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Net advertising revenues of YouTube in the United States from 2015 to 2018 (in billion U.S. dollars)

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U.S. net advertising revenues of YouTube 2015-2018 This statistic presents an estimate on YouTube's projected net advertising revenues in the United States from 2015 to 2018. In 2018, the online video portal's U.S. net advertising revenues are projected to reach 3.96 billion US dollars, up from 2.24 billion US dollars in 2015. In 2016, YouTube accounted for 20.9 percent of the U.S. video advertising revenue market. The video platform's audience in the United States is projected to reach 188 million users in 2019.
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Revenue in billion U.S. dollars
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Revenue in billion U.S. dollars
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Description Source More information
This statistic presents an estimate on YouTube's projected net advertising revenues in the United States from 2015 to 2018. In 2018, the online video portal's U.S. net advertising revenues are projected to reach 3.96 billion US dollars, up from 2.24 billion US dollars in 2015. In 2016, YouTube accounted for 20.9 percent of the U.S. video advertising revenue market. The video platform's audience in the United States is projected to reach 188 million users in 2019.
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Release date
October 2016
Region
United States
Survey time period
2015 to 2016
Supplementary notes
*Forecast
Net ad revenues after company pays traffic acquisition costs (TAC) and content acquisition costs (CAC); includes banners, rich media, search and video ads

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