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Annual spending on Internet advertising in the Netherlands 2012-2022
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Annual spending on Internet advertising in the Netherlands 2012-2022
Annual spending on Internet advertising in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)
by Raynor de Best,
last edited
Nov 15, 2018
The statistic shows the annual spending on Internet advertising in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros). As of 2017, the total annual spending on internet advertising for both mobile and broadband internet was approximately 1,800 million euros and had been increasing steadily since 2012. Annual spending on internet advertising in the Netherlands was forecasted to continue to increase from 2017 onwards to reach just under 2,500 million euros by 2021.
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by Raynor de Best,
last edited
Nov 15, 2018
The statistic shows the annual spending on Internet advertising in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros). As of 2017, the total annual spending on internet advertising for both mobile and broadband internet was approximately 1,800 million euros and had been increasing steadily since 2012. Annual spending on internet advertising in the Netherlands was forecasted to continue to increase from 2017 onwards to reach just under 2,500 million euros by 2021.
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- Show publisher information
- Release date
- October 2018
- Region
- Netherlands
- Survey time period
- 2012 to 2022
- Supplementary notes
-
* The data for 2018 to 2022 is forecasted data.
The figures have been taken from several publications.
Source
- Show sources information
- Show publisher information
- Release date
- October 2018
More information
- Region
- Netherlands
- Survey time period
- 2012 to 2022
- Supplementary notes
-
* The data for 2018 to 2022 is forecasted data.
The figures have been taken from several publications.
Other statistics on the topic
+Advertising & Marketing
Net ad spend market size in the Netherlands 2011-2018, by channel
+Advertising & Marketing
Out-of-home ad revenue in the Netherlands 2012-2021
+Advertising & Marketing
Social media advertising spending in the Netherlands 2015-2017
+Books & Publishing
Magazine revenue in the Netherlands 2012-2022
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Statistics on "Advertising in the Netherlands"
- Overview
The most important statistics
- Net ad spend in the Netherlands from 2011 to 2018, by channel (in million euros)Net ad spend market size in the Netherlands 2011-2018, by channel
- Percentage change on the previous year of the turnover of the advertising sector in the Netherlands in 2017, with a forecast for 2018 and 2019Turnover change of the advertising sector in the Netherlands 2017-2019
- Industry sectors ranked by advertising expenditure in the Netherlands in 2017 (in million euros)Advertising spending in the Netherlands 2017, by industry sector
- Year-on-year percentage change of net media advertising expenditure in the Netherlands in 2017, by mediumNet media advertising expenditure change in the Netherlands 2017, by medium
- Advertising inflation in the Netherlands in 2018 on 2017, by channel*Advertising inflation in the Netherlands 2018, by channel
- Advertisers ranked by advertising expenditure in the Netherlands in 2017 (in million euros)Highest spending advertisers in the Netherlands 2017
- Digital
The most important statistics
- Annual spending on Internet advertising in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)Annual spending on Internet advertising in the Netherlands 2012-2022
- Net online paid, display and classified advertising market in the Netherlands from 2015 to 2017, with a forecast for 2018 (in million euros)*Net online paid search and display ad market in the Netherlands in 2015-2018
- Year-on-year percentage change of the net online advertising market in the Netherlands from 2016 to 2018, by advertising typeNet online advertising growth in the Netherlands 2016-2018, by advertising type
- Total revenue of the programmatic advertising market in the Netherlands from 2012 to 2017 with forecasts for 2018 and 2019 (in million euros)*Programmatic advertising market revenue in the Netherlands 2012-2019
- Total volume of the programmatic advertising market in the Netherlands from 2013 to 2017 with a forecast for 2018 (in billions)*Total programmatic ad impressions sold in the Netherlands 2013-2018
- Distribution of total revenue of the programmatic advertising market in the Netherlands from the 1st half of 2014 to 2nd half of 2017 with a forecast for 2018, per exchange model*Programmatic advertising exchange platforms in the Netherlands 2014-2018
- Social media advertising spending in the Netherlands from 1st half of 2015 to 2nd half of 2017 (in million euros)*Social media advertising spending in the Netherlands 2015-2017
- Online native advertising expenditure in the Netherlands from 1st half of 2016 to 2nd half of 2017 (in million euros)*Online native advertising spending in the Netherlands 2016-2017
- Audiovisual
The most important statistics
