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Number of cable VOD advertising impressions in the U.S. 2014-2017
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Number of cable VOD advertising impressions in the U.S. 2014-2017
Number of cable video-on-demand (VOD) advertising impressions in the United States from 2014 to 2017 (in billions)
by A. Guttmann,
last edited
Oct 25, 2018
This statistic presents the number of cable video-on-demand (VOD) advertising impressions in the United States from 2014 to 2017. In 2017, the number of cable VoD ad impressions amounted to 23.3 billion, up from 17.9 billion a year earlier.
Number of cable video-on-demand (VOD) advertising impressions in the United States from 2014 to 2017 (in billions)
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by A. Guttmann,
last edited
Oct 25, 2018
This statistic presents the number of cable video-on-demand (VOD) advertising impressions in the United States from 2014 to 2017. In 2017, the number of cable VoD ad impressions amounted to 23.3 billion, up from 17.9 billion a year earlier.
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- Release date
- July 2018
- Region
- United States
- Survey time period
- 2014 to 2017
Source
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- Release date
- July 2018
More information
- Region
- United States
- Survey time period
- 2014 to 2017
Other statistics on the topic
Cable TV in the U.S.
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Cable TV in the U.S.
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Everything On "Cable TV in the U.S." in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
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Statistics on "Cable TV in the U.S."
- Market overview
The most important statistics
- Revenue generated by providers of cable and other subscription programming in the United States from 2010 to 2017, by source (in million U.S. dollars)U.S. cable and pay TV providers revenue 2010-2017, by source
- Cable industry revenue from subscriptions in the United States from 1980 to 2016 (in billion U.S. dollars)Cable industry subscription revenue in the U.S. 2016
- Revenue of cable shopping networks in the United States from 2013 to 2018 (in billion U.S. dollars)Revenue of cable shopping networks in the U.S. 2013-2018
- Average monthly cost of cable/satellite bill in North America in 3rd quarter 2017Average monthly cost of cable/satellite bill in North America 2017
- Perspectives on media most associated with watching television in the United States as of January 2017, by generationMedia most associated with watching TV in the U.S. 2017, by generation
- Number of television-equipped households in the United States in 2nd quarter 2017, by category (in thousands)Number of households with TVs in the U.S. 2017, by category
- Distribution of television-equipped households in the United States in 2nd quarter 2017, by categoryDistribution of households with TVs in the U.S. 2017, by category
- Number of pay TV households in the United States from 2014 to 2019, by type (in millions)Number of pay TV households in the U.S. 2014-2019, by type
- Market leaders
The most important statistics
- Comcast's pay TV market share in the United States from 2008 to 2024Comcast's pay TV market share 2008-2024
- DirecTV's pay TV market share in the United States from 2008 to 2023DirecTV's pay TV market share from 2008 to 2023
- Dish Network's pay TV market share in the United States from 2008 to 2024Dish Network's pay TV market share 2008-2024
- Comcast Corporation's cable segment revenue from 2010 to 2018 (in million U.S. dollars)Comcast Corporation's cable segment revenue 2010-2018
- CBS Corporation's cable network* revenue from 2008 to 2018 (in million U.S. dollars)CBS Corporation's cable network revenue 2008-2018
- AT&T's video entertainment revenue from 2013 to 2017 (in billion U.S. dollars)AT&T video revenue 2013-2017
- Subscribers
The most important statistics
- Share of adults who subscribe to a cable TV service in the United States as of January 2019, by age groupShare of adults who subscribe to a cable TV service U.S. 2019, by age group
- Number of Dish Network video subscribers in the United States from 1st quarter 2014 to 2nd quarter 2019 (in millions)Dish Network: no of video subscribers in the U.S. 2014-2019
