- Retail & Trade›
- Food & Beverage›
U.S. consumer willingness to pay more for added benefits in food by generation 2018
Premium statistics
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
U.S. consumer willingness to pay more for added benefits in food by generation 2018
Consumer willingness to pay a premium for food that offers benefits beyond basic nutrition in the United States in 2018, by generation
This statistic depicts the willingness to pay a premium for food that offers benefits beyond basic nutrition among consumers in the United States in 2018, broken down by generation. In that year, 50 percent of younger Millennials were willing to pay extra for food that offered added benefits, compared to only 25 percent of retirees and seniors.
Consumer willingness to pay a premium for food that offers benefits beyond basic nutrition in the United States in 2018, by generation
| Share of respondents | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| Share of respondents | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
Exclusive content
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
This statistic depicts the willingness to pay a premium for food that offers benefits beyond basic nutrition among consumers in the United States in 2018, broken down by generation. In that year, 50 percent of younger Millennials were willing to pay extra for food that offered added benefits, compared to only 25 percent of retirees and seniors.
Show more- Show sources information
- Show publisher information
- Release date
- August 2018
- Region
- United States
- Survey time period
- First quarter of 2018
- Age group
- 18 years and older
Source
- Show sources information
- Show publisher information
- Release date
- August 2018
More information
- Region
- United States
- Survey time period
- First quarter of 2018
- Age group
- 18 years and older
Other statistics on the topic
U.S. Generation X (Gen X): Grocery Shopping Behavior
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
Related Studies: Available to Download in PDF or PPTX Format
All Information
in one Presentation
Baby Boomers in the U.S.: Grocery shopping behavior
- 55 page/s
- English
- pptx
- Detailed references
Everything On "Baby Boomers in the U.S.: Grocery shopping behavior" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
I think of Statista as Google for researchers. Statista provides you with the information you search for right away.Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation
Statistics on "Millennials in the U.S.: Grocery shopping behavior"
- Overview Millennials
The most important statistics
- Number of people in the United States in 2011 and 2030, by generation (in millions)Number of people in the U.S. by generation 2030
- Millennials: annual expenditure of U.S. consumers in 2013 and 2020 (in trillion U.S. dollars)Annual expenditure of U.S. Millennials 2013 and 2020
- Millennials: share of retail expenditure in the United States in 2013 and 2020U.S. Millennials: share of retail expenditure 2013-2020
- Primary household shoppers who prefer to shop mainly via mobile, online or in-store in the Unites states as of February 2017, by age groupPreferred purchase channels of U.S. shoppers 2017, by age group
- Grocery shopping
The most important statistics
- Millennials: Thinking of your favorite retailer, why do you shop here?Reasons why U.S. Millennials shop at their favorite retailers 2016
- In-store grocery shopping frequency of U.S. households in 2017, by age groupGrocery shopping frequency among U.S. households by age 2017
- Ways consumers bring their grocery store purchases home in the U.S. in 2017, by age group*U.S. adults' ways of bringing their purchases home by age 2017
- Increase in frequency of frozen food purchase in the United States in 2017, by generationChange in frequency of frozen food purchasing in the U.S. by generation 2017
- Share of U.S. consumers purchasing organic dairy products in the past 12 months at the grocery store as of 2018, by generationShare of U.S. consumer purchasing organic dairy by generation 2018
- Grocery shopping list usage among U.S. consumers in 2015, by generation*U.S. consumers' grocery shopping list usage 2015, by generation
- Online grocery shopping
The most important statistics
- Share of shoppers who have used an online-only retailer for groceries in the United States in 2018, by generation* U.S. shoppers who have used an online channel for groceries by generation 2018
- Share of Millennial shoppers who have used an online-only retailer for groceries in the United States from 2015 to 2018* U.S. Millennial shoppers who have used an online channel for groceries 2015-2018
