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Canadians blocking digital ads 2018, by device
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Canadians blocking digital ads 2018, by device
Share of Canadians who block ads on selected devices as of February 2018
This statistic shows the share of Canadians who block ads on selected devices as of February 2018. The data shows that 46 percent of surveyed Canadians were blocking computer ads, compared to 23 percent who said that they blocked smartphone ads.
Share of Canadians who block ads on selected devices as of February 2018
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Description
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More information
This statistic shows the share of Canadians who block ads on selected devices as of February 2018. The data shows that 46 percent of surveyed Canadians were blocking computer ads, compared to 23 percent who said that they blocked smartphone ads.
Show more- Show sources information
- Show publisher information
- Release date
- June 2018
- Region
- Canada
- Survey time period
- January and February 2018
- Number of respondents
- 1,130 respondents
- Age group
- 18 years and older
- Method of interview
- Online survey
Source
- Show sources information
- Show publisher information
- Release date
- June 2018
More information
- Region
- Canada
- Survey time period
- January and February 2018
- Number of respondents
- 1,130 respondents
- Age group
- 18 years and older
- Method of interview
- Online survey
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Digital advertising in Canada
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Statistics on "Digital advertising in Canada"
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- Advertising spending in North America from 2015 to 2020 (in billion U.S. dollars)Advertising spending in North America 2015-2020
- Mobile display advertising revenue in North America from 2012 to 2020 (in billion U.S. dollars)North America: mobile display ad revenue 2012-2020
- In-app advertising revenue in North America from 2012 to 2020 (in billion U.S. dollars)North America: in-app ad revenue 2012-2020
- Mobile advertising revenue in North America in 2016, by format (in million U.S. dollars)Mobile advertising revenue in North America 2016, by format
- Canada overview
The most important statistics
- Digital advertising revenue in Canada from 2015 to 2021, by format (in million U.S. dollars)Digital Market Outlook: digital advertising revenue in Canada 2015-2021, by format
- Internet advertising spending in Canada from 2010 to 2019 (in million Canadian dollars)Internet ad spending in Canada 2010-2019
- Spending on programmatic advertising in Canada from 2016 to 2018 (in million U.S. dollars)Canada programmatic advertising spend 2016-2018
- Mobile internet advertising revenue in Canada from 2006 to 2016 (in million Canadian dollars)Canada: mobile internet advertising revenue 2006-2016
- Mobile programmatic display advertising spending in Canada from 2014 to 2017 (in million Canadian dollars)Mobile programmatic display ad spend in Canada 2014-2017
- Digital advertising revenue market share held by Google and Facebook in Canada in 2016Canada: Google and Facebook advertising market share 2016
- Leading paid search advertising categories in Canada between June 2016 and March 2017, by ad spend (in billion Canadian dollars)Leading paid search advertising categories in Canada 2016-2017, by ad spend
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- Internet advertising revenue in Canada from 2008 to 2017, by type (in million Canadian dollars)Canada internet ad revenue 2008-2017, by type
- Spending on display advertising in Canada from 2016 to 2018 (in million U.S. dollars)Canada: display advertising spend 2016-2018
- Digital out of home (DOOH) advertising spending in Canada from 2014 to 2019 (in million U.S. dollars)Digital outdoor ad spend in Canada 2014-2019
- Online television advertising spending in Canada from 2010 to 2019 (in million Canadian dollars)Online TV ad spend in Canada 2010-2019
- E-mail advertising spending in Canada from 2014 to 2020 (in million Canadian dollars)E-mail advertising spending in Canada 2014-2020
- Social network advertising expenditure in Canada from 2013 to 2017 (in million Canadian dollars)Canada: social network advertising spend 2012-2017
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The most important statistics
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- Branded content digital campaigns click-through rates (CTR) in Canada from 1st quarter 2015 to 2nd quarter 2016Branded content advertising CTR in Canada Q1 2015- Q2 2016