- Number of DirecTV video subscribers in the United States from 1st quarter 2014 to 2nd quarter 2019 (in millions)DirecTV: no of video subscribers in the U.S. 2014-2019
- Number of Charter Communications video subscribers from 2015 to 2018 (in millions)Number of Charter's video subscribers 2015-2018
- Number of Comcast video subscribers in the United States from 1st quarter 2014 to 2nd quarter 2019 (in millions)Comcast: no of video subscribers in the U.S. 2014-2019
- Number of AT&T video subscribers in the United States from 1st quarter 2014 to 2nd quarter 2019 (in millions)AT&T: no of video subscribers in the U.S. 2014-2019
- Leading networks
The most important statistics
- Leading cable networks in the United States in July 2019, by number of total day viewers (in thousands)Cable networks: number of viewers in the U.S. July 2019
- Leading cable networks in the United States in July 2019, by number of primetime viewers (in millions)Cable networks: number of primetime viewers in the U.S. July 2019
- Share of Americans who watched ESPN in the past month in 2018, by ageTV viewers of ESPN in the U.S. 2018, by age
- Leading broadcast and cable primetime telecasts in the United States in 2018, by number of viewers (in millions)Most watched primetime telecasts in the U.S. 2018
- Cable TV channels consumers are willing to pay the most for in North America as of 4th quarter 2017 (in U.S. dollars)Most popular channels for a pay TV package North America 2017
- Leading cable sports shows among Asian Americans in the United States in 4th quarter 2017 (in thousands)Most popular cable sports shows among Asian Americans in the U.S. 2017
- Cable news
The most important statistics
- Weekly reach of cable TV news in the United States as of 1st quarter 2017, by age groupCable TV news reach in the U.S. 2017, by age
- Frequency of watching cable news in the United States as of July 2018Frequency of watching cable news in the U.S. 2018
- Frequency of watching cable news in the United States as of July 2018, by age groupFrequency of watching cable news in the U.S. 2018, by age
- Leading cable news networks in the United States in July 2019, by number of primetime viewers (in 1,000s)U.S. cable news networks: number of viewers July 2019
- Leading cable news programs in the United States in July 2019, by number of viewers (in millions)U.S. cable news programs: number of viewers July 2019
- Advertising
The most important statistics
- Cable television advertising revenue in the United States from 2010 to 2019 (in billion U.S. dollars)Cable TV ad revenue in the U.S. 2010-2019
- Leading local cable TV markets in the United States in May 2018, by number of direct response spotsLeading local cable TV markets in the U.S. 2018, by direct response spots
- Leading ad supported broadcast and cable networks in the United States in 2018, by average number of viewersMost watched TV networks in the U.S. 2018
- Advertising time per primetime hour on cable TV in the United States from 4th quarter 2006 to 4th quarter 2016 (in seconds)Ad time on cable TV in the U.S. 2006-2016
- Number of cable video-on-demand (VOD) advertising impressions in the United States from 2014 to 2017 (in billions)Number of cable VOD advertising impressions in the U.S. 2014-2017
- Leading advertisers on cable TV networks in the United States in 2017, by ad spend (in million U.S. dollars)Largest advertisers on cable TV networks in the U.S. 2017
- Networks with highest number of commercials on TV in the United States in 4th quarter 2018, by number of ad occurrencesTV channels with most ads in the U.S. in Q4 2018, by ad count
- Consumption habits
The most important statistics
- Share of consumers who subscribe to selected pay TV services in the United States as of September 2017, by ageSubscription to pay TV services 2017, by age
- Share of adults who subscribe to a cable TV service in the United States as of January 2019, by age groupShare of adults who subscribe to a cable TV service U.S. 2019, by age group
- Distribution of video consumers in the United States in 2015 and 2025, by cable subscription statusCable subscription status in the U.S. 2015-2025
- Share of population who watch cable TV in the United States in 2017, by age Cable TV penetration in the U.S. 2017, by age
- Frequency of watching cable news in the United States as of July 2018Frequency of watching cable news in the U.S. 2018
- Most important benefits of cable TV among cable subscribers in the United States as of December 2017Benefits of cable TV among cable subscribers in the United States 2017