- Frequency of online food orders according to consumers in the United States as of May 2017, by age groupFrequency of online food orders according to U.S. consumers 2017, by age group
- Share of purchases of grocery delivery services in the United States from 2016 to 2017, by age group U.S. grocery delivery service spending share by age group 2017
- Reasons preventing U.S. consumers from grocery shopping online in 2017, by age groupReasons discouraging U.S. shoppers from buying groceries online by age 2017
- Share of consumers with an active food and beverage subscription in the United States as of February 2017, by generation*Consumers with food and drink subscriptions in the U.S. 2017, by generation
- Share of consumers likely to consider a food and beverage subscription in the United States as of February 2017, by generationConsumers considering a food and drink subscription in the U.S. 2017, by generation
- Share of U.S. consumers purchasing any specialty foods online in 2016, by generationShare of U.S. consumers purchasing any specialty foods online by generation 2016
- Food and nutrition patterns
The most important statistics
- Top factors influencing American Millennials' decision to adopt a meat-free diet 2018Reasons U.S. Millennials follow an alternative diet 2018
- Share of consumers who consider themselves vegan or vegetarian in the United States as of June 2018, by age groupConsumers who are vegan or vegetarian in the U.S. 2018, by age group
- Willingness to try selected diets in the United States as of March 2017, by age groupWillingness to try diets in the U.S. group 2017, by age
- Consumer willingness to pay a premium for food that offers benefits beyond basic nutrition in the United States in 2018, by generation U.S. consumer willingness to pay more for added benefits in food by generation 2018
- Key factors for millennials choosing frozen foods in the United States in 2017Main reasons millennials are deciding to buy frozen foods in the U.S. in 2017
- Share of consumers who believe organic produce is healthier than conventionally grown food in the United States as of June 2016, by age groupConsumer attitudes towards organic food health risks U.S. 2016, by age group
- Share of consumers who believe genetically modified (GM) food is healthier than non-GM food in the United States as of June 2016, by age groupConsumer attitudes towards GM food health risks U.S. 2016, by age group
- Share of U.S. consumers who believe that protein is very important when making grocery store purchases in 2018, by generation How important protein is for U.S. consumers by generation 2018
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- U.S. consumer willingness to pay more for in-store pickup 2018, by generation
- U.S. consumer willingness to pay more for natural products 2018, by generation
- U.S. consumer willingness to pay more for home delivery 2018, by generation
- Share of millennials that have done their grocery shopping in discounters EU 2016
- Share of consumer expenditure by supermarket chain in the United Kingdom (UK) in 2017
- The supermarkets used most frequently by consumers in the United Kingdom (UK) in 2017
- UK consumers spending more on groceries 2011-2015
- Number of grocery shopping trips per household in Canada 2013-2016
- Reasons behind supermarket choice in the United Kingdom (UK) in 2017
- Italy: share of online grocery shoppers in 2016, by population density
- Share of grocery products being bought online in Saudi Arabia by sub-category 2017
- Premium consumers willing to pay for personalized products in Great Britain 2015
- U.S. consumer willingness to pay for socially compliant products by generation 2018
- U.S. adults bringing their own containers to cafes and supermarkets by community 2017
- Reasons for purchasing groceries online in Australia 2019
Studies
- UK consumers: Online grocery shopping
- Food shopping behavior in the United Kingdom (UK)
- Food retail in the United States
- Loblaws
- Food retail in South Korea
- Food waste in the U.S.
- Private label in the United Kingdom (UK)
- Food retail in Canada
- Food shopping behavior in Canada
- Supermarkets and grocery stores in Canada
- Food recalls in the U.S.
- Food retail in Japan
- Dollar stores in Canada
- Food industry in Brazil
- Supermarkets in the UK
Statistics on "Millennials in the U.S.: Grocery shopping behavior"
- Number of people in the United States in 2011 and 2030, by generation (in millions)
- Millennials: annual expenditure of U.S. consumers in 2013 and 2020 (in trillion U.S. dollars)
- Millennials: share of retail expenditure in the United States in 2013 and 2020
- Primary household shoppers who prefer to shop mainly via mobile, online or in-store in the Unites states as of February 2017, by age group
- Millennials: Thinking of your favorite retailer, why do you shop here?
