
- Media & Advertising›
- Advertising & Marketing ›
Influence of direct mail on purchase decisions in the U.S. 2017, by category
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
Influence of direct mail advertising on purchase decisions in the United States in 2017, by product category
Exclusive Premium Statistic

Share of respondents | |
---|---|
- | - |
- | - |
- | - |
- | - |
- | - |
- | - |
- | - |
- | - |
- | - |
Share of respondents | |
---|---|
- | - |
- | - |
- | - |
- | - |
- | - |
- | - |
- | - |
- | - |
- | - |
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
© Statista 2019
About this statistic
Show source
Please be patient - this may take a moment
Description
Source
More information
- Show sources information
- Show publisher information
- Release date
- November 2017
- Region
- United States
- Survey time period
- 2017
- Supplementary notes
- The source did not provide information on the exact date of study or the sample number.
- Region
- United States
- Survey time period
- 2017
- Supplementary notes
- The source did not provide information on the exact date of study or the sample number.




You only have access to basic statistics.
This statistic is not included in your account!
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate solution including all features.
Prices do not include sales tax.






Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.Marlene Greenfield
Vice President, Hearst Magazines
- Overview
- Consumer attitude towards advertising in the United States as of May 2017U.S. consumer opinion about advertising 2017
- Distribution of digital video ad views in the United States from 1st quarter 2016 to 3rd quarter 2018, by content lengthDigital video ad views in the U.S. 2016-2018, by content length
- Consumer favorability towards selected types of ads in the United States as of September 2017Consumer attitudes towards selected advertising types in the U.S. 2017
- Desktop display advertising viewability rates in selected countries worldwide in 2nd quarter 2017Desktop display ad viewability rates worldwide in Q2 2017, by country
- Number of food/beverage advertisements viewed by adults in the United States in 2016, by product typeFood and beverage ad consumption among adults in U.S. 2016
- Number of food/beverage advertisements viewed by children in the United States in 2016, by product typeChildren's food and beverage advertising consumption in U.S. 2016
- Share of consumers who notice a lot of advertising on their electronic devices in the United States as of May 2017U.S. consumer awareness of online advertising on their electronic devices 2017
- Advertising influence on purchase decision among consumers in the United States as of June 2016, by mediumAdvertising effectiveness in the U.S. 2016, by medium
- Positive attitude
- Share of consumers who disabled their adblocker in order to view content in the United States as of September 2017U.S. consumers who disable adblockers to view content in 2017
- Leading types of ads perceived as entertaining by consumers in the United States as of September 2017Leading types of ads seen as entertaining by U.S. consumers in 2017
- Share of consumers who found TV advertising to be helpful in the United States as of May 2017U.S. consumers who find TV advertising helpful 2017
- Share of consumers who found radio advertising to be helpful in the United States as of May 2017U.S. consumers who find radio advertising helpful 2017
- Share of consumers who found advertising in printed daily newspapers to be helpful in the United States as of May 2017U.S. consumers who find print newspaper advertising helpful 2017
- Share of consumers who found advertising in printed magazines and periodicals to be helpful in the United States as of May 2017U.S. consumers who find print magazine and periodical advertising helpful 2017
- Share of consumers who found advertising on search engines to be helpful in the United States as of May 2017U.S. consumers who find search engine advertising helpful 2017
- Leading locations where consumers found local advertising helpful in the United States as of May 2017Locations where U.S. consumers find local ads helpful in 2017
- Negative attitude
- Share of consumers willing to pay more for a service if it does not have ads in the United States as of September 2017U.S. consumers willing to pay more for services without ads in 2017
- Share of consumers who felt annoyed by TV advertising in the United States as of May 2017U.S. consumers who find TV advertising annoying 2017
- Share of consumers who felt annoyed by radio advertising in the United States as of May 2017U.S. consumers who find radio advertising annoying 2017
- Share of consumers who felt annoyed by advertising in printed daily newspapers in the United States as of May 2017U.S. consumers who find print newspaper advertising annoying 2017
- Share of consumers who felt annoyed by advertising in printed magazines and periodicals in the United States as of May 2017U.S. consumers who find print magazine and periodical advertising annoying 2017
- Share of consumers who felt annoyed by advertising on search engines in the United States as of May 2017U.S. consumers who find search engine advertising annoying 2017
- Purchase & research influence
- Frequency of purchasing items suggested by online stores in the United States as of May 2017Frequency of purchasing items suggested by online stores in the U.S. 2017
- Leading types of ads perceived as well targeted by consumers in the United States as of September 2017Leading types of ads seen as well targeted by U.S. consumers in 2017
- Share of consumers who are influenced by internet advertising to purchase products from selected verticals in the United States as of January 2017Consumers influenced to purchase selected product categories by online ads U.S. 2017
- Consumer actions taken after seeing poster advertisements in the United States as of November 2016U.S. consumer actions influenced by poster ads 2016
