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Mobile ad expenditure in the U.S. 2016-2021
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Mobile ad expenditure in the U.S. 2016-2021
Mobile advertising expenditure in the United States from 2016 to 2021 (in billion U.S. dollars)
by Statista Research Department,
last edited
Nov 23, 2016
This statistic provides a forecast of the mobile advertising expenditure in the United States from 2016 to 2021. The source projected that the spend would increase from 32.64 to 72.07 billion U.S. dollars in the presented period.
Mobile advertising expenditure in the United States from 2016 to 2021 (in billion U.S. dollars)
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Description
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by Statista Research Department,
last edited
Nov 23, 2016
This statistic provides a forecast of the mobile advertising expenditure in the United States from 2016 to 2021. The source projected that the spend would increase from 32.64 to 72.07 billion U.S. dollars in the presented period.
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- November 2016
- Region
- United States
- Survey time period
- November 2016
- Special properties
- forecast
- Supplementary notes
- Figures have been rounded.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- November 2016
More information
- Region
- United States
- Survey time period
- November 2016
- Special properties
- forecast
- Supplementary notes
- Figures have been rounded.
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Statistics on "Mobile video in the United States"
- Audience
The most important statistics
- Devices used to watch online video in the United States as of November 2018Devices used to watch online video in the U.S. 2018
- Most common devices used to stream or download TV series or movies in the United States as of November 2018Common devices used to stream or download TV series or movies in the U.S. 2018
- Share of consumers who streamed a TV show or movie on a smartphone in the last month in the United States as of October 2017Consumers who streamed a show/movie on a smartphone last month U.S. 2017
- Share of consumers who streamed a TV show or move on a smartphone in the last month in the United States as of October 2017, by genderAdults streaming shows/movies on a smartphone last month in the U.S. 2017, by gender
- Share of consumers who streamed a TV show or movie on a tablet in the last month in the United States as of October 2017Consumers who streamed a show/movie on a tablet last month in the U.S. 2017
- User engagement
The most important statistics
- Average daily time spent with digital video content among adults in the United States as of 1st quarter 2018, by device (in minutes)Daily time spent with digital video by U.S. adults 2017-2018, by device
- Which of the following activities has your child ever carried out on a mobile device such as a smartphone or tablet?Use of portable media devices among America's children in 2017
- Most common frustrations of mobile video viewers in the United States when streaming mobile video as of February 2018U.S. mobile viewer frustrations when streaming mobile video 2018
- Actions taken by internet users in the United States after experiencing selected problems when viewing content on a device as of December 2017U.S. user actions taken after experiencing content viewing problems 2017
- Percentage of selected device owners who stream video content daily in the United States as of March 2017Share of device owners streaming video daily in the U.S. 2017
- Mobile video content
The most important statistics
- Market reach of the most popular mobile app categories in the United States as of March 2019Leading mobile app categories in the United States 2019, by reach
- Most popular mobile app activities according to smartphone users in the United States as of May 2017Leading mobile app activities in the U.S. 2017
- Most popular mobile browser activities according to smartphone users in the United States as of May 2017Leading mobile browser activities in the U.S. 2017
- Most popular smartphone and tablet activities according to smartphone users in the United States as of May 2017Leading mobile device activities in the U.S. 2017
- Most popular video streaming services in the United States as of July 2018, by monthly average users (in millions)Leading U.S. video streaming services 2018, by monthly average users
- Most popular video streaming services in the United States as of July 2018, by mobile only users (in millions)Leading U.S. video streaming services 2018, by mobile only users
- Most popular mobile music and video apps in the United States as of March 2019, by reachMost popular entertainment apps in the U.S. 2019, by reach
- Most popular mobile music and video apps in the United States as of March 2019, by monthly users (in millions)Most popular entertainment apps in the U.S. 2019, by audience
- Monetization
The most important statistics
- Mobile advertising expenditure in the United States from 2016 to 2021 (in billion U.S. dollars)Mobile ad expenditure in the U.S. 2016-2021
- Mobile advertising expenditure in the United States from 2016 to 2021, by format (in million U.S. dollars)Mobile ad expenditure in the U.S. 2016-2021, by format
- Distribution of digital video ad views in the United States from 1st quarter 2014 to 4th quarter 2018, by deviceDigital video ad views in the U.S. 2014-2018, by device
- Share of brands in the United States adopting video features on mobile web as of June 2017U.S. brands adopting video features on mobile web 2017
- Most popular video creators on Instagram as of January 2018, by user engagement (in million interactions)Instagram: most-engaged video creators 2018
- Average number of monthly video posts by brands to Instagram from January 2016 to December 2017Instagram: monthly video posts by brands 2016-2017
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Statistics
- Share of mobile ad spending in digital ad expenditure in Hong Kong 2016-2022
- Mobile ad spend per mobile internet user worldwide 2013-2018
- Mobile ad spend per mobile internet user in North America 2013-2018
- Share of mobile ad spending in digital ad expenditure in Taiwan 2016-2022
- Mobile ad spend per mobile internet user in Central & Eastern Europe 2013-2018
- Global mobile ad spend share in H2 2018, by industry
- Mobile ad spend per mobile internet user in the Middle East & Africa 2013-2018
- China video internet advertising revenue 2011-2020
- Programmatic share in mobile display ad spend in Canada 2014-2017
- Growth of mobile advertising spending in the United Kingdom (UK) 2011-2019
- Financial institutions digital ad spend share in the U.S. 2015, by device
- Mobile video advertising spending in China 2014-2020
- Mobile ad spend per mobile internet user in Asia Pacific 2013-2018
- Automotive mobile advertising spending in the UK in 2011 and 2012
- China: mobile ad revenue 2010-2019
- Biggest challenges for mobile advertising in the United Kingdom (UK) 2017
- U.S. Cellular: ad spend in the U.S. 2012-2013
- U.S. oil and gas field exploration services ad spend 2010-2016
- Italy: ad spend growth 2012-2016
- Advertising expenditure of linear TV in China 2012-2017
Studies
- BRICS advertising
- Advertising market in the U.S.