- Distribution of mobile advertising spending in selected countries worldwide in 3rd quarter 2017, by platformIn-app vs. mobile web ad spend Q3 2017, by country
- Inclusion of AdChoices icon on websites among online publishers, retailers and advertisers in Canada in 2016Canada share of websites using AdChoices icon in 2016
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The most important statistics
- Share of ad impressions reaching Generation Z and Millennial target audiences in Canada as of June 2018Ad impressions reaching young target audiences in Canada 2018
- Average time spent viewing branded content digital ads in Canada from 1st quarter 2015 to 2nd quarter 2016 (in seconds)Average time spent with branded content advertising in Canada Q1 2015- Q2 2016
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- Adblocking
The most important statistics
- Share of Canadians who block ads on selected devices as of February 2018Canadians blocking digital ads 2018, by device
- Adblocking incidence rates in Canada as of February 2017, by regionAdblocking rates in Canada 2017, by region
- Adblocking incidence rate in Canada as of February 2017, by content categoryAdblocking incidence rate in Canada 2017, by content category
- Adblocking incidence rates in Canada as of February 2017, by gender and age Adblocking rates in Canada 2017, by gender and age
- Monthly adblocking incidence rates in Canada from July 2016 to February 2017Monthly adblocking rates in Canada 2016-2017
- Comparison of display advertising market value and ad blocking losses in Canada in 2016 and 2017 (in million U.S. dollars)Display ad market value vs. ad blocking losses in Canada 2016-2017
- Comparison of e-commerce market revenue and ad blocking losses in Canada in 2017 (in billion U.S. dollars)E-commerce market revenue vs. ad blocking losses in Canada 2017
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Statistics
- Ad blocking penetration among Facebook users worldwide 2016, by age
- Adblockers: users by years of use in Spain 2016
- U.S. consumers willing to pay more for services without ads in 2017, by gender
- U.S. consumers who disable adblockers to view content in 2017, by gender
- U.S. consumers willing to pay more for services without ads in 2017, by income
- U.S. consumers who disable adblockers to view content in 2017, by age
- E-commerce market revenue vs. ad blocking losses in the U.S. 2017
- E-commerce market revenue vs. ad blocking losses worldwide 2017
- Desktop Google Chrome users blocking ads worldwide in Q4 2016, by region
- Millennial moms in Canada: interesting digital ads content 2014
- Reasons for paying attention to online ads among Mexican Millennials 2016
- Digital video ad satisfaction in the U.S. 2016, by ad length
- Mexican Millennials: actions taken in response to online advertising 2016
- U.S. Hispanics actions related to advertising 2015
- Ad blocking rates worldwide 2016, by country
- Attitudes towards advertising in Russia 2016, by type and gender
- General perception of advertising among children in Sweden 2016
- Share of ad blocked page views in Europe 2017, by country
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Studies
- Ad blocking
- Advertising consumption and perception
- Ad Blocking: Who Blocks Ads, Why, and How to Win Them Back
- LGBTQ Ad Format Effectiveness Study
- The Power Of Me
- Advertising industry in Spain
- RCS MediaGroup
- Adblocking goes mobile
- Video Ads and Viewer Attention
- Snack Facts 2015
- Sugary Drink Facts 2014
- Osservatorio Internet Media
Statistics on "Digital advertising in Canada"
- Advertising spending in North America from 2015 to 2020 (in billion U.S. dollars)
- Mobile display advertising revenue in North America from 2012 to 2020 (in billion U.S. dollars)
- In-app advertising revenue in North America from 2012 to 2020 (in billion U.S. dollars)
- Mobile advertising revenue in North America in 2016, by format (in million U.S. dollars)
- Digital advertising revenue in Canada from 2015 to 2021, by format (in million U.S. dollars)
- Internet advertising spending in Canada from 2010 to 2019 (in million Canadian dollars)
- Spending on programmatic advertising in Canada from 2016 to 2018 (in million U.S. dollars)
- Mobile internet advertising revenue in Canada from 2006 to 2016 (in million Canadian dollars)
- Mobile programmatic display advertising spending in Canada from 2014 to 2017 (in million Canadian dollars)
- Digital advertising revenue market share held by Google and Facebook in Canada in 2016
- Leading paid search advertising categories in Canada between June 2016 and March 2017, by ad spend (in billion Canadian dollars)
- Distribution of digital advertising spending in Canada from 2014 to 2020, by format
- Internet advertising revenue in Canada from 2008 to 2017, by type (in million Canadian dollars)
