Europe: shirt sponsorship value of leading 50 football clubs 2019, by industry

In 2019, the biggest shirt sponsor of the leading 50 football clubs in Europe was the airline industry. The The shirt sponsorship deals with airline companies amounted to 207 million euros. Second position was taken by the automotive industry with value of the shirt sponsorship deals amounting to 159 million euros.
Football sponsorship allows brands to increase brand awareness, reach new markets and raise profits.
In 2019, the value of shirt sponsorship deals from the Middle East region amounted to 250 million euros. This made the region the number one sponsor, followed by Japan with 106 million euros.

Shirt sponsorship value of the leading 50 football clubs in Europe in 2019, by industry

Sponsorship value in million euros
Airline207
Automotive159
Internet60
Financial services53
Telecoms49
Insurance45
Online trading43
Chemicals20
Other90
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Source

Release date

May 2019

Region

Europe

Survey time period

2019

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Statistics on "Football sponsorship in Europe"

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