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Percentage of U.S. consumers eating alternative diets 2018, by generation
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Percentage of U.S. consumers eating alternative diets 2018, by generation
Share of U.S. consumers who identify as flexitarian, vegetarian, or vegan in 2018, by generation
by Jan Conway,
last edited
Aug 27, 2019
This statistic depicts the results of a 2018 survey in which American consumers were asked if they followed an alternative diet, specifically flexitarianism, vegetarianism, or veganism; broken down by generation. Flexitarianism, as the name suggests, is a plant-based diet with occasional meat consumption. According to the survey, 63 percent of Millennials identify as flexitarian.
Share of U.S. consumers who identify as flexitarian, vegetarian, or vegan in 2018, by generation
| Flexitarian | Vegetarian | Vegan | |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| Flexitarian | Vegetarian | Vegan | |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
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by Jan Conway,
last edited
Aug 27, 2019
This statistic depicts the results of a 2018 survey in which American consumers were asked if they followed an alternative diet, specifically flexitarianism, vegetarianism, or veganism; broken down by generation. Flexitarianism, as the name suggests, is a plant-based diet with occasional meat consumption. According to the survey, 63 percent of Millennials identify as flexitarian.
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- Release date
- May 2018
- Region
- United States
- Survey time period
- 2018
- Age group
- 18 years and older
Source
- Show sources information
- Show publisher information
- Release date
- May 2018
More information
- Region
- United States
- Survey time period
- 2018
- Age group
- 18 years and older
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Vegan Market
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Statistics on "Vegan market"
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- Market value of dairy milk alternatives worldwide from 2013 to 2024, by category (in million U.S. dollars)Global dairy alternatives market size 2013-2024, by category
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- Sales value growth of the plant-based foods market in the United States in 2018, by categoryPlant-based foods market dollar sales growth U.S. 2018, by category
- Year-on-year sales value growth of food and beverages in the United States in 2017, by product claimFood and beverage sales growth in the U.S. 2017, by product claim
- Sales value of dairy alternatives in the United States in 2018, by category (in million U.S. dollars)Dollar sales of dairy alternatives U.S. by category 2018
- Year-over-year sales value growth of ice cream in the United States in 2017, by product claimYear-over-year sales growth of ice cream in the U.S. in 2017, by product claim
- Sales value of natural and organic refrigerated foods in the United States in 2017, by category (in million U.S. dollars)*Natural and organic refrigerated food sales value in the U.S. 2017, by category
- Consumer behavior
The most important statistics
- Share of U.S. consumers who identify as flexitarian, vegetarian, or vegan in 2018, by generation Percentage of U.S. consumers eating alternative diets 2018, by generation
- Share of consumers who consider themselves vegan or vegetarian in the United States as of June 2018, by age groupConsumers who are vegan or vegetarian in the U.S. 2018, by age group
- Share of consumers who consider themselves vegan or vegetarian in the United States as of July 2018, by incomeConsumers who are vegan or vegetarian in the U.S. 2018, by income
- U.S. population: Do you use meat alternatives?Usage of meat alternatives in the U.S. 2019
- U.S. population: Which types of meat alternatives do you use most often?Most used types of meat alternatives in the U.S. 2019
- U.S. population: Which brands of meat alternatives do you use most often?Most used brands of meat alternatives in the U.S. 2019
- Reasons to prefer plant based protein over animal protein among consumers in the United States as of 2018Reasons U.S. consumers prefer plants over animal protein 2018
- Top factors influencing American Millennials' decision to adopt a meat-free diet 2018Reasons U.S. Millennials follow an alternative diet 2018
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Italy: diets practiced 2018, by type
- Latin America: share of vegetarians, by country
- Diets practiced in Sweden 2018, by type
- Latin America: share of vegans, by country
- Number of vegetarian days per week in the Netherlands 2018, by gender
- Latin America: share of flexitarians, by country
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- Opinions about becoming full from meatless dishes in Denmark 2019, by gender
- Foods which Canadian consumers include or avoid in their diet 2019
- How long U.S. consumers have been eating their current diet 2018
- Opinions about the flavor of meatless dishes in Denmark 2019, by gender
- Share of individuals following a diet in Belgium 2014, by gender
- Awareness regarding diet trends in the U.S. 2017, by income
- Share of individuals following a diet in Belgium 2014, by education
- Share of individuals following a diet in Belgium 2014, by type of diet
- Characteristics of balanced diet according to people aged 50+ in the Netherlands 2016
- Reasons for eating less meat and fish in Norway 2015
- Reasons U.S. teens have tried a diet 2016
- Fat supply from food in Slovakia 2000-2013
- Opinions about children preferring dishes with meat in Denmark 2019
Studies
- Eating behavior in the U.S.
