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Mobile share of digital advertising spending in the United Kingdom (UK) 2008-2017
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Mobile share of digital advertising spending in the United Kingdom (UK) 2008-2017
Share of mobile in digital advertising spending in the United Kingdom from 2008 to 2017
by Katrin Kienast,
last edited
May 16, 2018
The timeline shows the share of mobile internet in digital advertising spending in the United Kingdom from 2008 to 2017. The share grew from under one percent in 2008 to just 45 percent in 2017.
Share of mobile in digital advertising spending in the United Kingdom from 2008 to 2017
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by Katrin Kienast,
last edited
May 16, 2018
The timeline shows the share of mobile internet in digital advertising spending in the United Kingdom from 2008 to 2017. The share grew from under one percent in 2008 to just 45 percent in 2017.
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- April 2018
- Region
- United Kingdom
- Survey time period
- 2008 to 2017
- Supplementary notes
- Share was calculated based on figures provided by the source.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- April 2018
More information
- Region
- United Kingdom
- Survey time period
- 2008 to 2017
- Supplementary notes
- Share was calculated based on figures provided by the source.
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Digital advertising in the United Kingdom (UK)
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Statistics on "Digital advertising in the United Kingdom (UK)"
- Market overview
The most important statistics
- Digital advertising spending in the United Kingdom (UK) from 2007 to 2019 (in million GBP)Digital advertising spending in the United Kingdom (UK) 2007-2019
- Digital advertising expenditure in the United Kingdom (UK) from 2008 to 2017, by format (in million GBP)Digital advertising spending in the UK 2008-2017, by format
- Digital advertising revenue in the United Kingdom (UK) from 2016 to 2022, by mobile and desktop (in million U.S. dollars)Digital Market Outlook: digital advertising revenue in the UK 2016-2022, by device
- Share of advertising spending going on digital advertising in France, the UK and Germany from 2014 to 2016Digital share of advertising spending in selected countries 2014-2016
- Digital publisher advertising revenue growth in the United Kingdom (UK) in 4th quarter 2017 vs. 4th quarter 2016, by formatDigital publisher advertising revenue growth in the UK Q4 2017, by format
- Leading spending industry sectors on digital display advertising in the United Kingdom (UK) in first half 2016, ranked by share of spending*Digital display ad spending in the UK H1 2016, by industry
- Paid digital advertising methods ranked by effectiveness according to marketers in the United Kingdom (UK) in 2016Most effective paid digital advertising methods in the United Kingdom (UK) 2016
- Market leaders
The most important statistics
- Facebook's advertising revenue worldwide from 2009 to 2018 (in million U.S. dollars)Facebook: advertising revenue worldwide 2009-2018
- Facebook's digital advertising revenue in the United Kingdom (UK) from 2011 to 2019 (in million GBP)Facebook's digital advertising revenue in the United Kingdom (UK) 2011-2019
- Worldwide net digital advertising revenues of Google from 2014 to 2018 (in billion U.S. dollars)Global Google digital advertising revenues 2014-2018
- Google's digital advertising revenue in the United Kingdom (UK) from 2011 to 2019 (in million GBP)Google's digital advertising revenue in the United Kingdom (UK) 2011-2019
- Ranking of digital and specialist advertising agencies located in the United Kingdom (UK) in 2019Leading digital & specialist ad agencies in the United Kingdom (UK) 2019
- Performance metrics
The most important statistics
- Digital video advertising completion and click through rates in the United Kingdom (UK) in 3rd quarter 2017, by ad length (index*)Online ads: video completion and click through rates UK 2017, by ad length
- Digital video advertising completion and click through rates in the United Kingdom (UK) in 3rd quarter 2017, by device (index*)Online ads: video completion and click through rates UK 2017, by device