- Digital advertising in Latin America
- Advertising in Japan
- Digital advertising in Europe
- Advertising in Europe
- Advertising in the Netherlands
- Political advertising in the U.S.
- TV advertising worldwide
- TV advertising in the U.S.
- Advertising in Belgium
- Advertising in the United Kingdom (UK)
- Digital advertising in the United Kingdom (UK)
- Advertising in Italy
- Advertising in North America
Statistics on "Mobile video in the United States"
- Devices used to watch online video in the United States as of November 2018
- Most common devices used to stream or download TV series or movies in the United States as of November 2018
- Share of consumers who streamed a TV show or movie on a smartphone in the last month in the United States as of October 2017
- Share of consumers who streamed a TV show or move on a smartphone in the last month in the United States as of October 2017, by gender
- Share of consumers who streamed a TV show or movie on a tablet in the last month in the United States as of October 2017
- Average daily time spent with digital video content among adults in the United States as of 1st quarter 2018, by device (in minutes)
- Which of the following activities has your child ever carried out on a mobile device such as a smartphone or tablet?
- Most common frustrations of mobile video viewers in the United States when streaming mobile video as of February 2018
- Actions taken by internet users in the United States after experiencing selected problems when viewing content on a device as of December 2017
- Percentage of selected device owners who stream video content daily in the United States as of March 2017
- Market reach of the most popular mobile app categories in the United States as of March 2019
- Most popular mobile app activities according to smartphone users in the United States as of May 2017
- Most popular mobile browser activities according to smartphone users in the United States as of May 2017
- Most popular smartphone and tablet activities according to smartphone users in the United States as of May 2017
- Most popular video streaming services in the United States as of July 2018, by monthly average users (in millions)
- Most popular video streaming services in the United States as of July 2018, by mobile only users (in millions)
- Most popular mobile music and video apps in the United States as of March 2019, by reach
- Most popular mobile music and video apps in the United States as of March 2019, by monthly users (in millions)
- Social media platforms accessed by internet users in the United States to watch videos as of December 2017
- Share of Millennials who have used a video subscription service in the past month as of 3rd quarter 2017, by device
- Frequency of YouTube use among mobile users in the United States as of 2nd quarter 2017
- Mobile advertising expenditure in the United States from 2016 to 2021 (in billion U.S. dollars)
- Mobile advertising expenditure in the United States from 2016 to 2021, by format (in million U.S. dollars)
- Distribution of digital video ad views in the United States from 1st quarter 2014 to 4th quarter 2018, by device
- Share of brands in the United States adopting video features on mobile web as of June 2017
- Most popular video creators on Instagram as of January 2018, by user engagement (in million interactions)
- Average number of monthly video posts by brands to Instagram from January 2016 to December 2017
- Share of mobile advertising spending in digital ad expenditure in Hong Kong from 2016 to 2022
- Mobile internet advertising spending per mobile internet user worldwide from 2013 to 2018 (in U.S. dollars)
- Mobile internet advertising spending per mobile internet user in North America from 2013 to 2018 (in U.S. dollars)
- Share of mobile advertising spending in digital ad expenditure in Taiwan from 2016 to 2022
- Mobile internet advertising spending per mobile internet user in Central and Eastern Europe from 2013 to 2018 (in U.S. dollars)
- Distribution of mobile advertising spending worldwide in 2nd half 2018, by industry
- Mobile internet advertising spending per mobile internet user in the Middle East and Africa from 2013 to 2018 (in U.S. dollars)
- Video internet advertising revenue in China from 2011 to 2020 (in million U.S. dollars)
- Share of programmatic in total mobile display advertising spending in Canada from 2014 to 2017
- Growth of mobile advertising spending in the United Kingdom (UK) from 2011 to 2019
- Distribution of digital advertising spending of financial institutions in the United States in 2015, by device
- Mobile video advertising spending in China from 2014 to 2020 (in billion U.S. dollars)
- Mobile internet advertising spending per mobile internet user in the Asia Pacific region from 2013 to 2018 (in U.S. dollars)
- Automotive mobile advertising spending in the United Kingdom in 2011 and 2012 (in million British pounds)
- Mobile internet advertising revenue in China from 2010 to 2019 (in million U.S. dollars)
- What are the biggest challenges in mobile advertising?
- United States Cellular Corporation advertising spending in 2012 and 2013 (in million U.S. dollars)
- Advertising spending in the oil and gas field exploration services industry in the United States from 2010 to 2016 (in million U.S. dollars)
- Change in advertising spending in Italy from 2012 to 2016
- Advertising expenditure of linear TV in China from 2012 to 2017 (in million U.S. dollars)
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