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Influence of direct mail on purchase decisions in the U.S. 2017, by category

Influence of direct mail advertising on purchase decisions in the United States in 2017, by product category

by A. Guttmann, last edited May 4, 2018
Influence of direct mail on purchase decisions in the U.S. 2017, by category This statistic presents the influence of direct mail advertising on purchase decisions in the United States in 2017, by product category. According to the findings, 27.2 percent of surveyed respondents stated that direct mail had an influence on their decision making when purchasing grocery products, while 21.5 percent of respondents reported similarly on the influence it had when deciding on where to dine out.
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Influence of direct mail advertising on purchase decisions in the United States in 2017, by product category

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