Europe: sponsorship deals of leading 50 football clubs 2019, by sponsor origin

In 2019, the regions with most shirt sponsorship deals with the leading 50 football clubs in Europe were the Middle East and the United Kingdom (UK). Both regions had eight shirt sponsorship deals with top football clubs in Europe.
Football sponsorship allows brands to increase brand awareness, reach new markets and raise profits.
In terms of sponsorship deal value, the contribution of the Middle East exceeded the one from the United Kingdom. The value of shirt sponsorship deals with companies from the Middle East amounted to 250 million euros, whereas with companies from the UK, it was 75 million euros.

Number of shirt sponsorship deals of the leading 50 football clubs in Europe in 2019, by sponsor origin

Number of shirt sponsor deals
Middle East8
UK8
Germany6
US5
Asia4
Other3
Japan3
Italy2
Russia1
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Source

Release date

May 2019

Region

Europe

Survey time period

2019

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Statistics on "Football sponsorship in Europe"

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