- Radio advertisement revenue in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)Radio ad revenue in the Netherlands 2012-2022
- Annual net television spot and non-spot ad revenue in the Netherlands from 2012 to 2018 (in million euros)Annual television spot and non-spot ad revenue in the Netherlands 2012-2018
- Spot and non-spot radio advertisement revenue in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)Spot and non-spot radio ad revenue in the Netherlands 2012-2022
- Annual gross television advertisement expenditure in the Netherlands from 2014 to 2018, by branch (in million euros)TV gross ad expenditure in the Netherlands 2014-2018, by branch
- Annual gross television expenditure of advertisers in the Netherlands in 2018 (in million euros)Leading TV advertisers based on expenditure in the Netherlands 2018
- Annual gross television expenditure of e-commerce advertisers in the Netherlands in 2017 (in million euros)Leading e-commerce TV advertisers based on expenditure in the Netherlands 2017
- Biannual number of television advertisers in the Netherlands from the 1st half of 2012 to the 1st half of 2018Number of TV advertisers in the Netherlands 2012-2018
- Biannual number of television commercials in the Netherlands from the 1st half of 2012 to the 1st half of 2018Number of TV commercials in the Netherlands 2012-2018
- Newspapers and Magazines
The most important statistics
- Annual consumer magazine market revenue in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)Magazine revenue in the Netherlands 2012-2022
- Annual newspaper advertising and circulation publishing market revenue in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)Newspaper revenue in the Netherlands 2012-2022
- Annual print and digital newspaper advertising revenue in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)Print and digital newspaper ad revenue in the Netherlands 2012-2022
- Annual consumer magazine print and digital advertising revenue in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)Print and digital magazine advertising revenue in the Netherlands 2012-2022
- Leading newspaper advertisers in the Netherlands in 2018, based on expenditure (in thousand euro)Leading newspaper advertisers in the Netherlands 2018, based on expenditure
- Leading advertisers on newspaper websites in the Netherlands in 2015, based on expenditure (in thousand euros)Leading newspaper website advertisers in the Netherlands 2015, based on expenditure
- Flyers
The most important statistics
- Frequency of reading flyers in the Netherlands in 2017Frequency of reading flyers in the Netherlands 2017
- Reach of printed and digital flyers in the Netherlands from 2014 to 2018 (in millions)Reach of printed and digital flyers in the Netherlands 2014-2018
- Net reach of brochures and flyers in the Netherlands in 2017 and 2018, by branch*Reach of brochures and flyers in the Netherlands in 2017-2018, by branch
- Net reach* of digital and printed fashion and clothing flyers and brochures in the Netherlands in 2017 and 2018, by genderReach of digital and printed fashion flyers in the Netherlands 2017-2018, by gender
- Net reach* of digital and printed supermarket and liquor store brochures and flyers in the Netherlands in 2016 and 2017, by ageReach of supermarket and liquor store flyers in the Netherlands 2016-2017, by age
- Out-of-home and Cinema
The most important statistics
- Annual out-of-home advertisement revenue in the Netherlands from 2012 to 2021 (in million euros)Out-of-home ad revenue in the Netherlands 2012-2021
- Annual cinema advertisement revenue in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)Cinema ad revenue in the Netherlands 2012-2022
- Year-on-year revenue change of the cinema advertisements in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022Cinema advertising revenue change in the Netherlands 2012-2022
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Annual spending on wired Internet advertising in the Netherlands 2012-2022
- Annual spending on paid search Internet advertising in the Netherlands 2012-2022
- Annual spending on mobile Internet advertising in the Netherlands 2012-2022
- Annual spending on classified internet advertising in the Netherlands 2012-2022
- Annual spending on wired video internet advertising in the Netherlands 2012-22
- Consumer spending in internet industry in Italy 2013-2017
- Internet advertising investments in Germany 2006-2018
- Breakdown of net advertising revenue by media in France 2013-2015
- Annual spending on mobile internet access in the Netherlands 2012-2016
- Annual spending on fixed broadband access in the Netherlands 2012-2016
- Locations of internet access used in the United Kingdom (UK) 2012, by frequency
Studies
- Digital advertising in North America
- Digital advertising formats in the U.S.
- Programmatic advertising
- Digital advertising in Latin America
- Advertising market in the U.S.
- Advertising in India
- Advertising in Brazil
- Advertising in Mexico
- Advertising in Asia Pacific
- Advertising and market research companies in Italy
- Digital advertising in the United Kingdom (UK)
- Advertising in Germany
- Digital advertising in the U.S.
- Search advertising in the U.S.