- Share of cable subscribers who use online streaming services more than their cable subscription in the United States as of December 2017Cable subscribers who use streaming services more than cable subscription U.S. 2017
- Plans to change cable/satellite providers in North America as of 4th quarter 2017Plans to change cable/satellite providers in North America Q4 2017
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Distribution of digital video ad impressions in Canada Q2 2014-Q4 2017, by ad length
- Opinion on introduction of commercials to Netflix in the United Kingdom (UK) 2018
- Cable and satellite rights revenue of the film industry in India 2012-2016
- Leading digital video ad categories in the U.S. 2015, by impressions
- Mobile ad impressions 2014, by device
- Share of U.S. adults paying more for commercial-free basic cable in 2019
- Number of movies/series viewed on SVoD platforms in Norway 2009-2016
- Number of impressions delivered by promotional products in the UK 2016, by type
- Number of cable TV subscriptions in the Netherlands 2016-2018
- Share of U.S. adults paying more for commercial-free basic cable 2019, by age
- eCPM of programmatic traded display ads in the Netherlands 2013-2016
- TV viewers of Cooking Channel in the U.S. 2018
- Perceived quality of cable and satellite providers in North America 2015
- Comcast Corporation's revenue Q1 2010 - Q1 2019
- TV ad impressions in India in 2018 by product category
- Types of services used for accessing films or TV series online in Austria 2016
- Online TV and video content viewers swapping traditional pay TV for vMVPD U.S. 2019
- Monthly market share of SonyLIV in India 2018 by installations
- Cost per impression of ads in the U.S. 2016, by medium
- Great Britain: Cable TV household penetration rate 2005-2013
Statistics on "Cable TV in the U.S."
- Revenue generated by providers of cable and other subscription programming in the United States from 2010 to 2017, by source (in million U.S. dollars)
- Cable industry revenue from subscriptions in the United States from 1980 to 2016 (in billion U.S. dollars)
- Revenue of cable shopping networks in the United States from 2013 to 2018 (in billion U.S. dollars)
- Average monthly cost of cable/satellite bill in North America in 3rd quarter 2017
- Perspectives on media most associated with watching television in the United States as of January 2017, by generation
- Number of television-equipped households in the United States in 2nd quarter 2017, by category (in thousands)
- Distribution of television-equipped households in the United States in 2nd quarter 2017, by category
- Number of pay TV households in the United States from 2014 to 2019, by type (in millions)
- Pay TV penetration rate in the United States from 2010 to 2018
- Distribution of cable TV shows in the United States from 2015-16 to 2016-17 seasons, by genre
- Comcast's pay TV market share in the United States from 2008 to 2024
- DirecTV's pay TV market share in the United States from 2008 to 2023
- Dish Network's pay TV market share in the United States from 2008 to 2024
- Comcast Corporation's cable segment revenue from 2010 to 2018 (in million U.S. dollars)
- CBS Corporation's cable network* revenue from 2008 to 2018 (in million U.S. dollars)
- AT&T's video entertainment revenue from 2013 to 2017 (in billion U.S. dollars)
- Share of adults who subscribe to a cable TV service in the United States as of January 2019, by age group
- Number of Dish Network video subscribers in the United States from 1st quarter 2014 to 2nd quarter 2019 (in millions)
- Number of DirecTV video subscribers in the United States from 1st quarter 2014 to 2nd quarter 2019 (in millions)
- Number of Charter Communications video subscribers from 2015 to 2018 (in millions)
- Number of Comcast video subscribers in the United States from 1st quarter 2014 to 2nd quarter 2019 (in millions)
- Number of AT&T video subscribers in the United States from 1st quarter 2014 to 2nd quarter 2019 (in millions)
- Leading cable networks in the United States in July 2019, by number of total day viewers (in thousands)
- Leading cable networks in the United States in July 2019, by number of primetime viewers (in millions)
- Share of Americans who watched ESPN in the past month in 2018, by age
- Leading broadcast and cable primetime telecasts in the United States in 2018, by number of viewers (in millions)