- Leading actions taken after hearing an ad/sponsorship in a podcast by podcast listeners in the United States as of August 2016Actions taken by podcast listeners in the U.S. after hearing ads 2016
- Frequency with which Millennials and non-Millennials felt influenced by e-mail ads to make purchases in the United States as of August 2016Purchase influence of promotional e-mails on U.S. consumers as of August 2016
- LGBTQ advertising perception
- Brands best perceived by LGBT consumers in the United States in 2017Best-perceived brands according to LGBT consumers in the U.S. 2017
- Leading types of LGBT-themed ads enjoyed by LGBT consumers in the United States as of April 2017Leading types of ads enjoyed by LGBT communities in the U.S. 2017
- Perceived presence of LGBT themes in advertising according to LGBT consumers in the United States as of May 2017LGBT theme presence in advertising in the U.S. 2017
- Perception of LGBTQ themed ads among LGBTQ male consumers in the United States as of October 2017, by industryPerceptions of LGBTQ themed ads in the U.S. 2017, by industry
- Views of LGBTQ and generic advertising among LGBTQ male consumers in the United States as of October 2017Attitudes towards LGBTQ and generic ads in the U.S. 2017
- Influence of exposure to LGBTQ and generic advertising among LGBTQ male consumers in the United States as of October 2017LGBTQ and generic ads exposure influence metrics in the U.S. 2017
- Leading ways LGBT consumers engage with advertising in the United States as of May 2017LGBT ad engagement methods in the U.S. 2017
- Ad consumption by ethnicity
- Share of consumers who have purchased products after seeing an ad on the internet in the United States as of September 2017, by ethnicityU.S. consumer who purchased products after seeing internet ads in 2017, by ethnicity
- Share of consumers who have purchased products after seeing a print ad in the United States as of September 2017, by ethnicityU.S. consumers who purchased products after seeing a print ad in 2017, by ethnicity
- Share of consumers who have purchased products after seeing a TV ad in the United States as of September 2017, by ethnicityU.S. consumers who purchased products after seeing a TV ad in 2017, by ethnicity
- Share of consumers willing to pay more for a service if it does not have ads in the United States as of September 2017, by ethnicityU.S. consumers willing to pay more for services without ads in 2017, by ethnicity
- Visibility of targeted ads according to consumers in the United States as of April 2017, by ethnicityTargeted ads visibility in the U.S. 2017, by ethnicity
- How much more positively or negatively do you view a brand that is being advertised around offensive content online? (by ethnicity)Influence of offensive content on image of brands advertised nearby '17, by ethnicity
- Most important elements of ads according to 3rd generation Hispanics in the United States as of October 2016Most important elements of ads among 3rd Gen Hispanics in the U.S. 2016
- Perception of brands advertising in Spanish according to Hispanics in the United States as of July 2016, by languageOpinion on brands advertising in Spanish among Hispanic in the U.S. 2016, by language
- Open rates for addressed mail in the UK 2017/18, by sector
- Share of addressed mail still live after four weeks in the UK 2017, by sector
- Sector distribution of direct mail investments in Belgium 2017
- Direct mail investments in Belgium 2017, by sector
- Customer contact activities return on investment in United Kingdom (UK) 2013
- Direct mail advertising retention at home in Canada 2015
- Advertising impact of brands through direct marketing in Spain 2017
- Responses to direct mail in United Kingdom (UK) 2013, by age group
- Direct mail and advertising material distribution revenue in Canada 2012-2013
- Frequency of reading brochures from direct mail advertising in Germany 2015-2018
- Direct mail advertising and material distribution expenses in Canada 2012-2013
- Canada direct mail advertising & distribution sales share 2013, by client type
- Forecast: operating revenue direct mail advertising Canada 2008-2020
- Share of mail which is direct mail in selected countries in 2016
- Direct mail as a marketing tool among Indian hotels - by star category 2017
- Volume of addressed advertising direct mail sent in European countries in 2014
- Consumer favorability towards selected types of ads in the United States as of September 2017
- Desktop display advertising viewability rates in selected countries worldwide in 2nd quarter 2017
- Leading types of ads perceived as entertaining by consumers in the United States as of September 2017
- Leading types of ads perceived as well targeted by consumers in the United States as of September 2017
- Consumer actions taken after seeing poster advertisements in the United States as of November 2016
- Brands best perceived by LGBT consumers in the United States in 2017
- Perceived presence of LGBT themes in advertising according to LGBT consumers in the United States as of May 2017
- Leading ways LGBT consumers engage with advertising in the United States as of May 2017
- Perception of brands advertising in Spanish according to Hispanics in the United States as of July 2016, by language
- Length of time direct mail advertising is kept at consumers' homes in Canada as of June 2015
- Operating revenue of direct mail advertising (NAICS / SCIAN 54186) in Canada from 2008 to 2020 (in million U.S. dollars)
- Consumer attitude towards advertising in the United States as of May 2017
- Distribution of digital video ad views in the United States from 1st quarter 2016 to 3rd quarter 2018, by content length
- Number of food/beverage advertisements viewed by adults in the United States in 2016, by product type
- Number of food/beverage advertisements viewed by children in the United States in 2016, by product type
