Italy: most used apps & online services 2016

This statistic displays the leading apps and online services used in Italy in 2016, broken down by type. According to data, search engines were the most used online services (92.4 percent), followed by applications of online maps (67.1 percent) and loyalty cards and point collection cards (51.3 percent). Lastly, 16.1 percent of the respondents reported to use car sharing and carpooling apps.

Leading apps and online services used in Italy in 2016, by type

Characteristic	Share of respondents
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Release date

September 2017

More information

Region

Italy

Survey time period

July to August 2016

Number of respondents

1,675 respondents

Age group

15-74 years old

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

The source adds the following information: "Women used more loyalty cards (58.1%), info websites (54.6%), website for services (46.6%) and review websites (43.4%).
Men used more banking and insurance apps (46.4%), remote control of smart devices (22.1%) and sharing services such as car sharing (17.3%)".

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