Ingredients avoided in food products in North America 2016, by type

This statistic displays the ingredients avoided in food products by consumers in North America as of the first quarter of 2016, by type. At that time, approximately 54 percent of the North American respondents stated that they avoid artificial sweeteners.

Leading five ingredients avoided in food products by consumers in North America in 2016, by type*

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Release date

September 2016


North America

Survey time period

March 1, 2016 to March 23, 2016

Number of respondents


Special properties

online consumers

Method of interview

Online survey

Supplementary notes

* The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.
** 30,000 respondents in 63 countries took part in the survey. The source does not specify how many respondents came from North America. It does specifically state, however, that the "survey is based only on the behavior of respondents with online access".
*** BPA is an abbreviation of bisphenol A.

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