As of 2020, the emerging research approaches used in the market research industry worldwide varied according to the region considered. During the survey, 35 percent of respondents in North America stated that they use behavioral economics models, compared to 48 percent of respondents in Europe.
Emerging research approaches used in the market research industry worldwide in 2020, by region
Characteristic
North America
Europe
Asia Pacific
Rest of the world
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GreenBook. (January 28, 2021). Emerging research approaches used in the market research industry worldwide in 2020, by region [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/875960/market-research-industry-emerging-research-approaches-used-by-region/
GreenBook. "Emerging research approaches used in the market research industry worldwide in 2020, by region." Chart. January 28, 2021. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/875960/market-research-industry-emerging-research-approaches-used-by-region/
GreenBook. (2021). Emerging research approaches used in the market research industry worldwide in 2020, by region. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/875960/market-research-industry-emerging-research-approaches-used-by-region/
GreenBook. "Emerging Research Approaches Used in The Market Research Industry Worldwide in 2020, by Region." Statista, Statista Inc., 28 Jan 2021, https://www.statista.com/statistics/875960/market-research-industry-emerging-research-approaches-used-by-region/
GreenBook, Emerging research approaches used in the market research industry worldwide in 2020, by region Statista, https://www.statista.com/statistics/875960/market-research-industry-emerging-research-approaches-used-by-region/ (last visited July 27, 2024)
Emerging research approaches used in the market research industry worldwide in 2020, by region [Graph], GreenBook, January 28, 2021. [Online]. Available: https://www.statista.com/statistics/875960/market-research-industry-emerging-research-approaches-used-by-region/