- Eating behavior in Canada
- Eating behavior in the Netherlands
- Food trends in the Netherlands
- Food and You Survey Wave 5
- Organic food market in France
- Bread and bakery products in Canada
- 2014 FDA Health and Diet Survey
- Veganism and Vegetarianism in Europe
- Pork in the United Kingdom (UK)
- Beef in the United Kingdom (UK)
- Eating habits in Italy
- Consumer Insight into the Breakfast Occasion in the Republic of Ireland and Great Britain
- Binge Britain
- Food and You Survey Wave 4
Statistics on "Vegan market"
- Plant protein market value worldwide in 2017 and 2025 (in billion U.S. dollars)
- Market value of dairy alternatives worldwide in 2017 and 2025 (in million U.S. dollars)
- Market value of dairy milk alternatives worldwide from 2013 to 2024, by category (in million U.S. dollars)
- Forecasted market value of meat substitutes worldwide from 2018 to 2023 (in billion U.S. dollars)
- Estimated market value share of meat substitutes worldwide in 2017 and 2025, by product type
- Share of vegan product introductions worldwide in 2016, by country
- Share of people who follow a vegan diet worldwide as of 2016, by region
- Sales value of the plant-based foods market in the United States in 2018, by category (in million U.S. dollars)
- Sales value growth of the plant-based foods market in the United States in 2018, by category
- Year-on-year sales value growth of food and beverages in the United States in 2017, by product claim
- Sales value of dairy alternatives in the United States in 2018, by category (in million U.S. dollars)
- Year-over-year sales value growth of ice cream in the United States in 2017, by product claim
- Sales value of natural and organic refrigerated foods in the United States in 2017, by category (in million U.S. dollars)*
- Share of U.S. consumers who identify as flexitarian, vegetarian, or vegan in 2018, by generation
- Share of consumers who consider themselves vegan or vegetarian in the United States as of June 2018, by age group
- Share of consumers who consider themselves vegan or vegetarian in the United States as of July 2018, by income
- U.S. population: Do you use meat alternatives?
- U.S. population: Which types of meat alternatives do you use most often?
- U.S. population: Which brands of meat alternatives do you use most often?
- Reasons to prefer plant based protein over animal protein among consumers in the United States as of 2018
- Top factors influencing American Millennials' decision to adopt a meat-free diet 2018
- Share of individuals on a diet in Italy in 2018, by type
- Share of population who define themselves as vegetarians in selected countries in Latin America as of March 2016
- Which of the following terms do you use to describe your diet?
- Share of population who define themselves as vegans in selected countries in Latin America as of March 2016
- Number of days per week that people eat vegetarian in the Netherlands in 2018, by gender*
- Share of population who define themselves as flexitarians in selected countries in Latin America as of March 2016
- How often do you eat meat?
- To what extent do you agree that meatless dishes make you less full than meat dishes do?
- Foods which consumers actively include or avoid in their diet in Canada as of March 2019
- How long consumers have been eating their current diet in the United States as of 2018
- To what extent do you agree that meatless dishes have less flavor than meat dishes?
- Share of individuals following a diet in Belgium in 2014, by gender
- Level of awareness regarding selected diet trends in the United States as of March 2017, by income
- Share of individuals following a diet in Belgium in 2014, by education
- Share of individuals following a diet in Belgium in 2014, by type of diet
- Characteristics of a balanced diet according to people aged 50+ in the Netherlands in 2016*
- Why do you eat less meat and fish?
- Reasons teenagers in the United States have tried a specialty diet as of October 2016
- Total fat supply from food in Slovakia from 2000 to 2013 (grams per capita per day)
- To what extent do you agree that children like dishes with meat best?
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