- In-store grocery shopping frequency of U.S. households in 2017, by age group
- Ways consumers bring their grocery store purchases home in the U.S. in 2017, by age group*
- Increase in frequency of frozen food purchase in the United States in 2017, by generation
- Share of U.S. consumers purchasing organic dairy products in the past 12 months at the grocery store as of 2018, by generation
- Grocery shopping list usage among U.S. consumers in 2015, by generation*
- Share of shoppers who have used an online-only retailer for groceries in the United States in 2018, by generation*
- Share of Millennial shoppers who have used an online-only retailer for groceries in the United States from 2015 to 2018*
- Frequency of online food orders according to consumers in the United States as of May 2017, by age group
- Share of purchases of grocery delivery services in the United States from 2016 to 2017, by age group
- Reasons preventing U.S. consumers from grocery shopping online in 2017, by age group
- Share of consumers with an active food and beverage subscription in the United States as of February 2017, by generation*
- Share of consumers likely to consider a food and beverage subscription in the United States as of February 2017, by generation
- Share of U.S. consumers purchasing any specialty foods online in 2016, by generation
- Top factors influencing American Millennials' decision to adopt a meat-free diet 2018
- Share of consumers who consider themselves vegan or vegetarian in the United States as of June 2018, by age group
- Willingness to try selected diets in the United States as of March 2017, by age group
- Consumer willingness to pay a premium for food that offers benefits beyond basic nutrition in the United States in 2018, by generation
- Key factors for millennials choosing frozen foods in the United States in 2017
- Share of consumers who believe organic produce is healthier than conventionally grown food in the United States as of June 2016, by age group
- Share of consumers who believe genetically modified (GM) food is healthier than non-GM food in the United States as of June 2016, by age group
- Share of U.S. consumers who believe that protein is very important when making grocery store purchases in 2018, by generation
- Reasons why Millennials eat snacks instead of having breakfast, lunch or dinner in the United States as of January 2017
- When do you usually snack?*
- Consumer willingness to pay a premium for online ordering for in-store pickup in the United States in 2018, by generation
- Consumer willingness to pay a premium for natural or organic products in the United States in 2018, by generation
- Consumer willingness to pay a premium for online ordering for home delivery in the United States in 2018, by generation
- Share of consumers aged 16-24 years that have shopped in discounters for groceries in the last six months in selected countries in Europe in 2016
- What percentage of your total spend is at each?
- And of the three supermarkets you use the most, which one do you use most frequently?
- Net percentage of consumers spending more on groceries in the United Kingdom (UK) from 4th quarter 2011 to 4th quarter 2015
- Average number of grocery shopping trips per household in Canada from 2013 to 2016
- What is the key reason for your choice?
- Share of Internet users who shopped for groceries online in Italy in 2016, by population density
- Share of grocery items being purchased online Saudi Arabia in 2017, by sub-category
- Premium consumers are prepared to pay for customized products or services in Great Britain as of June 2015, by category
- Shoppers who are willing to pay extra for sustainable products in the United States as of September 2018, by generation*
- Share of U.S. adults who bring their own containers to coffee shops and grocery stores in 2017, by type of community*
- Distribution of reasons consumers purchase groceries online in Australia as of February 2019
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Related topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Save statistic in .XLS format
You can only download this statistic as a Premium user.
Save statistic in .PNG format
You can only download this statistic as a Premium user.
Save statistic in .PDF format
You can only download this statistic as a Premium user.
Show source references
As a Premium user you get access to the detailed source references and background information about this statistic.
Show details about this statistic
As a Premium user you get access to background information and details about the release of this statistic.
Bookmark statistics
As soon as this statistic is updated, you will immediately be notified via e-mail.
Change statistics options
You need at least a Premium Account to use this feature.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.