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Europe: breakdown of shirt sponsors of top tier football clubs 2019/20, by origin

Distribution of the top division football clubs in Europe in 2019/2020 by origin of shirt sponsorship

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Release date

March 2020



Survey time period


Supplementary notes

The source adds the following information:
* Deciding whether a company or brand is a domestic or international firm can sometimes be a subjective exercise. Where a shirt sponsor is headquartered domestically but the brand is international, the firm is regarded as a domestic sponsor for the purposes of this analysis. All sponsors that are headquartered in UEFA countries are regarded as European.
** Uefa reviews 700 clubs sponsorship properties each year. However the 104 promoted teams were outside last year’s scope and so are excluded from analysis.

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Statistics on "Football sponsorship in Europe"

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