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Important attributes of luxury brands for consumers in Russia 2018, by generation

What factors are most important when choosing a luxury brand?

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Sources

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Release date

June 2018

Region

Russia

Survey time period

March 2018

Number of respondents

approx. 1000

Age group

up to 50 years*

Special properties

luxury buyers on Farfetch.ru

Method of interview

Online survey

Supplementary notes

* The source defines Millennials as up to 30 years and Generation X as 30 to 50 years.

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Statistics on " Online personal luxury goods market "

Statistics on Online personal luxury goods market

Overview

4

Marketplaces for luxury goods

6

E-commerce sales of leading luxury brands

6

Spotlight: China

7

Luxury consumers

6

Luxury brands online and on social media

7

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20

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