- Spending on display advertising in Canada from 2016 to 2018 (in million U.S. dollars)
- Digital out of home (DOOH) advertising spending in Canada from 2014 to 2019 (in million U.S. dollars)
- Online television advertising spending in Canada from 2010 to 2019 (in million Canadian dollars)
- E-mail advertising spending in Canada from 2014 to 2020 (in million Canadian dollars)
- Social network advertising expenditure in Canada from 2013 to 2017 (in million Canadian dollars)
- Digital marketing activities used by companies in Canada in 2014 and 2016
- Highest overall digital media spending increase according to advertising executives in Canada as of March 2015, by format
- Percentage of professionals attributing their marketing success to selected digital marketing activities in Canada in 2014 and 2016
- Branded content digital campaigns click-through rates (CTR) in Canada from 1st quarter 2015 to 2nd quarter 2016
- Distribution of mobile advertising spending in selected countries worldwide in 3rd quarter 2017, by platform
- Inclusion of AdChoices icon on websites among online publishers, retailers and advertisers in Canada in 2016
- Share of ad impressions reaching Generation Z and Millennial target audiences in Canada as of June 2018
- Average time spent viewing branded content digital ads in Canada from 1st quarter 2015 to 2nd quarter 2016 (in seconds)
- Percentage of consumers who would rather see selected add formats in return for using websites or apps for free in Canada as of March 2016
- Share of consumers who would rather see selected add formats in return for using websites or apps for free in Canada as of March 2016, by age group
- Share of Canadians who think internet advertising is an invasion of privacy as of April 2018
- Number of consumer complaints about advertising received in Canada in 2017, by medium
- Perspectives on factors that increase trust in influencer content in Canada as of February 2018
- Share of consumers aware of the AdChoices icon in Canada from 2016 to 2017
- Share of internet users who prefer ad-supported free internet content in Canada in 2017
- Share of Canadians who block ads on selected devices as of February 2018
- Adblocking incidence rates in Canada as of February 2017, by region
- Adblocking incidence rate in Canada as of February 2017, by content category
- Adblocking incidence rates in Canada as of February 2017, by gender and age
- Monthly adblocking incidence rates in Canada from July 2016 to February 2017
- Comparison of display advertising market value and ad blocking losses in Canada in 2016 and 2017 (in million U.S. dollars)
- Comparison of e-commerce market revenue and ad blocking losses in Canada in 2017 (in billion U.S. dollars)
- Monthly desktop ad blocking penetration rate among Facebook users worldwide in 2nd quarter 2016, by age group
- Distribution of adblocker users in Spain as of 2016, by years of use
- Share of consumers willing to pay more for a service if it does not have ads in the United States as of September 2017, by gender
- Share of consumers who disabled their adblocker in order to view content in the United States as of September 2017, by gender
- Share of consumers willing to pay more for a service if it does not have ads in the United States as of September 2017, by income
- Share of consumers who disabled their adblocker in order to view content in the United States as of September 2017, by age group
- Comparison of e-commerce market revenue and ad blocking losses in the United States in 2017 (in billion U.S. dollars)
- Comparison of e-commerce market revenue and ad blocking losses worldwide in 2017 (in billion U.S. dollars)
- Share of desktop Google Chrome users blocking online ads worldwide in 4th quarter 2016, by region
- Digital advertising content thought to be interesting according to Millennial mothers in Canada in 2014
- Reasons why Millennials pay attention to online advertising in Mexico as of December 2016
- Digital video ad enjoyment and quality in the United States as of March 2016, by ad length
- Leading actions taken after seeing online ads for brands, products or services according to Millennials in Mexico as of December 2016
- Hispanic consumer actions related to selected forms of advertising in the United States as of July 2015
- Share of online display ads blocked by ad blockers in selected countries worldwide as of February 2016
- Loyalty towards selected types of advertising in Russia in 2016, by gender
- What is your general attitude towards advertising?
- Share of ad blocked page views in Europe in 2017, by country
- Number of online publishers hosting advertising campaigns in Italy as of February 2018, by channel
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