- Share of consumers who notice a lot of advertising on their electronic devices in the United States as of May 2017
- Advertising influence on purchase decision among consumers in the United States as of June 2016, by medium
- Level of trust in advertising according to consumers in the United States in 2014 and 2017
- Perception of honesty of advertising according to consumers in the United States in 2014 and 2017
- Share of consumers who disabled their adblocker in order to view content in the United States as of September 2017
- Share of consumers who found TV advertising to be helpful in the United States as of May 2017
- Share of consumers who found radio advertising to be helpful in the United States as of May 2017
- Share of consumers who found advertising in printed daily newspapers to be helpful in the United States as of May 2017
- Share of consumers who found advertising in printed magazines and periodicals to be helpful in the United States as of May 2017
- Share of consumers who found advertising on search engines to be helpful in the United States as of May 2017
- Leading locations where consumers found local advertising helpful in the United States as of May 2017
- Share of consumers willing to pay more for a service if it does not have ads in the United States as of September 2017
- Share of consumers who felt annoyed by TV advertising in the United States as of May 2017
- Share of consumers who felt annoyed by radio advertising in the United States as of May 2017
- Share of consumers who felt annoyed by advertising in printed daily newspapers in the United States as of May 2017
- Share of consumers who felt annoyed by advertising in printed magazines and periodicals in the United States as of May 2017
- Share of consumers who felt annoyed by advertising on search engines in the United States as of May 2017
- Frequency of purchasing items suggested by online stores in the United States as of May 2017
- Share of consumers who are influenced by internet advertising to purchase products from selected verticals in the United States as of January 2017
- Leading actions taken after hearing an ad/sponsorship in a podcast by podcast listeners in the United States as of August 2016
- Frequency with which Millennials and non-Millennials felt influenced by e-mail ads to make purchases in the United States as of August 2016
- Leading types of LGBT-themed ads enjoyed by LGBT consumers in the United States as of April 2017
- Perception of LGBTQ themed ads among LGBTQ male consumers in the United States as of October 2017, by industry
- Views of LGBTQ and generic advertising among LGBTQ male consumers in the United States as of October 2017
- Influence of exposure to LGBTQ and generic advertising among LGBTQ male consumers in the United States as of October 2017
- Share of consumers who have purchased products after seeing an ad on the internet in the United States as of September 2017, by ethnicity
- Share of consumers who have purchased products after seeing a print ad in the United States as of September 2017, by ethnicity
- Share of consumers who have purchased products after seeing a TV ad in the United States as of September 2017, by ethnicity
- Share of consumers willing to pay more for a service if it does not have ads in the United States as of September 2017, by ethnicity
- Visibility of targeted ads according to consumers in the United States as of April 2017, by ethnicity
- How much more positively or negatively do you view a brand that is being advertised around offensive content online? (by ethnicity)
- Most important elements of ads according to 3rd generation Hispanics in the United States as of October 2016
- Open rates for addressed direct mail advertisements in the United Kingdom (UK) in 2017/18, by sector
- Share of addressed direct mail advertisements that stay in home longer than four weeks in the United Kingdom (UK) in 2017, by sector
- Distribution of direct mail media investments in Belgium in 2017, by sector
- Value of direct mail investments in Belgium in 2017, by sector (in 1,000 euros)
- Return on investment for activities contacting customers in the United Kingdom (UK) in 2013 (in GBP)
- Ranking of brands' advertising impact through direct marketing in Spain in 2017 (in thousands of people reached)
- Share of different age groups that responded to direct mail in the United Kingdom (UK) in 2013
- Operating revenue generated by the direct mail advertising and advertising material distribution industry in Canada from 2012 to 2013 (in million Canadian dollars)
- Number of persons reading brochures and leaflets from direct mail advertising in Germany from 2015 to 2018, by frequency (in millions)
- Operating expenses in the direct mail advertising and advertising material distribution industry in Canada from 2012 to 2013 (in million Canadian dollars)
- Distribution of sales in direct mail advertising and advertising material distribution services industry in Canada in 2013, by type of client
- Share of total mail which is direct mail in selected countries in 2016
- Usage of direct mail in the marketing mix among hotels across India in FY 2017, by star category
- Volume of addressed advertising direct mail sent in European countries in 2014 (in million pieces)
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
You can only download this statistic as a Premium user.
You can only download this statistic as a Premium user.
You can only download this statistic as a Premium user.
As a Premium user you get access to the detailed source references and background information about this statistic.
As a Premium user you get access to background information and details about the release of this statistic.
As soon as this statistic is updated, you will immediately be notified via e-mail.
You need at least a Premium Account to use this feature.
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.