- Advertising in the Netherlands
Statistics on "Advertising in the Netherlands"
- Net ad spend in the Netherlands from 2011 to 2018, by channel (in million euros)
- Percentage change on the previous year of the turnover of the advertising sector in the Netherlands in 2017, with a forecast for 2018 and 2019
- Industry sectors ranked by advertising expenditure in the Netherlands in 2017 (in million euros)
- Year-on-year percentage change of net media advertising expenditure in the Netherlands in 2017, by medium
- Advertising inflation in the Netherlands in 2018 on 2017, by channel*
- Advertisers ranked by advertising expenditure in the Netherlands in 2017 (in million euros)
- Annual spending on Internet advertising in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)
- Net online paid, display and classified advertising market in the Netherlands from 2015 to 2017, with a forecast for 2018 (in million euros)*
- Year-on-year percentage change of the net online advertising market in the Netherlands from 2016 to 2018, by advertising type
- Total revenue of the programmatic advertising market in the Netherlands from 2012 to 2017 with forecasts for 2018 and 2019 (in million euros)*
- Total volume of the programmatic advertising market in the Netherlands from 2013 to 2017 with a forecast for 2018 (in billions)*
- Distribution of total revenue of the programmatic advertising market in the Netherlands from the 1st half of 2014 to 2nd half of 2017 with a forecast for 2018, per exchange model*
- Social media advertising spending in the Netherlands from 1st half of 2015 to 2nd half of 2017 (in million euros)*
- Online native advertising expenditure in the Netherlands from 1st half of 2016 to 2nd half of 2017 (in million euros)*
- Distribution of online advertising revenue per device in the Netherlands from 2012 to 2017, by format
- Quarterly index of digital ad requests in the Netherlands from 2nd quarter 2014 to 4th quarter 2018
- Increase in keyword strategy budgets in the Netherlands in 2018, by type
- Distribution of online advertising spending in the Netherlands in 2017, by format
- Radio advertisement revenue in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)
- Annual net television spot and non-spot ad revenue in the Netherlands from 2012 to 2018 (in million euros)
- Spot and non-spot radio advertisement revenue in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)
- Annual gross television advertisement expenditure in the Netherlands from 2014 to 2018, by branch (in million euros)
- Annual gross television expenditure of advertisers in the Netherlands in 2018 (in million euros)
- Annual gross television expenditure of e-commerce advertisers in the Netherlands in 2017 (in million euros)
- Biannual number of television advertisers in the Netherlands from the 1st half of 2012 to the 1st half of 2018
- Biannual number of television commercials in the Netherlands from the 1st half of 2012 to the 1st half of 2018
- Annual consumer magazine market revenue in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)
- Annual newspaper advertising and circulation publishing market revenue in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)
- Annual print and digital newspaper advertising revenue in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)
- Annual consumer magazine print and digital advertising revenue in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)
- Leading newspaper advertisers in the Netherlands in 2018, based on expenditure (in thousand euro)
- Leading advertisers on newspaper websites in the Netherlands in 2015, based on expenditure (in thousand euros)
- Frequency of reading flyers in the Netherlands in 2017
- Reach of printed and digital flyers in the Netherlands from 2014 to 2018 (in millions)
- Net reach of brochures and flyers in the Netherlands in 2017 and 2018, by branch*
- Net reach* of digital and printed fashion and clothing flyers and brochures in the Netherlands in 2017 and 2018, by gender
- Net reach* of digital and printed supermarket and liquor store brochures and flyers in the Netherlands in 2016 and 2017, by age
- Annual out-of-home advertisement revenue in the Netherlands from 2012 to 2021 (in million euros)
- Annual cinema advertisement revenue in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)
- Year-on-year revenue change of the cinema advertisements in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022
- Annual spending on wired Internet advertising in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)
- Annual spending on wired and mobile paid search Internet advertising in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)
- Annual spending on mobile Internet advertising in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)
- Annual spending on classified internet advertising in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)
- Annual spending on wired video internet advertising in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)
- Consumer spending in the internet industry in Italy from 2013 to 2017 (in million euros)
- Gross internet advertising investments in Germany from 2006 to 2018 (in million euros)
- Breakdown of net advertising revenues of the media in France in 2015, by media
- Annual spending on mobile internet access in the Netherlands from 2012 to 2016, with a forecast for 2017 to 2021 (in million euros)
- Annual spending on fixed broadband access in the Netherlands from 2012 to 2016, with a forecast for 2017 to 2021 (in million euros)
- Locations of internet access used in the United Kingdom (UK) in 2012, by frequency
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