- Digital video advertising completion and click through rates in the United Kingdom (UK) in 3rd quarter 2017, by age (index*)Online ads: video completion and click through rates United Kingdom (UK) 2017, by age
- Product types ranked by display advertising click-through rate (CTR) in the United Kingdom (UK) as of September 2016*Display advertising click-through rate in the United Kingdom 2016, by product type
- What sources do you use to identify the best brands?*Consumer trust in brand advertising in the United Kingdom (UK) 2016, by source
- Mobile advertising market
The most important statistics
- Mobile advertising revenue in the United Kingdom (UK) from 2008 to 2017 (in million GBP)Mobile advertising revenue in the United Kingdom (UK) 2008-2017
- Share of mobile in digital advertising spending in the United Kingdom from 2008 to 2017Mobile share of digital advertising spending in the United Kingdom (UK) 2008-2017
- Mobile advertising reach in the United Kingdom (UK) from third quarter 2013 to second quarter 2016 (in million individuals)Mobile advertising reach in the United Kingdom (UK) Q3 2013-Q2 2016
- Mobile advertising conversions in the United Kingdom (UK) from third quarter 2013 to second quarter 2016 (in million individuals)Mobile advertising conversions in the United Kingdom (UK) Q3 2013-Q2 2016
- What are the primary mobile challenges for publishers?Main mobile advertising challenges for publishers in the United Kingdom (UK) 2016
- What do you feel are the biggest mobile opportunities for publishers?Key mobile advertising opportunities for publishers in the United Kingdom (UK) 2016
- Consumer opinion on how to make mobile advertisements better or more acceptable in the United Kingdom (UK) in 2016Consumer opinion on how to improve mobile ads in the UK 2016
- Ad blocking
The most important statistics
- Estimated total lost revenue from ad blocking in the United Kingdom (UK) from 2014 to 2017 (in billion U.S. dollars)Lost revenue from ad blocking in the United Kingdom (UK) 2014-2017
- Proportion of UK adults using ad blocking technology from March 2015 to February 2018Ad block usage penetration in the United Kingdom (UK) 2015-2018
- Share of respondents that used ad blocking software in the United Kingdom (UK) as of February 2017, by demographicUsage of ad blocking software in the United Kingdom (UK) 2017, by demographic
- Share of respondents that used ad blocking software in the United Kingdom (UK) as of February 2017, by typeUsage of ad blocking software in the United Kingdom (UK) 2017, by type
- Main reason for switching off ad blocking software in the United Kingdom (UK) 2016-2017Key reason for switching of ad blocking software in the United Kingdom (UK) 2016-2017
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Share of mobile in digital ad spend in South Korea 2012-2018
- Share of mobile in digital ad spend in Asia Pacific 2012-2018
- Argentina: share of mobile in digital ad spend 2019-2023
- Share of mobile in digital ad spend in North America 2012-2018
- Share of mobile in digital ad spend in Australia 2012-2018
- Share of mobile in digital ad spend in the Middle East & Africa 2012-2018
- Latin America: mobile’s share of digital ad spend 2018-2023
- Share of mobile in digital ad spend worldwide 2015-2020
- Share of mobile in digital ad spend in Russia 2012-2018
- Share of mobile in digital ad spend in Finland 2012-2018
- Mexico: share of mobile in digital ad spend 2011-2017
- Share of mobile in digital ad spend in the U.S. 2015-2021
- Share of mobile in digital ad spend in Indonesia 2012-2018
- Mobile ad spend in the U.S. in 2015, by industry
- U.S mobile ad spend share in 2015, by industry
- Opinions on ads shown next to relevant content in Denmark 2018
- Purchases after receiving a cold call in France 2015
- Digital advertising spending change in India 2008-2015
- Number of touring attractions in Italy 2018, by region
- Romania: number of employees in the civil engineering industry 2010-2015
Studies
- Digital advertising in Latin America
- Digital advertising in Europe
- Digital advertising in North America
- Digital advertising in the U.S.
- Digital advertising in the United Kingdom (UK)
- Digital advertising in Canada
- Digital advertising formats in the U.S.
