The Baby Boomer generation comprises all people who were born during the post-World War II baby boom (roughly birth dates beginning in the mid 1945s to the early 1960s). A more precise definition puts everyone born between 1946 and 1964 in this generation. The so-called Boomers followed the Silent demographic cohort and precede Generation X. If we follow the precise definition, the last of the Boomers will turn 60 in 2024. Currently, over 69 million Baby Boomers are living in the United States.
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In the following 4 chapters, you will quickly find the 25 most important statistics relating to "U.S. Baby Boomers: grocery shopping behavior".