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Influence of direct mail on purchase decisions in the U.S. 2017, by category

Published by
A. Guttmann,
May 4, 2018
This statistic presents the influence of direct mail advertising on purchase decisions in the United States in 2017, by product category. According to the findings, 27.2 percent of surveyed respondents stated that direct mail had an influence on their decision making when purchasing grocery products, while 21.5 percent of respondents reported similarly on the influence it had when deciding on where to dine out.

Influence of direct mail advertising on purchase decisions in the United States in 2017, by product category

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Sources

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Release date

November 2017

Region

United States

Survey time period

2017

Supplementary notes

The source did not provide information on the exact date of study or the sample number.

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