- BRICS advertising
- Advertising in Turkey
- Ad blocking
- Programmatic advertising
- E-mail marketing in the United Kingdom (UK)
- Global Mobile Advertising Revenue 2016
- Europe AdEx Benchmark 2018
- In-App Engagement and Conversion Report 2019
Statistics on "Digital advertising in the United Kingdom (UK)"
- Digital advertising spending in the United Kingdom (UK) from 2007 to 2019 (in million GBP)
- Digital advertising expenditure in the United Kingdom (UK) from 2008 to 2017, by format (in million GBP)
- Digital advertising revenue in the United Kingdom (UK) from 2016 to 2022, by mobile and desktop (in million U.S. dollars)
- Share of advertising spending going on digital advertising in France, the UK and Germany from 2014 to 2016
- Digital publisher advertising revenue growth in the United Kingdom (UK) in 4th quarter 2017 vs. 4th quarter 2016, by format
- Leading spending industry sectors on digital display advertising in the United Kingdom (UK) in first half 2016, ranked by share of spending*
- Paid digital advertising methods ranked by effectiveness according to marketers in the United Kingdom (UK) in 2016
- Facebook's advertising revenue worldwide from 2009 to 2018 (in million U.S. dollars)
- Facebook's digital advertising revenue in the United Kingdom (UK) from 2011 to 2019 (in million GBP)
- Worldwide net digital advertising revenues of Google from 2014 to 2018 (in billion U.S. dollars)
- Google's digital advertising revenue in the United Kingdom (UK) from 2011 to 2019 (in million GBP)
- Ranking of digital and specialist advertising agencies located in the United Kingdom (UK) in 2019
- Digital video advertising completion and click through rates in the United Kingdom (UK) in 3rd quarter 2017, by ad length (index*)
- Digital video advertising completion and click through rates in the United Kingdom (UK) in 3rd quarter 2017, by device (index*)
- Digital video advertising completion and click through rates in the United Kingdom (UK) in 3rd quarter 2017, by age (index*)
- Product types ranked by display advertising click-through rate (CTR) in the United Kingdom (UK) as of September 2016*
- What sources do you use to identify the best brands?*
- Mobile advertising revenue in the United Kingdom (UK) from 2008 to 2017 (in million GBP)
- Share of mobile in digital advertising spending in the United Kingdom from 2008 to 2017
- Mobile advertising reach in the United Kingdom (UK) from third quarter 2013 to second quarter 2016 (in million individuals)
- Mobile advertising conversions in the United Kingdom (UK) from third quarter 2013 to second quarter 2016 (in million individuals)
- What are the primary mobile challenges for publishers?
- What do you feel are the biggest mobile opportunities for publishers?
- Consumer opinion on how to make mobile advertisements better or more acceptable in the United Kingdom (UK) in 2016
- Estimated total lost revenue from ad blocking in the United Kingdom (UK) from 2014 to 2017 (in billion U.S. dollars)
- Proportion of UK adults using ad blocking technology from March 2015 to February 2018
- Share of respondents that used ad blocking software in the United Kingdom (UK) as of February 2017, by demographic
- Share of respondents that used ad blocking software in the United Kingdom (UK) as of February 2017, by type
- Main reason for switching off ad blocking software in the United Kingdom (UK) 2016-2017
- Share of mobile internet in digital advertising spending in South Korea from 2012 to 2018
- Share of mobile internet in digital advertising spending in Asia Pacific from 2012 to 2018
- Share of mobile internet in digital advertising spending in Argentina from 2019 to 2023
- Share of mobile internet in digital advertising spending in North America from 2012 to 2018
- Share of mobile internet in digital advertising spending in Australia from 2012 to 2018
- Share of mobile internet in digital advertising spending in the Middle East and Africa from 2012 to 2018
- Share of mobile in digital advertising spending in Latin America from 2018 to 2023
- Share of mobile internet in digital advertising spending worldwide from 2015 to 2020
- Share of mobile internet in digital advertising spending in Russia from 2012 to 2018
- Share of mobile internet in digital advertising spending in Finland from 2012 to 2018
- Share of mobile in digital advertising spending in Mexico from 2011 to 2017
- Share of mobile in internet advertising spending in the United States in 2015 and 2021
- Share of mobile internet in digital advertising spending in Indonesia from 2012 to 2018
- Mobile advertising spending in the United States in 2015, by industry (in billion U.S. dollars)
- Distribution of mobile advertising spending in the United States in 2015, by industry
- How would it affect your perception of a brand if it was advertised next to relevant and trustworthy content?
- Have you ever bought something after having received a cold call?
- Digital advertising expenditure growth in India from 2008 to 2015
- Number of touring attractions in Italy in 2018, by region
- Total number of employees in the civil engineering industry in Romania from 2010 to 2015
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