- Cable TV channels consumers are willing to pay the most for in North America as of 4th quarter 2017 (in U.S. dollars)
- Leading cable sports shows among Asian Americans in the United States in 4th quarter 2017 (in thousands)
- Weekly reach of cable TV news in the United States as of 1st quarter 2017, by age group
- Frequency of watching cable news in the United States as of July 2018
- Frequency of watching cable news in the United States as of July 2018, by age group
- Leading cable news networks in the United States in July 2019, by number of primetime viewers (in 1,000s)
- Leading cable news programs in the United States in July 2019, by number of viewers (in millions)
- Cable television advertising revenue in the United States from 2010 to 2019 (in billion U.S. dollars)
- Leading local cable TV markets in the United States in May 2018, by number of direct response spots
- Leading ad supported broadcast and cable networks in the United States in 2018, by average number of viewers
- Advertising time per primetime hour on cable TV in the United States from 4th quarter 2006 to 4th quarter 2016 (in seconds)
- Number of cable video-on-demand (VOD) advertising impressions in the United States from 2014 to 2017 (in billions)
- Leading advertisers on cable TV networks in the United States in 2017, by ad spend (in million U.S. dollars)
- Networks with highest number of commercials on TV in the United States in 4th quarter 2018, by number of ad occurrences
- Share of consumers who subscribe to selected pay TV services in the United States as of September 2017, by age
- Distribution of video consumers in the United States in 2015 and 2025, by cable subscription status
- Share of population who watch cable TV in the United States in 2017, by age
- Most important benefits of cable TV among cable subscribers in the United States as of December 2017
- Share of cable subscribers who use online streaming services more than their cable subscription in the United States as of December 2017
- Plans to change cable/satellite providers in North America as of 4th quarter 2017
- Most common reasons for users in the United States to terminate their cable subscriptions as of August 2018
- Distribution of digital video ad impressions in Canada from 2nd quarter 2014 to 4th quarter 2017, by ad length
- If Netflix introduced commercials, would you stop watching using the service?*
- Cable and satellite rights revenue of the film industry across India from 2012 to 2016 (in billion Indian rupees)
- Leading digital video advertising categories in the United States in 4th quarter 2015, by share of impressions
- Distribution of mobile advertising impressions worldwide in 3rd quarter 2014, by device
- Share of adults who would pay more for basic cable package not including any commercials in the United States as of April 2019
- Average number of movies/drama television series viewed on SVoD platforms in Norway from 2009 to 2016 (in 1,000s)
- Average number of impressions delivered by promotional products in the United Kingdom (UK) in 2016, by type
- Number of cable television subscriptions in the Netherlands from the 1st quarter of 2016 to the 4th quarter of 2018 (in 1,000s)
- Share of adults who would pay more for basic cable package not including any commercials in the United States as of April 2019, by age group
- Average effective costs per thousand impressions of programmatic traded display advertisements in the Netherlands from 2013 to 2016
- Number of TV viewers of Cooking Channel in the United States from 2016 to 2018 (in 1000s)
- How would you rate the level of value you are receiving from your cable/satellite provider?
- Revenue generated by Comcast Corporation from 1st quarter 2010 to 1st quarter 2019 (in billion U.S. dollars)
- Television advertisement impressions across India in 2018, by product category (in millions)
- What type of service do you use the most often to access films or TV series online?
- Share of current vMVPD users who switched directly from a traditional pay TV service in the United States in 2019
- Monthly share of SonyLIV across India as of October 2018, by installations
- Cost per impression of ads in selected media in the United States as of January 2016 (in U.S. cents)
- Cable TV household penetration rate in Great Britain from 2005 to 2013
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