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Europe: breakdown of shirt sponsors of top tier football clubs 2019/20, by origin

This statistic displays the top division football clubs in Europe in 2018/2019, by origin of shirt sponsorship. In 2019, 66 percent of shirt sponsors were based in the same country as the football team they were sponsoring.

Distribution of the top division football clubs in Europe in 2019/2020 by origin of shirt sponsorship

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Release date

March 2020



Survey time period


Supplementary notes

The source adds the following information:
* Deciding whether a company or brand is a domestic or international firm can sometimes be a subjective exercise. Where a shirt sponsor is headquartered domestically but the brand is international, the firm is regarded as a domestic sponsor for the purposes of this analysis. All sponsors that are headquartered in UEFA countries are regarded as European.
** Uefa reviews 700 clubs sponsorship properties each year. However the 104 promoted teams were outside last year’s scope and so are excluded from analysis.

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Statistics on "Football sponsorship in Europe"

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