Updates on eCommerce, Digital Media, eTravel, eServices and more
- Market figures for 2018 to 2023
- Company and startup profiles
- User demographics

U.S. coal production has steadily declined in the past decade, but has been in the news in recent years due to President Trump's desire to revitalize the industry. This document provides an overview of the key figures, leading companies, and the employment trends in the U.S. coal mining industry.

This new export feature offers
- Structured graphical representation of the data
- Tailored target group analysis
- Option for further processing

The Polish e-commerce market is one of the fastest developing e-commerce markets in Europe. The latest data for Poland is presented in this dossier.

Plastic waste is an issue of global concern. Since China banned the import of recycled plastic, the U.S. has had to make adjustments to its management of plastic waste. This dossier provides an overview of plastic waste in the U.S.

This dossier provides an overview of hedge funds worldwide. Global hedge fund assets, performance, investors, and other topics are highlighted.

The Outdoor Advertising Association of America covers amongst others
- Number of billboards
- Outdoor advertising revenue
- Number of out-of-home displays

Find data, perceptions & more about
- Economic consequences
- Impact on the labor market
- A second referendum

Understand the recent developments in the Spanish eCommerce market!
- URL-related revenues
- Relevant online store KPIs
- eCommerce-related contacts

- Extended statistical dossier
- Insights, explanations & interpretations
- Challenges of the digital future

eCommerce is rapidly becoming a part of the Latin American shopping culture. The dossier includes data on
- Regional online shopping events
- Events by country

The outline of potential impacts of Brexit on UK industries has been updated in the UK Industry Reports.

Italian enterprises invest significantly in digital marketing. Find out about
- Relevant aspects & KPIs
- New trends
- Different strategies

Statista European Football Benchmark
- The big 5 European leagues
- All about the clubs & fans
- Sponsors & how they fit in

What are online shoppers' payment preferences around the world?
- Data on all payment methods
- Analysis for 50 countries
- Forecasts up to 2023

The kingdom of Saudi Arabia has faced political challenges.
- Perceptions & trade information
- Conflicts with Yemen, Iran, Qatar & Turkey
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.