Device important for advertising in Canada 2014-2017

The graph shows the perceived importance of devices for advertising according to media buyers/sellers in Canada as of August 2014. Canadian media professionals were in favor of computers (91 percent) for the 2014 market but only 80 percent advertisers thought computers will be important in 2017.

Devices important for advertising in Canada in 2014 and 2017

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Release date

October 2014



Survey time period

August 2014

Number of respondents

91 respondents

Special properties

according to media professionals

Supplementary notes

* TV with built-in internet connectivity or a third-party box connected to the internet (e.g. Apple TV, PlayStation, Xbox).
** Forecast.
The source does not privide information on the type of the survey.
Responses taken into consideration for this ranking included "very important" and "somewhat important".

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Statistics on "Digital advertising in Canada"

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