, otherwise known as cost per thousand, refers to the price advertisers must pay for their ad to be seen by a thousand viewers. In the 2019/20 TV broadcast season, media buyers interested in cable TV commercials had to pay nearly 19.5 U.S. dollars for one thousand views during upfront. In the same period, national broadcast upfront TV advertising was considerably more expensive, where advertisers paid a little over 36 dollars per thousand impressions.

Upfront advertising

Upfront in advertising refers to a unique TV advertising sales event, which occurs every year around March. Broadcast and cable TV executives gather in New York to present their upcoming TV schedules and offer up ad space to participating media buyers willing to invest in TV commercial time at lower, fixed prices ahead of the broadcast season. With the growing popularity of streaming services, which lure viewers away from traditional TV, some might say that upfront is in process of extinction. However, market data indicates that upfront TV spending in the U.S. is still growing, albeit slower than in previous decades. It helps that the event itself is packed with performances, music and comedy acts, and takes place in impressive locations such as Carnegie Hall or Lincoln Center, and neither buyers nor TV execs are likely to pass on a good party.

National TV cable networks upfront advertising cost-per-mille (CPM) in the United States from 2008/09 to 2019/20 season

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Sources

Release date

August 2019

Region

United States

Survey time period

2008 to 2019

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Statistics on "Cable TV in the U.S."

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