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Influence of direct mail on purchase decisions in the U.S. 2017, by category
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Influence of direct mail on purchase decisions in the U.S. 2017, by category
Influence of direct mail advertising on purchase decisions in the United States in 2017, by product category
by A. Guttmann,
last edited
May 4, 2018
This statistic presents the influence of direct mail advertising on purchase decisions in the United States in 2017, by product category. According to the findings, 27.2 percent of surveyed respondents stated that direct mail had an influence on their decision making when purchasing grocery products, while 21.5 percent of respondents reported similarly on the influence it had when deciding on where to dine out.
Influence of direct mail advertising on purchase decisions in the United States in 2017, by product category
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by A. Guttmann,
last edited
May 4, 2018
This statistic presents the influence of direct mail advertising on purchase decisions in the United States in 2017, by product category. According to the findings, 27.2 percent of surveyed respondents stated that direct mail had an influence on their decision making when purchasing grocery products, while 21.5 percent of respondents reported similarly on the influence it had when deciding on where to dine out.
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- Release date
- November 2017
- Region
- United States
- Survey time period
- 2017
- Supplementary notes
- The source did not provide information on the exact date of study or the sample number.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- November 2017
More information
- Region
- United States
- Survey time period
- 2017
- Supplementary notes
- The source did not provide information on the exact date of study or the sample number.
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Sector distribution of direct mail investments in Belgium 2017
- Open rates for addressed mail in the UK 2017/18, by sector
- Share of addressed mail still live after four weeks in the UK 2017, by sector
- Direct mail investments in Belgium 2017, by sector
- Customer contact activities return on investment in United Kingdom (UK) 2013
- U.S. consumers who find direct mail advertising helpful 2017
- Direct mail advertising retention at home in Canada 2015
- Direct advertising revenue in Norway 2006-2016
- Share of direct mail advertising expenditure in the UK from 2010 to 2014, by sector
- Canada catalogue and direct mail advertising net volume 2003-2015
- Advertising impact of brands through direct marketing in Spain 2018
- Volume of addressed advertising direct mail sent in European countries in 2014
- Canada direct mail advertising & distribution sales share 2013, by client type
- Frequency of reading brochures from direct mail advertising in Germany 2015-2018
- Share of mail which is direct mail in selected countries in 2016
- Direct mail advertising and material distribution expenses in Canada 2012-2013
- Direct mail and advertising material distribution revenue in Canada 2012-2013
Statistics on "Food advertising in the United States"
- Advertising spending in the grocery stores industry in the United States from 2010 to 2019 (in million U.S. dollars)
- Advertising spending in the groceries and related products wholesale industry in the United States from 2010 to 2019 (in million U.S. dollars)
- Advertising spending in the canned fruits, vegetables, preserves, jams, and jellies industry in the United States from 2010 to 2019 (in million U.S. dollars)
- Advertising spending in the canned, frozen, and preserved fruits, vegetables, and food specialties industry in the United States from 2010 to 2019 (in million U.S. dollars)
- Average digital and mobile video advertising spending according to agencies and marketers in the United States in 2018, by industry (in million U.S. dollars)
- Average face value of food and non-food free standing insert (FSI) coupons offered in the United States from 2013 to 2017 (in U.S. dollars)
- Distribution of revenue generated by JCDecaux in 2018, by sector
- Distribution of revenue generated by the Omnicom Group from 2014 to 2018, by client's industry sector
- Distribution of the revenue generated by Publicis Groupe in 2018, by sector
- Distribution of revenue generated by MDC Partners as of 4th quarter 2017, by client industry
- Largest national TV ad categories in the United States in January 2017, by spending (in million U.S. dollars)
- Leading food related brands advertised on TV in the United States in 4th quarter 2018, by number of ad occurrences
- Leading fast food and QSR related brands advertised on TV in the United States in 4th quarter 2018, by number of ad occurrences
- Short-form direct response TV (DRTV) advertising spending in the United States in 4th quarter 2017, by category (in million U.S. dollars)
- Long-form direct response TV (DRTV) advertising spending in the United States in 4th quarter 2017, by category (in million U.S. dollars)
- Distribution of food related TV advertising spending in the United States in 2017, by category
- Distribution of food related advertising spending on Black-targeted TV in the United States in 2017, by category
