U.S. consumer willingness to pay more for added benefits in food by generation 2018
Consumer willingness to pay a premium for food that offers benefits beyond basic nutrition in the United States in 2018, by generation
This statistic depicts the willingness to pay a premium for food that offers benefits beyond basic nutrition among consumers in the United States in 2018, broken down by generation. In that year, 50 percent of younger Millennials were willing to pay extra for food that offered added benefits, compared to only 25 percent of retirees and seniors.
Consumer willingness to pay a premium for food that offers benefits beyond basic nutrition in the United States in 2018, by generation
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U.S. Generation X (Gen X): Grocery Shopping Behavior
Statistics on "Millennials in the U.S.: Grocery shopping behavior"
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Statistics on "Millennials in the U.S.: Grocery shopping behavior"
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