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How important protein is for U.S. consumers by generation 2018

Share of U.S. consumers who believe that protein is very important when making grocery store purchases in 2018, by generation

by Jan Conway, last edited Nov 14, 2018
How important protein is for U.S. consumers by generation 2018 This statistic depicts the results of a survey in which American consumers were asked if they considered protein to be extremely important or very important when purchasing groceries. According to the survey, 81 percent of Millennials are very concerned with including protein-rich foods in their grocery list.
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Share of U.S. consumers who believe that protein is very important when making grocery store purchases in 2018, by generation

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Statistics on "Millennials in the U.S.: Grocery shopping behavior"
  • Overview Millennials
  • Grocery shopping
  • Online grocery shopping
  • Food and nutrition patterns
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