Influence of direct mail on purchase decisions in the U.S. 2017, by category

Published by
J. G. Navarro,
Jan 5, 2023
This statistic presents the influence of direct mail advertising on purchase decisions in the United States in 2017, by product category. According to the findings, 27.2 percent of surveyed respondents stated that direct mail had an influence on their decision making when purchasing grocery products, while 21.5 percent of respondents reported similarly on the influence it had when deciding on where to dine out.

Influence of direct mail advertising on purchase decisions in the United States in 2017, by product category

© Statista 2023
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

November 2017

Region

United States

Survey time period

2017

Supplementary notes

The source did not provide information on the exact date of study or the sample number.

Citation formats
Statista Accounts: Access All Statistics. Starting from $468 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 USD $39 USD / Month *
in the first 12 months
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Statistics on " Food advertising in the U.S. "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Statistics on Food advertising in the U.S.

Industry advertising spending

8

TV food advertsing

6

TV advertising to ethnic groups

6

Leading brands

7

Leading advertisers

8

Effectiveness and consumer perception

8

Further related statistics

20

Further Content: You might find this interesting as well

Statistics

Topics

Food advertisingFast food restaurants in the U.S. Advertising in the United StatesNon-alcoholic beverages and soft drinks in the United States Restaurant delivery in the U.S.
Statista Accounts: Access All Statistics. Starting from $468 USD / Year
Learn more about how Statista can support your business.
Menu