This statistic presents the influence of direct mail advertising on purchase decisions in the United States in 2017, by product category. According to the findings, 27.2 percent of surveyed respondents stated that direct mail had an influence on their decision making when purchasing grocery products, while 21.5 percent of respondents reported similarly on the influence it had when deciding on where to dine out.
Influence of direct mail advertising on purchase decisions in the United States in 2017, by product category
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National Retail Federation. (November 9, 2017). Influence of direct mail advertising on purchase decisions in the United States in 2017, by product category [Graph]. In Statista. Retrieved January 21, 2020, from https://www.statista.com/statistics/831385/influence-direct-mail-purchase-decisions-product-category/
National Retail Federation. "Influence of direct mail advertising on purchase decisions in the United States in 2017, by product category." Chart. November 9, 2017. Statista. Accessed January 21, 2020. https://www.statista.com/statistics/831385/influence-direct-mail-purchase-decisions-product-category/
National Retail Federation. (2017). Influence of direct mail advertising on purchase decisions in the United States in 2017, by product category. Statista. Statista Inc.. Accessed: January 21, 2020. https://www.statista.com/statistics/831385/influence-direct-mail-purchase-decisions-product-category/
National Retail Federation. "Influence of Direct Mail Advertising on Purchase Decisions in The United States in 2017, by Product Category." Statista, Statista Inc., 9 Nov 2017, https://www.statista.com/statistics/831385/influence-direct-mail-purchase-decisions-product-category/
National Retail Federation, Influence of direct mail advertising on purchase decisions in the United States in 2017, by product category Statista, https://www.statista.com/statistics/831385/influence-direct-mail-purchase-decisions-product-category/ (last visited January 21, 2020)
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