- Distribution of food related advertising spending on Spanish-language TV in the United States in 2017, by category
- Advertising spending on selected restaurant brands on Spanish language TV in the United States in 2017 (in million U.S. dollars)
- Advertising spending on selected restaurant brands on Black-targeted TV in the United States in 2017 (in million U.S. dollars)
- Advertising spending on selected packaged food and beverage brands on Spanish-language TV in the United States in 2017 (in million U.S. dollars)
- Advertising spending on selected packaged food and beverage brands on Black-targeted TV in the United States in 2017 (in million U.S. dollars)
- Most valuable food brands worldwide in 2018, based on brand value (in million U.S. dollars)
- Brand value of the 10 most valuable fast food brands worldwide in 2019 (in million U.S. dollars)
- McDonald's global brand value from 2006 to 2019 (in billion U.S. dollars)
- Leading most valuable soft drink brands worldwide in 2019, based on brand value (in million U.S. dollars)
- Coca-Cola's brand value from 2006 to 2019 (in billion U.S. dollars)
- Most valuable spirits brands worldwide in 2017, based on brand value (in million U.S. dollars)
- Brand value of leading beer brands worldwide in 2019 (in million U.S. dollars)
- Nestle advertising spending in the United States from 2013 to 2017 (in million U.S. dollars)
- Danone SA's advertising spending in the United States from 2011 to 2017 (in million U.S. dollars)
- Kellogg Company's advertising spending in the United States from 2009 to 2017 (in million U.S. dollars)
- Advertising expenditure of The Kraft Heinz Company worldwide from 2014 to 2018 (in million U.S. dollars)
- Brand and marketing investment of Unilever worldwide from 2014 to 2018 (in million euros)
- Advertising and media expenditure of General Mills worldwide from 2014 to 2019 (in million U.S. dollars)
- Advertising expenditure of the Hershey Company worldwide from 2008 to 2018 (in million U.S. dollars)
- Hershey's advertising spending in the United States from 2012 to 2017 (in million U.S. dollars)
- Advertising spending of selected beverage brands in the in the United States in 2017 (in million U.S. dollars)
- Advertising spending of selected restaurant chains in the United States in 2017 (in million U.S. dollars)
- McDonald's Corporation's advertising costs from 2014 to 2018 (in million U.S. dollars)
- McDonald's Corporation advertising spending in the United States from 2009 to 2017 (in billion U.S. dollars)
- Share of consumers who are influenced by internet advertising to purchase products from selected verticals in the United States as of January 2017
- Influence of word-of-mouth (WOM) on purchase decisions in the United States in 2017, by product category
- Influence of in-store promotions on purchase decisions in the United States in 2017, by product category
- Influence of coupons on purchase decisions in the United States in 2017, by product category
- Influence of internet advertising on purchase decisions in the United States in 2017, by product category
- Influence of direct mail advertising on purchase decisions in the United States in 2017, by product category
- Share of consumers likely to do business with companies offering personalized experiences online in the United States as of April 2017, by industry
- Share of consumers likely to do business with companies offering personalized experiences offline in the United States as of April 2017, by industry
- Distribution of direct mail media investments in Belgium in 2017, by sector
- Open rates for addressed direct mail advertisements in the United Kingdom (UK) in 2017/18, by sector
- Share of addressed direct mail advertisements that stay in home longer than four weeks in the United Kingdom (UK) in 2017, by sector
- Value of direct mail investments in Belgium in 2017, by sector (in 1,000 euros)
- Return on investment for activities contacting customers in the United Kingdom (UK) in 2013 (in GBP)
- Share of consumers who found bulk mail/direct mail advertising to be helpful in the United States as of May 2017
- Length of time direct mail advertising is kept at consumers' homes in Canada as of June 2015
- Direct advertising revenue in Norway from 2006 to 2016 (in million NOK)
- Share of direct mail advertising expenditure in the UK from 2010 to 2014, by business sector
- Catalogue and direct mail advertising net revenue in Canada from 2003 to 2015 (in million Canadian dollars)
- Ranking of brands' advertising impact through direct marketing in Spain in November 2018, by number of individuals reached (in1,000s)
- Volume of addressed advertising direct mail sent in European countries in 2014 (in million pieces)
- Distribution of sales in direct mail advertising and advertising material distribution services industry in Canada in 2013, by type of client
- Number of persons reading brochures and leaflets from direct mail advertising in Germany from 2015 to 2018, by frequency (in millions)
- Share of total mail which is direct mail in selected countries in 2016
- Operating expenses in the direct mail advertising and advertising material distribution industry in Canada from 2012 to 2013 (in million Canadian dollars)
- Operating revenue generated by the direct mail advertising and advertising material distribution industry in Canada from 2012 to 2013 (in million Canadian dollars)
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