This statistic depicts the willingness to pay a premium for food that offers benefits beyond basic nutrition among consumers in the United States in 2018, broken down by generation. In that year, 50 percent of younger Millennials were willing to pay extra for food that offered added benefits, compared to only 25 percent of retirees and seniors.
Consumer willingness to pay a premium for food that offers benefits beyond basic nutrition in the United States in 2018, by generation
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Winsight Grocery Business. (August 1, 2018). Consumer willingness to pay a premium for food that offers benefits beyond basic nutrition in the United States in 2018, by generation [Graph]. In Statista. Retrieved March 01, 2021, from https://www.statista.com/statistics/912176/willingness-pay-premium-added-benefits-grocery-generational-us/
Winsight Grocery Business. "Consumer willingness to pay a premium for food that offers benefits beyond basic nutrition in the United States in 2018, by generation ." Chart. August 1, 2018. Statista. Accessed March 01, 2021. https://www.statista.com/statistics/912176/willingness-pay-premium-added-benefits-grocery-generational-us/
Winsight Grocery Business. (2018). Consumer willingness to pay a premium for food that offers benefits beyond basic nutrition in the United States in 2018, by generation . Statista. Statista Inc.. Accessed: March 01, 2021. https://www.statista.com/statistics/912176/willingness-pay-premium-added-benefits-grocery-generational-us/
Winsight Grocery Business. "Consumer Willingness to Pay a Premium for Food That Offers Benefits beyond Basic Nutrition in The United States in 2018, by Generation ." Statista, Statista Inc., 1 Aug 2018, https://www.statista.com/statistics/912176/willingness-pay-premium-added-benefits-grocery-generational-us/
Winsight Grocery Business, Consumer willingness to pay a premium for food that offers benefits beyond basic nutrition in the United States in 2018, by generation Statista, https://www.statista.com/statistics/912176/willingness-pay-premium-added-benefits-grocery-generational-us/ (last visited March 01, 2021)